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Author: Jennifer Wingard
Publisher: Rowman & Littlefield
ISBN: 0739180207
Category : Language Arts & Disciplines
Languages : en
Pages : 163
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Book Description
Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or "the American Dream" to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think "Guest Worker Programs"). And those underclassed "bodies" are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not "fit in" to particular categories valued by the neoliberal state.
Author: Jennifer Wingard
Publisher: Rowman & Littlefield
ISBN: 0739180207
Category : Language Arts & Disciplines
Languages : en
Pages : 163
Get Book Here
Book Description
Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or "the American Dream" to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think "Guest Worker Programs"). And those underclassed "bodies" are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not "fit in" to particular categories valued by the neoliberal state.
Author: Kim Hong Nguyen
Publisher: Springer
ISBN: 3319398504
Category : Political Science
Languages : en
Pages : 239
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Book Description
This volume examines and applies classical and contemporary concepts of rhetorical theory and criticism to the context of late capitalism. Each contributor shows how discourse, its subjects, and power relations are irrevocably transformed by neoliberalism. The collection analyzes a range of discourses and phenomena in neoliberalism including: higher education reforms, computational culture, Occupy Wall Street protests, the activism of Warren Buffett, and the 9-11 Truth Movement. Together, these chapters explore the contemporary rhetorical production of homo economicus and the various ways in which neoliberalism has become a way of thinking, orienting, and organizing all aspects of life around economized metrics of individualized and individuated success. This book will be of use to students and scholars crossing the fields of media and communication, political science, and sociology.
Author: Hannele Harjunen
Publisher: Taylor & Francis
ISBN: 1317130421
Category : Social Science
Languages : en
Pages : 128
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Book Description
In recent decades the rise of the so-called "global obesity epidemic" has led to fatness and fat bodies being debated incessantly in popular, professional, and academic arenas. Fatness and fat bodies are shamed and demonised, and the public monitoring, surveillance and outright policing by the media, health professionals, and the general public are pervasive and socially accepted. In Neoliberal Bodies and the Gendered Fat Body, Hannele Harjunen claims that neoliberal economic policy and rationale are enmeshed with conceptions of body, gender, and health in a profound way in contemporary western culture. She explores the relationships between fatness, health, and neoliberal discourse and the role of economic policy in the construction of the (gendered) fat body, and examines how neoliberal discourses join patriarchal and biomedical constructions of the fat female body. In neoliberal culture the fat body is not just the unhealthy body one finds in medical discourse, but also the body that is costly, unproductive and inefficient, failing in the crucial task of self-management. With an emphasis on how neoliberal governmentality, in its many forms, affects the fat body and contributes to its vilification, this book is essential reading for scholars of feminist thought, sociology, cultural studies and social theory with interests in the body, gender and the effects of neoliberal discourse on social attitudes.
Author: Russell Meeuf
Publisher: University of Texas Press
ISBN: 1477311831
Category : Performing Arts
Languages : en
Pages : 248
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Book Description
Celebrity culture today teems with stars who challenge long-held ideas about a “normal” body. Plus-size and older actresses are rebelling against the cultural obsession with slender bodies and youth. Physically disabled actors and actresses are moving beyond the stock roles and stereotypes that once constrained their opportunities. Stars of various races and ethnicities are crafting new narratives about cultural belonging, while transgender performers are challenging our culture’s assumptions about gender and identity. But do these new players in contemporary entertainment media truly signal a new acceptance of body diversity in popular culture? Focusing on six key examples—Melissa McCarthy, Gabourey Sidibe, Peter Dinklage, Danny Trejo, Betty White, and Laverne Cox—Rebellious Bodies examines the new body politics of stardom, situating each star against a prominent cultural anxiety about bodies and inclusion, evoking issues ranging from the obesity epidemic and the rise of postracial rhetoric to disability rights, Latino/a immigration, an aging population, and transgender activism. Using a wide variety of sources featuring these celebrities—films, TV shows, entertainment journalism, and more—to analyze each one’s media persona, Russell Meeuf demonstrates that while these stars are promoted as examples of a supposedly more inclusive industry, the reality is far more complex. Revealing how their bodies have become sites for negotiating the still-contested boundaries of cultural citizenship, he uncovers the stark limitations of inclusion in a deeply unequal world.
