Author: Hank Phillippi Ryan
Publisher: Forge Books
ISBN: 1250258790
Category : Fiction
Languages : en
Pages : 343
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Book Description
USA TODAY BESTSELLER! Bestselling and award-winning author and investigative reporter Hank Phillippi Ryan delivers another twisty, thrilling, cat and mouse novel of suspense that will have you guessing, and second-guessing, and then gasping with surprise. We all have our reasons for being who we are—but what if being someone else could get you what you want? After a devastating betrayal, a young woman sets off on an obsessive path to justice, no matter what dark family secrets are revealed. What she doesn’t know is that she isn’t the only one plotting her revenge. An affluent daughter of privilege. A glamorous manipulative wannabe. A determined reporter, in too deep. A grieving widow who must choose her new reality. Who will be the first to lie? And when the stakes are life and death, do a few lies really matter? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Jeff Byers
Publisher: Arcadia Publishing
ISBN: 1439629684
Category : Photography
Languages : en
Pages : 134
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Book Description
One of Charlotte's early streetcar suburbs, the Plaza-Midwood neighborhood epitomizes the New South vision of Charlotte. Its history reflects the growing of the New South and the nation as a whole. Plaza-Midwood, known for its architectural and social diversity, has been through the years a proposed enclave for Charlotte's New South elite, an "at risk" inner city area, and ultimately an urban success story. Plaza-Midwood's current prosperity can be attributed to the strength and vision of its "citizens," who continue to preserve the character and history of their community. Plaza-Midwood owes its survival to a dedicated neighborhood organization. Through their efforts, much of the area has been declared an historic district.
Author: Mindy Jensen
Publisher:
ISBN: 9780997584783
Category :
Languages : en
Pages : 200
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Book Description
Author: Adele Revella
Publisher: John Wiley & Sons
ISBN: 111896165X
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Author: Marta L. Tellado
Publisher: Hachette UK
ISBN: 1541768566
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
In an era of corporate overreach when consumers have never been more vulnerable to digital surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk-either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore. Marta L. Tellado, the president and CEO of Consumer Reports, has been an advocate for consumers for decades. In Buyer Aware, Tellado shows you the steps you can take to protect yourself from predatory business practices, and how to exert your inherent power as a consumer to spur politicians and businesses to clean up their act. Only then can we ensure that we have an economy that is fair, safe, and transparent for all, and puts consumers first.
Author: Tanya Hall
Publisher: Greenleaf Book Group
ISBN: 1626345155
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A comprehensive guide to writing, publishing, and launching your book—and monetizing your content Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
Author: Bill Press
Publisher: Simon and Schuster
ISBN: 1476792615
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
The prominent liberal syndicated radio and television host concisely explains the many ways President Obama has failed to live up to either his promises or his progressive potential, leaving Democrats disillusioned on the issues that matter most. Bill Press—a progressive champion and former chair of the California Democratic Party, a one-time co-host of CNN’s Crossfire, and the popular nationally syndicated radio and television host of The Bill Press Show—reflects back on what for many progressives has been a disappointing presidency and comes to a depressing conclusion: Obama grossly misunderstood the mandate of the enthusiastic crowds that swarmed him on the campaign trail. Instead of recognizing their burning desire for strong progressive leadership, Obama tried to be a “post-partisan” president. The tragedy of Barack Obama is that, in trying to become the great uniter, he has instead become a grave disappointment. From climate change to gun safety to, yes, even health care, Obama’s legacy on important issues falls far short of what could have been. Time and again, he let down his most impassioned supporters—the ones who used their powerful voices to vote for change—neglecting their priorities and wasting his potential by either not doing enough or, worse, repeating the errors of his predecessor. President Obama rode into office on a celebratory tide of liberal jubilation, but as his typically centrist presidency comes to a close, he leaves his supporters haunted by what might have been.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 216
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Book Description
Author: John Hersey
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 262
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Book Description
Author: Ken Kalfus
Publisher: Harper Collins
ISBN: 0061856347
Category : Fiction
Languages : en
Pages : 260
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Book Description
A National Book Award Finalist "The best novel yet about 9/11.... A brilliant new comedy of manners, A Disorder Peculiar to the Country is about the way a conflict takes on a logic and momentum of its own." —Salon “Savagely hilarious.” —Elle Joyce and Marshall each think the other is killed on September 11—and must swallow their disappointment when the other arrives home. As their bitter divorce is further complicated by anthrax scares, suicide bombs, and foreign wars, they suffer, in ways unexpectedly personal and increasingly ludicrous, the many strange ravages of our time. In this astonishing black comedy, Kalfus suggests how our nation’s public calamities have encroached upon our most private illusions.
