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Author: John C. Putman
Publisher: Washington State University Press
ISBN: 1636820441
Category : History
Languages : en
Pages : 408
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Book Description
Inspired by Chicago’s successful 1893 World Columbian Exposition, the cities of Portland, Seattle, San Diego, and San Francisco all held fairs between 1905 and 1915. From the start of the Lewis and Clark Exposition to the close of the Panama-California Exposition a decade later, millions of Americans visited exhibits, watched live demonstrations and performances, and wandered amusement zones. Millions more thumbed through brochures or read news articles. Fair publicity directors embraced the emerging science of consumer marketing. Conceived to attract new citizens, showcase communities, and highlight farming and industrial opportunities, the four expositions’ promotional campaigns and vendor and exhibit choices offer a unique opportunity to examine western leaders’ perceptions of their city and region, as well as their future goals and how they both fed and tried to mitigate misconceptions of a wild, wooly West. They also expose biased attitudes toward Native Americans, Mexican Americans, Filipinos, and others. Boosting a New West explores the fairs’ cultural and social meaning by focusing on and comparing the promotions that surrounded them. It details their origins and describes why each city chose to host, conveying the expected economic, social, and cultural benefits. It also shows how organizers articulated their significance to urban, regional, and national audiences, and how they attempted to shape a new western identity.
Author: John C. Putman
Publisher: Washington State University Press
ISBN: 1636820441
Category : History
Languages : en
Pages : 408
Get Book Here
Book Description
Inspired by Chicago’s successful 1893 World Columbian Exposition, the cities of Portland, Seattle, San Diego, and San Francisco all held fairs between 1905 and 1915. From the start of the Lewis and Clark Exposition to the close of the Panama-California Exposition a decade later, millions of Americans visited exhibits, watched live demonstrations and performances, and wandered amusement zones. Millions more thumbed through brochures or read news articles. Fair publicity directors embraced the emerging science of consumer marketing. Conceived to attract new citizens, showcase communities, and highlight farming and industrial opportunities, the four expositions’ promotional campaigns and vendor and exhibit choices offer a unique opportunity to examine western leaders’ perceptions of their city and region, as well as their future goals and how they both fed and tried to mitigate misconceptions of a wild, wooly West. They also expose biased attitudes toward Native Americans, Mexican Americans, Filipinos, and others. Boosting a New West explores the fairs’ cultural and social meaning by focusing on and comparing the promotions that surrounded them. It details their origins and describes why each city chose to host, conveying the expected economic, social, and cultural benefits. It also shows how organizers articulated their significance to urban, regional, and national audiences, and how they attempted to shape a new western identity.
Author: John C. Putman
Publisher:
ISBN: 9781636820095
Category : Exhibitions
Languages : en
Pages :
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Book Description
"Focusing on marketing campaigns as well as vendor and exhibit choices, Boosting a New West explores the cultural and social meaning of Portland, Seattle, San Diego, and San Francisco expositions held between 1905 and 1915, detailing biased racial attitudes, perceptions of the cities at the time, and local leaders' attempts to shape a new western identity"--
Author: Neil Campbell
Publisher: Psychology Press
ISBN: 9781579582883
Category : Arts, American
Languages : en
Pages : 200
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Book Description
First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Author: OECD
Publisher: OECD Publishing
ISBN: 926496455X
Category :
Languages : en
Pages : 247
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Book Description
Inclusive and sustainable economic growth in the six Western Balkan (WB6) economies depends on greater economic competitiveness. Although the gap is closing gradually, the standards of living in WB6 are well below those of the OECD and EU. Accelerating the rate of socio-economic convergence will require a holistic and growth oriented approach to policy making. This is the fourth study of the region (formerly under the title 'Competitiveness in South East Europe') and it comprehensively assesses policy reforms in the WB6 economies across 15 policy areas key to strengthening their competitiveness. It enables WB6 economies to compare economic performance against regional peers, as well as EU-OECD good practices and standards, and to design future policies based on rich evidence and actionable policy recommendations. The regional profile presents assessment findings across five policy clusters crucial to accelerating socio-economic convergence of the WB6 by fostering regional co-operation: business environment, skills, infrastructure and connectivity, digital transformation and greening. Economy-specific profiles complement the regional assessment, offering each WB6 economy an in-depth analysis of their policies supporting competitiveness. They also track the implementation of the previous 2021 study's recommendations and provide additional ones tailored to the economies’ evolving challenges. These recommendations aim to inform structural economic reforms and facilitate the region’s socio-economic convergence towards the standards of the EU and OECD.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264265260
Category :
Languages : en
Pages : 112
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Book Description
The Flemish economy is extremely diversified with a number of value-added industries and a highly skilled workforce. The shift to a green economy will however require specific knowledge, values and attitudes from the Flemish workforce.
