Author: Corinna Norrick-Rühl
Publisher: Cambridge University Press
ISBN: 9781108708814
Category : Language Arts & Disciplines
Languages : en
Pages : 75
Book Description
In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
Book Clubs and Book Commerce
Author: Corinna Norrick-Rühl
Publisher: Cambridge University Press
ISBN: 9781108708814
Category : Language Arts & Disciplines
Languages : en
Pages : 75
Book Description
In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
Publisher: Cambridge University Press
ISBN: 9781108708814
Category : Language Arts & Disciplines
Languages : en
Pages : 75
Book Description
In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
How People Matter
Author: Isaac Prilleltensky
Publisher: Cambridge University Press
ISBN: 1108839010
Category : Medical
Languages : en
Pages : 351
Book Description
Mattering is about feeling valued and adding value. These components are essential for health, happiness, love, work, and social justice.
Publisher: Cambridge University Press
ISBN: 1108839010
Category : Medical
Languages : en
Pages : 351
Book Description
Mattering is about feeling valued and adding value. These components are essential for health, happiness, love, work, and social justice.
Calamity
Author: J. D. Jordan
Publisher: Ignition Books®
ISBN: 1937868486
Category : Fiction
Languages : en
Pages : 334
Book Description
"Jordan's weird western snatches the best adventure and suspense elements from both genres and distills them to their essences, creating a violence-laced but enjoyable romp."--Publishers Weekly "This first novel adds a fresh sf twist to a . . . Wild West legend. This gritty story blends the right amount of hard trials and humor, giving readers a revitalized perspective on a familiar folklore heroine.--Library Journal "Calamity is a lesson on how to do it right. Highly recommended."--Peter David, New York Times Best-selling Author "J. D. Jordan's Calamity is a satisfyingly gritty, intense and entertaining novel that deserves the attention of speculative fiction readers . . . It's something different, because it offers a fascinating glimpse into the early life of Calamity Jane. It's quite an extraordinary sci-fi Western romp."--Risingshadow.netI'm sure you've heard of Calamity Jane, but this is not a novel about Calamity Jane. At least not the Jane you may have read about. Calamity Jane is part of the legends of the Wild West, but long before she scouted with Custer or "Wild Bill" Hickok, she was a fifteen-year-old girl with a fiery temper. Violence and tragedy turn young Jane's world upside down and soon she finds herself riding with an alien gunslinger--the Green Man--through a landscape of revenge and betrayal. Along the way, she learns how to shoot a six-gun and how to stand on her own, even when surrounded by Lakota warriors, and be respected. From space ships to guns that can shoot the wings off a butterfly a mile away, young Jane realizes that the universe is far bigger than the Wild West and that she can trust no one in it to save her but herself. When the villainous Grays meddling in the wars between the Indians and the government stand in the way of the Green Man making his way home, Jane finds her desire for revenge may be less than her loyalty for the longrider. And in that realization, she becomes the hero the Wild West has long remembered. So, forget what you know of how the West was won. Forget the Indian Wars and Custer's Last Stand. Instead, learn the truth of what happened when a young girl met a longrider she called the Green Man . . .
Publisher: Ignition Books®
ISBN: 1937868486
Category : Fiction
Languages : en
Pages : 334
Book Description
"Jordan's weird western snatches the best adventure and suspense elements from both genres and distills them to their essences, creating a violence-laced but enjoyable romp."--Publishers Weekly "This first novel adds a fresh sf twist to a . . . Wild West legend. This gritty story blends the right amount of hard trials and humor, giving readers a revitalized perspective on a familiar folklore heroine.--Library Journal "Calamity is a lesson on how to do it right. Highly recommended."--Peter David, New York Times Best-selling Author "J. D. Jordan's Calamity is a satisfyingly gritty, intense and entertaining novel that deserves the attention of speculative fiction readers . . . It's something different, because it offers a fascinating glimpse into the early life of Calamity Jane. It's quite an extraordinary sci-fi Western romp."--Risingshadow.netI'm sure you've heard of Calamity Jane, but this is not a novel about Calamity Jane. At least not the Jane you may have read about. Calamity Jane is part of the legends of the Wild West, but long before she scouted with Custer or "Wild Bill" Hickok, she was a fifteen-year-old girl with a fiery temper. Violence and tragedy turn young Jane's world upside down and soon she finds herself riding with an alien gunslinger--the Green Man--through a landscape of revenge and betrayal. Along the way, she learns how to shoot a six-gun and how to stand on her own, even when surrounded by Lakota warriors, and be respected. From space ships to guns that can shoot the wings off a butterfly a mile away, young Jane realizes that the universe is far bigger than the Wild West and that she can trust no one in it to save her but herself. When the villainous Grays meddling in the wars between the Indians and the government stand in the way of the Green Man making his way home, Jane finds her desire for revenge may be less than her loyalty for the longrider. And in that realization, she becomes the hero the Wild West has long remembered. So, forget what you know of how the West was won. Forget the Indian Wars and Custer's Last Stand. Instead, learn the truth of what happened when a young girl met a longrider she called the Green Man . . .