Author: Jacqueline Rhodes
Publisher: Taylor & Francis
ISBN: 1040261116
Category : Language Arts & Disciplines
Languages : en
Pages : 543
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Book Description
The Routledge Handbook of Contemporary Feminist Rhetoric explores the histories, concerns, and possible futures of feminist rhetorical work in the late 20th and early 21st centuries. Featuring work from scholars across disciplines, this book explores where we have been, where we are, and where we might be going. Forwarding key areas of study in feminist rhetoric, the handbook is divided into five interrelated sections—Time: Discovering, Recovering, and Composing our Histories; Space: Setting and Testing Boundaries: Physical and Digital Locales; Movement: Exploring Activism, Migration, and Globalism; Being: Celebrating (and Insisting on) Embodied Praxis; and Becoming: Transforming Hopes into Feminist Practice. Throughout the handbook, contributors survey and document the critical work of feminist rhetoric, pointing to ongoing interests in history, politics, and activism while showcasing new lines of inquiry and new methods of analysis, critique, and intervention. The first of its kind, this accessibly written handbook will be an indispensable resource for scholars and researchers in the fields of rhetoric, writing studies, communication studies, and women’s and gender studies.
Author: Kellie Sharp-Hoskins
Publisher: Penn State Press
ISBN: 0271096519
Category : Language Arts & Disciplines
Languages : en
Pages : 237
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Book Description
In recent years, household indebtedness in the United States reached its highest levels in history. From mortgages to student loans, from credit card bills to US deficit spending, debt is widespread and increasing. Drawing on scholarship from economics, accounting, and critical rhetoric and social theory, Kellie Sharp-Hoskins critiques debt not as an economic indicator or a tool of finance but as a cultural system. Through case studies of the student-loan crisis, medical debt, and the abuses of municipal bonds, Sharp-Hoskins reveals that debt is a rhetorical construct entangled in broader systems of wealth, rule, and race. Perhaps more than any other social marker or symbol, the concept of “debt” indicates differences between wealthy and poor, productive and lazy, secure and risky, worthy and unworthy. Tracking the emergence and work of debt across temporal and spatial scales reveals how it exacerbates vulnerabilities and inequities under the rhetorical cover of individual, moral, and volitional calculation and equivalency. A new perspective on a serious problem facing our society, Rhetoric in Debt not only reveals how debt organizes our social and cultural relations but also provides a new conceptual framework for a more equitable world.
Author: Christopher Carter
Publisher: Rowman & Littlefield
ISBN: 1498590470
Category : Language Arts & Disciplines
Languages : en
Pages : 227
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Book Description
The Corruption of Ethos in Fortress America: Billionaires, Bureaucrats, and Body Slams argues that authoritarian strains of U.S. governance violate the idea of ethos in its ancient, collectivist sense. Christopher Carter posits that this corrupts the cultural “dwelling place” through public relations strategies, policies on race and immigration, and a general disregard for environmental concerns. Donald Trump’s presidency provides a signal instance of the problem, refashioning the dwelling place as a fortress while promoting sweeping forms of exclusion and appealing to power for power’s sake. Carter’s analysis shows that, emboldened by the purported flexibility of truth, Trump’s authoritarian rhetoric underwrites unrestrained policing, militarized borders, populist nationalism, and relentless assaults on investigative journalism. These trends bode ill for human rights and critical education as well as progressive social movements and the forms of life they entail. Worse yet, the corruption of ethos threatens life in general by privileging corporate prerogatives over ecological attunement. In response to those tendencies, Carter highlights modes of activism that merge antiracist and labor rhetoric to offer a more fluid, unpredictably emergent vision of social space, allying with ecofeminism in ways that make that vision durable. Scholars of rhetoric, political science, history, ecology, race studies, and American studies will find this book particularly useful.
