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Author: Jeff Li
Publisher: Links International
ISBN: 9789881807809
Category : Brand name products
Languages : en
Pages : 0
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Book Description
From logo design, to its applications in exhibition, advertisement, brochure, stationery, website, gifts, and other collateral designs, designers can help their clients to build the brand image through anything. This book will show you how the products, shops, and companies develop distinct image and attract people's attention under designers' hands.
Author: Jeff Li
Publisher: Links International
ISBN: 9789881807809
Category : Brand name products
Languages : en
Pages : 0
Get Book Here
Book Description
From logo design, to its applications in exhibition, advertisement, brochure, stationery, website, gifts, and other collateral designs, designers can help their clients to build the brand image through anything. This book will show you how the products, shops, and companies develop distinct image and attract people's attention under designers' hands.
Author: Dallas Clayton
Publisher: Candlewick Press
ISBN: 0763665894
Category : Juvenile Fiction
Languages : en
Pages : 107
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Book Description
From from an exciting new face in children’s literature, Dallas Clayton, comes a book of illustrated poems full of wisdom, wonder, and whimsy. A boy with a beard tries to stay six forever. A frightful monster lives a million miles away, but is equally scared of you. A magic rope hangs from the sky, next to a sign saying "Give me a try." In this brightly illustrated selection of playful, often provocative poems, ideas run the gamut from stopping your lightning-fast running to help others keep up, imagining a store that sells colors never before made, or admitting you’ll never know all the answers (and sleeping better at night). Following the runaway success of his self-published debut, Dallas Clayton’s quirky, captivating collection makes it clear that this rising talent, whose work has evoked comparisons to Dr. Seuss, Maurice Sendak, and Shel Silverstein, exudes a spirit and style all his own.
Author: Allan Zola Kronzek
Publisher: Workman Publishing
ISBN: 1523501057
Category : Games & Activities
Languages : en
Pages : 209
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Book Description
From a professional magician and New York Times bestselling author, 116 tricks, stunts, and brainteasers that will engage the grandchildren and provide giggles, jaw-dropping awe , and wonderful memories. Guaranteed to make grandparenting even more fun, Grandpa Magic is sure to entertain—and crack up— the grandkids. From the old pull-a-quarter-from-behind-a-kid’'s-ear trick and “removing your thumb” to card tricks, stunts for the dinner table, and verbal puzzles that surprise and delight, there’s something for everyone. Step-by-step illustrations make them easy to learn.
Author: Rory Sutherland
Publisher: HarperCollins
ISBN: 0062388436
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Author: Stephen Brown
Publisher: Great Brand Stories S.
ISBN: 9781904879305
Category : Advertising
Languages : en
Pages : 0
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Book Description
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows exponentially. The book begets more books, which beget movies and merchandise and huge media coverage. Today, Harry Potter is as much a brand as Tom Cruise, Starbucks or even Heinz. This book provides a fascinating insight into how Harry Potter became one of the world's most recognised brands in an extraordinarily short period of time.
Author: Dionne Brand
Publisher: Kids Can Press Ltd
ISBN: 9781553377061
Category : Juvenile Nonfiction
Languages : en
Pages : 38
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Book Description
Presents a collection of poems that explores the sights and sounds of the world of the Caribbean.
Author: Joshua Jay
Publisher: Workman Publishing Company
ISBN: 1523510919
Category : Games & Activities
Languages : en
Pages : 320
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Book Description
Professional magician Joshua Jay's (author of Magic: The Complete Course) brief and fascinating essays offer an inside look at how the very best magicians think about magic, how they practice and put together a show, what inspires them, and the psychology behind creating wonder and being tricked when we expect both, as well as why we seek magic in the first place.
Author: Make Believe Ideas Ltd
Publisher:
ISBN: 9781789470086
Category :
Languages : en
Pages : 12
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Book Description
A magical board book, with touches to explore on every spread.
Author: Jonathan Friedman
Publisher:
ISBN: 9780692441596
Category :
Languages : en
Pages : 248
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Book Description
A most excellent array of 24 close-up magic miracles, inspired by the books of the 1980's. Introduction by David Regal.
Author: Steve Hatch
Publisher: John Wiley & Sons
ISBN: 047068741X
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