Sacred Commerce
Author: Matthew Engelhart
Publisher: North Atlantic Books
ISBN: 1556437293
Category : Business & Economics
Languages : en
Pages : 139
Book Description
In this timely book, authors Matthew and Terces Engelhart present the idea that love before appearances is the antidote to our spiritual, environmental, and social degradation. Exploring topics such as mission statements, manager as coach, human resources as a sacred culture, and inspirational meetings, they offer a manual for building a spiritual community at the workplace—a vital concept in an age when work consumes the bulk of most adults’ time. Business, the authors explain, is all about providing a service, product, or experience the market wants, and no business can succeed by failing to understand this point. However, integrating the concept of “Sacred Commerce” into business can provide both financial success and spiritual satisfaction. Stressing that every business is an opportunity to make a lasting impact on the lives of both clients and employees, the Engelharts share the tools they’ve learned in their own enterprises to fulfill this vision. Sacred Commerce is the ideal mix of the personal and the practical—a guidebook written by people who have felt success, not just spent it. Dissatisfaction with work is at record levels, and the Engelharts show that you don’t have to suffer personally—or give up your humanity—to pay the mortgage.
Publisher: North Atlantic Books
ISBN: 1556437293
Category : Business & Economics
Languages : en
Pages : 139
Book Description
In this timely book, authors Matthew and Terces Engelhart present the idea that love before appearances is the antidote to our spiritual, environmental, and social degradation. Exploring topics such as mission statements, manager as coach, human resources as a sacred culture, and inspirational meetings, they offer a manual for building a spiritual community at the workplace—a vital concept in an age when work consumes the bulk of most adults’ time. Business, the authors explain, is all about providing a service, product, or experience the market wants, and no business can succeed by failing to understand this point. However, integrating the concept of “Sacred Commerce” into business can provide both financial success and spiritual satisfaction. Stressing that every business is an opportunity to make a lasting impact on the lives of both clients and employees, the Engelharts share the tools they’ve learned in their own enterprises to fulfill this vision. Sacred Commerce is the ideal mix of the personal and the practical—a guidebook written by people who have felt success, not just spent it. Dissatisfaction with work is at record levels, and the Engelharts show that you don’t have to suffer personally—or give up your humanity—to pay the mortgage.
Again, but Better
Author: Christine Riccio
Publisher: Wednesday Books
ISBN: 1250299276
Category : Young Adult Fiction
Languages : en
Pages : 385
Book Description
**INSTANT NEW YORK TIMES BESTSELLER** From one of the most followed booktubers today, comes Again, but Better, a story about second chances, discovering yourself, and being brave enough to try again. Shane has been doing college all wrong. Pre-med, stellar grades, and happy parents...sounds ideal -- but Shane's made zero friends, goes home every weekend, and romance...what’s that? Her life has been dorm, dining hall, class, repeat. Time's a ticking, and she needs a change -- there's nothing like moving to a new country to really mix things up. Shane signs up for a semester abroad in London. She's going to right all her college mistakes: make friends, pursue boys, and find adventure! Easier said than done. She is soon faced with the complicated realities of living outside her bubble, and when self-doubt sneaks in, her new life starts to fall apart. Shane comes to find that, with the right amount of courage and determination one can conquer anything. Throw in some fate and a touch of magic - the possibilities are endless.
Publisher: Wednesday Books
ISBN: 1250299276
Category : Young Adult Fiction
Languages : en
Pages : 385
Book Description
**INSTANT NEW YORK TIMES BESTSELLER** From one of the most followed booktubers today, comes Again, but Better, a story about second chances, discovering yourself, and being brave enough to try again. Shane has been doing college all wrong. Pre-med, stellar grades, and happy parents...sounds ideal -- but Shane's made zero friends, goes home every weekend, and romance...what’s that? Her life has been dorm, dining hall, class, repeat. Time's a ticking, and she needs a change -- there's nothing like moving to a new country to really mix things up. Shane signs up for a semester abroad in London. She's going to right all her college mistakes: make friends, pursue boys, and find adventure! Easier said than done. She is soon faced with the complicated realities of living outside her bubble, and when self-doubt sneaks in, her new life starts to fall apart. Shane comes to find that, with the right amount of courage and determination one can conquer anything. Throw in some fate and a touch of magic - the possibilities are endless.