Author: A. Abby Knoblauch
Publisher: University Press of Colorado
ISBN: 1646422015
Category : Language Arts & Disciplines
Languages : en
Pages : 276
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Book Description
Bodies of Knowledge challenges homogenizing (mis)understandings of knowledge construction and provides a complex discussion of what happens when we do not attend to embodied rhetorical theories and practices. Because language is always a reflection of culture, to attempt to erase language and knowledge practices that reflect minoritized and historically excluded cultural experiences obscures the legitimacy of such experiences both within and outside the academy. The pieces in Bodies of Knowledge draw explicit attention to the impact of the body on text, the impact of the body in text, the impact of the body as text, and the impact of the body upon textual production. The contributors investigate embodied rhetorics through the lenses of race and ethnicity, gender and sexuality, disability and pain, technologies and ecologies, clothing and performance, and scent, silence, and touch. In doing so, they challenge the (false) notion that academic knowledge—that is, “real” knowledge—is disembodied and therefore presumed white, middle class, cis-het, able-bodied, and male. This collection lays bare how myriad bodies invent, construct, deliver, and experience the processes of knowledge building. Experts in the field of writing studies provide the necessary theoretical frameworks to better understand productive (and unproductive) uses of embodied rhetorics within the academy and in the larger social realm. To help meet the theoretical and pedagogical needs of the discipline, Bodies of Knowledge addresses embodied rhetorics and embodied writing more broadly though a rich, varied, and intersectional approach. These authors address larger questions around embodiment while considering the various impacts of the body on theories and practices of rhetoric and composition. Contributors: Scot Barnett, Margaret Booker, Katherine Bridgman, Sara DiCaglio, Kristie S. Fleckenstein, Vyshali Manivannan, Temptaous Mckoy, Julie Myatt, Julie Nelson, Ruth Osorio, Kate Pantelides, Caleb Pendygraft, Nadya Pittendrigh, Kellie Sharp-Hoskins, Anthony Stagliano, Megan Strom
Author: Tara Pauliny
Publisher: Lexington Books
ISBN: 1498523048
Category : Literary Criticism
Languages : en
Pages : 135
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Book Description
Neoliberal Rhetorics and Body Politics: Plastinate Exhibits as Infiltration uses transnational feminist rhetorical analyses to understand how the global force of neoliberalism infiltrates all parts of life from nation-state relationships to individual subject formation. Focusing on the hugely popular and profitable exhibits of preserved, dissected, and posed human bodies and body parts showcased in Body Worlds and BODIES…The Exhibition—plastinate shows offered by the German anatomist Gunther von Hagens and the US company Premier Exhibitions—the book analyzes how these exhibits offer examples of neoliberalism’s ideological reach as they also present a pop-cultural lens through which to understand the scope of that reach. By rhetorically analyzing the details of the exhibits themselves, their political and cultural contexts, their marketing literature and showcased artifacts, and their connection to historical displays of bodies, the book articulates how neoliberalism creates a grand narrative while simultaneously permeating daily living. As such, Neoliberal Rhetorics and Body Politics argues that these public, for profit exhibitions offer familiar, tangible, and rich sites within which to understand neoliberalism’s impact beyond the purview of public policy and economics. Predicated on the idea that neoliberal practices are not uniform, the book not only articulates how neoliberal discourses are embedded in these shows, but it also traces the ideological and material consequences of that inculcation. It focuses its analysis on the shows’ rhetorical deployment of necropolitics, biopolitics, intimacy, and affect, and details how the exhibits communicate neoliberalism’s guiding principles of self-reliance, individual choice, and freedom through market participation. In doing so, it answers a number of challenges posed by feminist transnational rhetorical studies; namely, that scholars extend their analyses to understand how information circulates, that we pay more attention to the affective aspects of transnational rhetorics, and that we recognize how pedagogy functions outside the classroom. In attending to these concerns, the book ultimately illustrates not only neoliberalism’s strong rhetorical force, but also reveals its deep cultural infiltration.
Author: Ryan Skinnell
Publisher: Andrews UK Limited
ISBN: 1845409825
Category : Political Science
Languages : en
Pages : 194
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Book Description
Donald J. Trump's speaking and writing invite passionate reactions — maybe he's a bluecollar, billionaire hero who speaks the language of the common man or maybe he’s a gleefully illiterate, tremendously unqualified idiot. Whatever the case, he was persuasive enough to get himself elected President of the United States and he’s been persuasive enough to keep a majority of his supporters behind him. In Faking the News: What Rhetoric Can Teach Us About Donald J. Trump, eleven prominent rhetoric experts explain how Trump’s persuasive language works. Specifically the authors explain Trump’s persuasive uses of demagoguery, anti-Semitism, alternative facts, populism, charismatic leadership, social media, television, political slogans, visual identity/image, comedy and humor, and shame and humiliation. Faking the News is written for readers who may not know anything about rhetoric, so each chapter explains a feature of rhetoric and uses that lens to illuminate Trump’s rhetorical accomplishments. Specifically, about how he has used and still uses language, symbols, and even style to appeal to the people in his various audiences.
