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Author: Said Aghil Baaghil
Publisher: iUniverse
ISBN: 1469732521
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals withBrand Revolution.
Author: Said Aghil Baaghil
Publisher: iUniverse
ISBN: 1469732521
Category : Business & Economics
Languages : en
Pages : 128
Get Book Here
Book Description
Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals withBrand Revolution.
Author: Russell Brand
Publisher: Ballantine Books
ISBN: 1101882913
Category : Humor
Languages : en
Pages : 324
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Book Description
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Author: John Wackman
Publisher: New World Library
ISBN: 1608686604
Category : House & Home
Languages : en
Pages : 324
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Book Description
Every year, millions of people throw away countless items because they don't know how to fix them. Some products are manufactured in a way that makes it hard, if not impossible, for people to repair them themselves. This throwaway lifestyle depletes Earth's resources and adds to overflowing landfills. Now there's a better way. Repair Revolution chronicles the rise of Repair Cafes, Fixit Clinics, and other volunteer-run organizations devoted to helping consumers repair their beloved but broken items for free. Repair Revolution explores the philosophy and wisdom of repairing, as well as the Right to Repair movement. It provides inspiration and instructions for starting, staffing, and sustaining your own repair events. "Fixperts" share their favorite online repair resources, as well as tips and step-by-step instructions for how to make your own repairs. Ultimately, Repair Revolution is about more than fixing material objects: in an age of over-consumption and planned obsolescence, do-it-yourself repair is a way of caring for our lives, our communities, and our planet.
Author: Said Aghil Baaghil
Publisher: iUniverse
ISBN: 153200933X
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
If theres one thing in life thats constant, its change, and it isnt easy. But if your business continues to deny the changes around you, then you wont be in business much longer. You must constantly evolve and change, and that means breaking the rules of traditional marketing. Said Aghil Baaghil, who has advised senior executives at some of the worlds leading companies, shares ideas and strategies that can help you revitalize business with an unconventional approach to marketing. Learn how to: build momentum to carve out a niche in the market; brainstorm big ideas; identify new revenue sources; and cultivate a culture of innovation. Case studies on companies such as Apple, Uber, Rabea, Al Nahdi, and Al Baik offer deep insights on how to identify what your brand stands for to create a loyal following and accomplish business goals Get ready for an exciting journey that leads to a place your competitors have never been with the marketing insights and strategies in Create Your Space.
Author: Nick Kendall
Publisher: Kogan Page Publishers
ISBN: 0749472634
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.
Author: Megan Giller
Publisher: Storey Publishing
ISBN: 1612128211
Category : Cooking
Languages : en
Pages : 241
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Book Description
Author Megan Giller invites fellow chocoholics on a fascinating journey through America’s craft chocolate revolution. Learn what to look for in a craft chocolate bar and how to successfully pair chocolate with coffee, beer, spirits, cheese, or bread. This comprehensive celebration of chocolate busts some popular myths (like “white chocolate isn’t chocolate”) and introduces you to more than a dozen of the hottest artisanal chocolate makers in the US today. You’ll get a taste for the chocolate-making process and understand how chocolate’s flavor depends on where the cacao was grown — then discover how to turn your artisanal bars into unexpected treats with 22 recipes from master chefs.
Author: Walter McDowell
Publisher: CRC Press
ISBN: 1136034749
Category : Language Arts & Disciplines
Languages : en
Pages : 171
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Book Description
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
Author: John R. DiJulius
Publisher: Greenleaf Book Group
ISBN: 1626341303
Category : Business & Economics
Languages : en
Pages : 143
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Book Description
In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.
Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749448264
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Author: Chris Turner
Publisher: Vintage Canada
ISBN: 030736609X
Category : Performing Arts
Languages : en
Pages : 578
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Book Description
A smart, accessible and funny cultural analysis of The Simpsons, its inside stories and the world it reflects. From Bart Simpson to Monty Burns, the Internet boom to the slow drowning of Tuvalu, Planet Simpson explores how one of the most popular shows in television history has changed the way we look at our bewildering times. Award-winning journalist Chris Turner delves into the most esoteric of Simpsons fansites and on-line subcultures, the show’s inside jokes, its sharpest parodies and its ongoing love-hate relationship with celebrity to reveal a rarity of literary accomplishment and pop-cultural import — something never before achieved by a cartoon. Complementing its satirical brilliance, The Simpsons boasts a beloved cast of characters, examined here in playful and scrupulous detail: Homer, selfish, tyrannical and not too bright, but always contentedly beholden to his family; Bart, pre-teen nihilist and punk icon; Lisa, junior feminist crusader; and Marge, archetypical middle-American mother, perpetually dragging her family kicking and screaming to higher moral ground. And while the voice actors behind the regular cast have eschewed celebrity, Turner considers why a stunning host of guests — Hollywood icons and has-beens, politicians, professional athletes, poets and pop stars — have submitted themselves to the parodic whims of the Simpsons’ writers. Intelligent and rambunctious, absorbing and comic, Planet Simpson mines this modern cultural institution for its imaginative, hilarious, but always dead-on, reflections on our world. Excerpt from Planet Simpson Three Fun Facts About “D’ oh!” 1. The Oxford English Dictionary defines “d’oh” as “Expressing frustration at the realization that things have turned out badly or not as planned, or that one has just said or done something foolish.” 2. The origins of “D’oh!” A Tracey Ullman– era Simpsons script called for Homer to respond to an unfortunate turn of events thus: “[annoyed grunt].” Dan Castellaneta, the voice-actor who plays Homer, improvised the exclamation, “D’oh!” It stuck. 3. The godfather of “D’oh!” Dan Castellaneta freely admits that he lifted Homer’s famous yelp from James Finlayson, a Scottish actor who played a bald, cross-eyed villain in a number of Laurel & Hardy films in the 1930s. Finlayson’s annoyed grunt was a more drawn-out groan — Doooohhh! Castellaneta sped it up to create Homer’s trademark.