Business Playground
Author: Dave Stewart
Publisher: Pearson Education
ISBN: 0132118432
Category : Business & Economics
Languages : en
Pages : 398
Book Description
The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking. Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book. The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to: Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct “the perfect brainstorm”—yes, such a thing really does exist Create a work culture that’s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren’t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.” Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground
Publisher: Pearson Education
ISBN: 0132118432
Category : Business & Economics
Languages : en
Pages : 398
Book Description
The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking. Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book. The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to: Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct “the perfect brainstorm”—yes, such a thing really does exist Create a work culture that’s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren’t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.” Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground
The Curious Charms of Arthur Pepper
Author: Phaedra Patrick
Publisher: Harlequin
ISBN: 0778319334
Category : Fiction
Languages : en
Pages : 334
Book Description
"Phaedra Patrick understands the soul. Eccentric, charming, and wise...The Curious Charms is not just for those who are mourning over love or the past. This book will illuminate your heart." -- Nina George, New York Times bestselling author of The Little Paris Bookshop Don't miss this curiously charming debut In this hauntingly beautiful story of love, loneliness and self-discovery, an endearing widower embarks on a life-changing adventure. Sixty-nine-year-old Arthur Pepper lives a simple life. He gets out of bed at precisely 7:30 a.m., just as he did when his wife, Miriam, was alive. He dresses in the same gray slacks and mustard sweater vest, waters his fern, Frederica, and heads out to his garden. But on the one-year anniversary of Miriam's death, something changes. Sorting through Miriam's possessions, Arthur finds an exquisite gold charm bracelet he's never seen before. What follows is a surprising and unforgettable odyssey that takes Arthur from London to Paris and as far as India in an epic quest to find out the truth about his wife's secret life before they met--a journey that leads him to find hope, healing and self-discovery in the most unexpected places. Featuring an unforgettable cast of characters with big hearts and irresistible flaws, The Curious Charms of Arthur Pepper is a joyous celebration of life's infinite possibilities. More Praise: "Tender, insightful, and surprising... Arthur Pepper] will instantly capture the hearts of readers who loved Rachel Joyce's The Unlikely Pilgrimage of Harold Fry, Nina George's The Little Paris Bookshop, and Antoine Laurain's The Red Notebook." -- Library Journal, starred review
Publisher: Harlequin
ISBN: 0778319334
Category : Fiction
Languages : en
Pages : 334
Book Description
"Phaedra Patrick understands the soul. Eccentric, charming, and wise...The Curious Charms is not just for those who are mourning over love or the past. This book will illuminate your heart." -- Nina George, New York Times bestselling author of The Little Paris Bookshop Don't miss this curiously charming debut In this hauntingly beautiful story of love, loneliness and self-discovery, an endearing widower embarks on a life-changing adventure. Sixty-nine-year-old Arthur Pepper lives a simple life. He gets out of bed at precisely 7:30 a.m., just as he did when his wife, Miriam, was alive. He dresses in the same gray slacks and mustard sweater vest, waters his fern, Frederica, and heads out to his garden. But on the one-year anniversary of Miriam's death, something changes. Sorting through Miriam's possessions, Arthur finds an exquisite gold charm bracelet he's never seen before. What follows is a surprising and unforgettable odyssey that takes Arthur from London to Paris and as far as India in an epic quest to find out the truth about his wife's secret life before they met--a journey that leads him to find hope, healing and self-discovery in the most unexpected places. Featuring an unforgettable cast of characters with big hearts and irresistible flaws, The Curious Charms of Arthur Pepper is a joyous celebration of life's infinite possibilities. More Praise: "Tender, insightful, and surprising... Arthur Pepper] will instantly capture the hearts of readers who loved Rachel Joyce's The Unlikely Pilgrimage of Harold Fry, Nina George's The Little Paris Bookshop, and Antoine Laurain's The Red Notebook." -- Library Journal, starred review
The Traveler's Gift
Author: Andy Andrews
Publisher: Thomas Nelson
ISBN: 1418568368
Category : Young Adult Nonfiction
Languages : en
Pages : 226
Book Description
A New York Times bestseller with over 1.3 million copies sold! Only a few months ago, he was a successful executive. Now he’s a desperate man. Join David Ponder on an incredible journey to discover the Seven Decisions for success that can turn any life around, no matter how hopeless a situation seems. Forty-six-year-old David Ponder feels like a total failure. Once a high-flying executive in a Fortune 500 company, he now works a part-time, minimum wage job and struggles to support his family. Suddenly an even greater crisis hits: his daughter becomes ill, and he can’t even afford to get her the medical help she needs. When David’s car skids on an icy road, he wonders if he even cares to survive the crash. But an extraordinary experience awaits David Ponder. He suddenly finds himself traveling back in time, meeting leaders and heroes at crucial moments in their lives—from Abraham Lincoln to Anne Frank. As David speaks with each of these historical figures, they share their personal philosophies with him. By the time his journey is over, he has received seven secrets for success—and a second chance. Among these crucial decisions