Brand Singapore

Brand Singapore PDF Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814398705
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World PDF Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814779431
Category : Political Science
Languages : en
Pages : 140

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Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.

Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19

Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19 PDF Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928496
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan

Asian Brand Strategy

Asian Brand Strategy PDF Author: M. Roll
Publisher: Springer
ISBN: 0230513069
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Can Singapore Fall? - Making The Future For Singapore

Can Singapore Fall? - Making The Future For Singapore PDF Author: Siong Guan Lim
Publisher: World Scientific
ISBN: 9813238097
Category : Social Science
Languages : en
Pages : 127

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Book Description
Lim Siong Guan, Singapore's former Head of Civil Service (1999-2005) was the Institute of Policy Studies' 4th S R Nathan Fellow for the Study of Singapore. This book contains edited versions of the three IPS-Nathan Lectures he gave between September and November 2017, and highlights of his dialogue with the audience.Lim addresses the question, 'Can Singapore Fall?', by examining the state of Singapore today and proposing what Singapore and Singaporeans must do in order to prevent economic and social decline. Taking inspiration from Sir John Glubb's essay, The Fate of Empires and Search for Survival, Lim urges Singaporeans to counter decline by observing the 'three legs of honour': Trust, Diversity, and Excellence. These include becoming a gracious society and building up a culture of innovation, excellence and outwardness.Lim also reminds us that cultural change takes a generational effort to effect; for change to happen, Singaporeans must thus act with urgency and act now for the well-being of future generations.The IPS-Nathan Lectures series was launched in 2014 as part of the S R Nathan Fellowship for the Study of Singapore. The S R Nathan Fellow delivers a series of lectures during their term to advance public understanding and discussion of issues of critical national interest.

Destination Branding

Destination Branding PDF Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136411100
Category : Business & Economics
Languages : en
Pages : 327

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Book Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

HWM

HWM PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96

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Book Description
Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.

An Insider's Guide to Place Branding

An Insider's Guide to Place Branding PDF Author: Florian Kaefer
Publisher: Springer Nature
ISBN: 3030671445
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Brands and Branding

Brands and Branding PDF Author: Ashita Aggarwal
Publisher: Taylor & Francis
ISBN: 1000991687
Category : Business & Economics
Languages : en
Pages : 251

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Book Description
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.

Internationalisation of Singapore F&B Companies : Critical Success Factors and Challenges

Internationalisation of Singapore F&B Companies : Critical Success Factors and Challenges PDF Author: Dr James Mok
Publisher: Partridge Publishing Singapore
ISBN: 1543773206
Category : Travel
Languages : en
Pages : 472

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Book Description
Singapore F&B companies must venture beyond Singapore for greener pastures. Venturing overseas can be successful for many, while others have failed. The key questions are the following: 1. What are the critical success factors? 2. What are the struggles? 3. Is internationalisation the same process for all companies? 4. What capabilities and competencies must the company possess to succeed internationally? 5. What are the internationalisation strategies to be successful? The book is based on a multiple-case study of the internationalisation of thirty Singapore food service companies. These Singaporean companies were categorised in the stages of internationalisation as aspirants, actives, and achievers. To strengthen external validity and data triangulation, the study included eleven industry experts, termed as advisers, and seven international purchasers of the Singapore F&B brands called acquirers. _______________________________________________ James Mok has written a must-read book for any F&B business considering international franchising, in particular throughout Asia. The thirty cases studies were well chosen to illustrate the complexity, challenges and pitfalls Asian F&B businesses face when introducing a foreign foodservice concept to overseas markets. This book also serves as highly useful guide for Asia-based F&B businesses to compete successfully internationally (Dr Stephen Choo).