Author: Ravinder Kaur
Publisher: Harper Collins
ISBN: 9354224628
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Author: Miriam Cooke
Publisher: Univ of California Press
ISBN: 0520957261
Category : History
Languages : en
Pages : 223
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Book Description
In the 1970s, one of the most torrid and forbidding regions in the world burst on to the international stage. The discovery and subsequent exploitation of oil allowed tribal rulers of the U.A.E, Qatar, Bahrain, and Kuwait to dream big. How could fishermen, pearl divers and pastoral nomads catch up with the rest of the modernized world? Even today, society is skeptical about the clash between the modern and the archaic in the Gulf. But could tribal and modern be intertwined rather than mutually exclusive? Exploring everything from fantasy architecture to neo-tribal sports and from Emirati dress codes to neo-Bedouin poetry contests, Tribal Modern explodes the idea that the tribal is primitive and argues instead that it is an elite, exclusive, racist, and modern instrument for branding new nations and shaping Gulf citizenship and identity—an image used for projecting prestige at home and power abroad.
Author: Carolin Viktorin
Publisher: Berghahn Books
ISBN: 1785339249
Category : History
Languages : en
Pages : 300
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Book Description
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Author: Simon Anholt
Publisher: Springer
ISBN: 0230627722
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Ben Carson, MD
Publisher: Penguin
ISBN: 0698153073
Category : Political Science
Languages : en
Pages : 259
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Book Description
Dear Reader, In February 2013 I gave a speech at the National Prayer Breakfast. Standing a few feet from President Obama, I warned my fellow citizens of the dangers facing our country and called for a return to the principles that made America great. Many Americans heard and responded, but our nation’s decline has continued. Today the danger is greater than ever before, and I have never shared a more urgent message than I do now. Our growing debt and deteriorating morals have driven us far from the founders’ intent. We’ve made very little progress in basic education. Obamacare threatens our health, liberty, and financial future. Media elitism and political correctness are out of control. Worst of all, we seem to have lost our ability to discuss important issues calmly and respectfully regardless of party affiliation or other differences. As a doctor rather than a politician, I care about what works, not whether someone has an (R) or a (D) after his or her name. We have to come together to solve our problems. Knowing that the future of my grandchildren is in jeopardy because of reckless spending, godless government, and mean-spirited attempts to silence critics left me no choice but to write this book. I have endeavored to propose a road out of our decline, appealing to every American’s decency and common sense. If each of us sits back and expects someone else to take action, it will soon be too late. But with your help, I firmly believe that America may once again be “one nation under God, indivisible, with liberty and justice for all.” Sincerely, Ben Carson
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1317681940
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author: Kristin Anabel Eggeling
Publisher: Routledge
ISBN: 1000067904
Category : Political Science
Languages : en
Pages : 240
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Book Description
This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.
Author: James B. Twitchell
Publisher: Simon and Schuster
ISBN: 0743271610
Category : Social Science
Languages : en
Pages : 336
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Book Description
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.
Author:
Publisher: Cambria Press
ISBN: 1621968715
Category :
Languages : en
Pages : 280
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Book Description
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1136377360
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