for success are: The buck stops here, and I am responsible for my past and my future I will seek wisdom and be a servant to others I will greet this day with a forgiving spirit, and I will forgive myself Today I will choose to be happy and be the possessor of a grateful spirit The message is simple: Life is about choices. While we have little control over the events that occur in our lives, success is determined by the choices we make daily. The Traveler’s Gift will challenge you, inspire you, and give you seven decisions that you can employ to determine your own personal success. Acclaim for The Traveler’s Gift: Good Morning America’s “Read This!” book selection for May 2003 Hit the New York Times bestseller list and remained there for 17 weeks Reached #5 on the New York Times Business Bestseller list Wall Street Journal, USA Today, and Publisher’s Weekly bestseller Translated into nearly 20 languages, including Braille
Publisher: Thomas Nelson
ISBN: 1418568368
Category : Young Adult Nonfiction
Languages : en
Pages : 226
Book Description
A New York Times bestseller with over 1.3 million copies sold! Only a few months ago, he was a successful executive. Now he’s a desperate man. Join David Ponder on an incredible journey to discover the Seven Decisions for success that can turn any life around, no matter how hopeless a situation seems. Forty-six-year-old David Ponder feels like a total failure. Once a high-flying executive in a Fortune 500 company, he now works a part-time, minimum wage job and struggles to support his family. Suddenly an even greater crisis hits: his daughter becomes ill, and he can’t even afford to get her the medical help she needs. When David’s car skids on an icy road, he wonders if he even cares to survive the crash. But an extraordinary experience awaits David Ponder. He suddenly finds himself traveling back in time, meeting leaders and heroes at crucial moments in their lives—from Abraham Lincoln to Anne Frank. As David speaks with each of these historical figures, they share their personal philosophies with him. By the time his journey is over, he has received seven secrets for success—and a second chance. Among these crucial decisions for success are: The buck stops here, and I am responsible for my past and my future I will seek wisdom and be a servant to others I will greet this day with a forgiving spirit, and I will forgive myself Today I will choose to be happy and be the possessor of a grateful spirit The message is simple: Life is about choices. While we have little control over the events that occur in our lives, success is determined by the choices we make daily. The Traveler’s Gift will challenge you, inspire you, and give you seven decisions that you can employ to determine your own personal success. Acclaim for The Traveler’s Gift: Good Morning America’s “Read This!” book selection for May 2003 Hit the New York Times bestseller list and remained there for 17 weeks Reached #5 on the New York Times Business Bestseller list Wall Street Journal, USA Today, and Publisher’s Weekly bestseller Translated into nearly 20 languages, including Braille
Just Help!
Author: Sonia Sotomayor
Publisher: Penguin
ISBN: 0593206266
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
From the author of the #1 New York Times bestseller Just Ask! comes a fun and meaningful story about making the world--and your community--better, one action at a time, that asks the question: Who will you help today? Every night when Sonia goes to bed, Mami asks her the same question: How did you help today? And since Sonia wants to help her community, just like her Mami does, she always makes sure she has a good answer to Mami's question. In a story inspired by her own family's desire to help others, Supreme Court Justice Sonia Sotomayor takes young readers on a journey through a neighborhood where kids and adults, activists and bus drivers, friends and strangers all help one another to build a better world for themselves and their community. With art by award-winning illustrator Angela Dominguez, this book shows how we can all help make the world a better place each and every day. Praise for Just Help!: "Generosity proves contagious in this personal portrait of community service by Supreme Court Justice Sotomayor." --Publishers Weekly "For use in civics units or in lessons on being a good neighbor, this provides wonderful encouragement to show that children can help in big and small ways." --School Library Journal
Publisher: Penguin
ISBN: 0593206266
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
From the author of the #1 New York Times bestseller Just Ask! comes a fun and meaningful story about making the world--and your community--better, one action at a time, that asks the question: Who will you help today? Every night when Sonia goes to bed, Mami asks her the same question: How did you help today? And since Sonia wants to help her community, just like her Mami does, she always makes sure she has a good answer to Mami's question. In a story inspired by her own family's desire to help others, Supreme Court Justice Sonia Sotomayor takes young readers on a journey through a neighborhood where kids and adults, activists and bus drivers, friends and strangers all help one another to build a better world for themselves and their community. With art by award-winning illustrator Angela Dominguez, this book shows how we can all help make the world a better place each and every day. Praise for Just Help!: "Generosity proves contagious in this personal portrait of community service by Supreme Court Justice Sotomayor." --Publishers Weekly "For use in civics units or in lessons on being a good neighbor, this provides wonderful encouragement to show that children can help in big and small ways." --School Library Journal
The E-Commerce Book
Author: Alexander Graf
Publisher:
ISBN: 9781536937800
Category :
Languages : en
Pages : 460
Book Description
This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Publisher:
ISBN: 9781536937800
Category :
Languages : en
Pages : 460
Book Description
This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!