Author: David M. Wrobel
Publisher: University Press of Kansas
ISBN: 0700618236
Category : History
Languages : en
Pages : 340
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Book Description
Whether seen as a land of opportunity or as paradise lost, the American West took shape in the nation's imagination with the help of those who wrote about it; but two groups who did much to shape that perception are often overlooked today. Promoters trying to lure settlers and investors to the West insisted that the frontier had already been tamed-that the only frontiers remaining were those of opportunity. Through posters, pamphlets, newspaper articles, and other printed pieces, these boosters literally imagined places into existence by depicting backwater areas as settled, culturally developed regions where newcomers would find none of the hardships associated with frontier life. Quick on their heels, some of the West's original settlers had begun publishing their reminiscences in books and periodicals and banding together in pioneer societies to sustain their conception of frontier heritage. Their selective memory focused on the savage wilderness they had tamed, exaggerating the past every bit as much as promoters exaggerated the present. Although they are generally seen today as unscrupulous charlatans and tellers of tall tales, David Wrobel reveals that these promoters and reminiscers were more significant than their detractors have suggested. By exploring the vast literature produced by these individuals from the end of the Civil War through the 1920s, he clarifies the pivotal impact of their works on our vision of both the historic and mythic West. In examining their role in forging both sense of place within the West and the nation's sense of the West as a place, Wrobel shows that these works were vital to the process of identity formation among westerners themselves and to the construction of a "West" in the national imagination. Wrobel also sheds light on the often elitist, sometimes racist legacies of both groups through their characterizations of Native Americans, African Americans, Mexican Americans, and Asian Americans. In the era Wrobel examines, promoters painted the future of each western place as if it were already present, while the old-timers preserved the past as if it were still present. But, as he also demonstrates, that West has not really changed much: promoters still tout its promise, while old-timers still try to preserve their selective memories. Even relatively recent western residents still tap into the region's mythic pioneer heritage as they form their attachments to place. Promised Lands shows us that the West may well move into the twenty-first century, but our images of it are forever rooted in the nineteenth.
Author:
Publisher:
ISBN:
Category : Furniture
Languages : en
Pages : 748
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Book Description
Author: Apurba Giri
Publisher: CRC Press
ISBN: 1000485978
Category : Medical
Languages : en
Pages : 226
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Book Description
In this book, several functional foods or food ingredients, their mechanism of immune enhancing properties and use in food products have been discussed through seventeen chapters written by eminent authors. There are several medicinal plants which have significant role for immunity boosting such as Ashwagandha, Tulsi, Shatavari, Giloy, Aloe vera, Amla, Neem, licorice, garlic, ginger, turmeric, rosemary, black cumin, cinnamon, sage, thyme,fenugreek, peppermint, black pepper, clove etc. These have been discussed in detail. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
Author:
Publisher:
ISBN:
Category : Electric apparatus and appliances
Languages : en
Pages : 1388
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Book Description
Author: Marie-Laure Djelic
Publisher:
ISBN: 9780199246649
Category : Corporate reorganizations
Languages : en
Pages : 332
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Book Description
Marie-Laure Djelic explores the convergent and divergent trends in the evolution of business systems and organisation in Western Europe in the postwar period, looking in particular at the influence of the American corporate model. She focuses on France, West Germany, and Italy after 1945 and the influences of the Marshall Plan. Her core argument is that the model had varying degrees of success in each of those three countries whilst, in some areas, it encountered significant resistance and adaptation.
