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Author: Carsten Siegemund
Publisher: Diplomica Verlag
ISBN: 3836664771
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
Why does value innovation play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called value innovation was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as Blue Oceans . This blue ocean strategy challenges companies to break out of their current market space.But is this kind of innovation really new and usable for general management consulting? The term value innovation is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches?The study will find answers to the questions m
Author: Carsten Siegemund
Publisher: Diplomica Verlag
ISBN: 3836664771
Category : Business & Economics
Languages : en
Pages : 93
Get Book Here
Book Description
Why does value innovation play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called value innovation was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as Blue Oceans . This blue ocean strategy challenges companies to break out of their current market space.But is this kind of innovation really new and usable for general management consulting? The term value innovation is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches?The study will find answers to the questions m
Author: Carsten Siegemund
Publisher: diplom.de
ISBN: 3836612542
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Inhaltsangabe:Abstract: Using the new theory Blue Ocean Strategy of strategic behaviour the author is designing a consulting approach for management consulting business of small and medium-sized enterprises (SME) in Germany. The Blue Ocean Strategy challenges companies to break out of their current market by finding new unknown market space. The purpose of the dissertation is to describe the current competitor s markets as the status quo the participants perceive in their usual strategic approach, to identify then the key success factors and methods of the new theory Creating of Blue Oceans as the alternative and mold the main issues of this approach into a consulting product. The objectives are: 1. Identification of issues which could be described as key success factors for this new theory. 2. The strengths and weaknesses of the Blue Ocean Strategy approach. 3. Identifying SMEs as a target customer group and the value of the Blue Ocean approach for these target customers. 4. A consulting approach for management consulting of SMEs. The developed consulting concept could be offered to customers within their range of consulting services or be used as an internal measurement in consulting companies to find new areas for business development. In order to meet the aims of this dissertation the following structure is chosen: Chapter 1: The chapter 1 introduces the aims and objectives of this dissertation, its motivation, limitations and structure. Chapter 2: In chapter 2 the general business strategies for competing on defined market and the sorts of innovations are explained. Chapter 3: In chapter 3 the terms of red oceans and blue oceans are defined and later explained how they relate to the used business strategies on the markets. Chapter 4: In chapter 4 the theory of Blue Oceans Strategy will be presented on an abstract level to familiarize the reader with the key factors and main issues of this approach. Chapter 5: In chapter 5 the common definition of small and medium-sized enterprises will be presented in a first step to follow up with the illustration of the current situation for the SMEs in Germany, referring to the results of interviews with market participants or observers and studies of literature. Chapter 6: In chapter 6 the consulting concept based on value innovation will be designed. To understand in which way the approach differs from other consulting services, there will be a short introduction into [...]
Author: Andreas Karaoulanis
Publisher: Business Expert Press
ISBN: 1951527356
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggests the necessary steps that need to be taken to help them overcome their problems.The author clearly demonstrates the crisis implications to small businesses by using personal research and real-life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries. The author covers the topic from different approaches, while he tries to have a bird's-eye view of contemporary trends and new approaches. Several concepts like risk management, blue ocean strategy, and turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small businesses even under the worst possible situations and how they can achieve their sustainable development and grow. This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.
Author: Christopher Engel
Publisher: GRIN Verlag
ISBN: 3668941971
Category : Business & Economics
Languages : en
Pages : 76
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Book Description
Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: As there are four big players so called integrators and many local small and medium sized companies in the German Courier, Express and Parcel (CEP) market, this thesis shall investigate if it is possible to create blue oceans within the defined market. Furthermore it is investigated what kind of strategies are needed to sell at increased pricing levels in a matured market environment like the German CEP industry. It shall provide a summary of established corporate strategies in comparison to the new strategic management approach of blue ocean strategy. The main objective is to investigate current levels of competition within the German CEP market via the research of CEP market leaders in each segment to finally develop a blue ocean strategy concept.
Author: W. Chan Kim
Publisher: Harvard Business Review Press
ISBN: 1625274491
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Author: Christopher Engel
Publisher:
ISBN: 9783668941984
Category :
Languages : en
Pages : 76
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Book Description
Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: As there are four big players so called integrators and many local small and medium sized companies in the German Courier, Express and Parcel (CEP) market, this thesis shall investigate if it is possible to create blue oceans within the defined market. Furthermore it is investigated what kind of strategies are needed to sell at increased pricing levels in a matured market environment like the German CEP industry. It shall provide a summary of established corporate strategies in comparison to the new strategic management approach of blue ocean strategy. The main objective is to investigate current levels of competition within the German CEP market via the research of CEP market leaders in each segment to finally develop a blue ocean strategy concept.
Author: Noémie Dominguez
Publisher: Emerald Group Publishing
ISBN: 1787542793
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
Author: Vemi?, Milan
Publisher: IGI Global
ISBN: 1522557857
Category : Business & Economics
Languages : en
Pages : 411
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Book Description
To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.
Author: Dieter Bögenhold
Publisher: Springer
ISBN: 3319281348
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
This book presents the current state-of-the-art in all major and upcoming areas of entrepreneurship research. Thousands of scholars around the world are currently working to broaden our understanding of the entrepreneurial phenomenon. The disciplines involved are numerous, as are the topics of interest, with substantial efforts to enhance the existing knowledge. This book is specifically designed to facilitate high-level, high-intensity discussions and fruitful exchanges between scholars involved in entrepreneurship research. The articles address a variety of topics ranging from self-employment, technology, growth patterns and job creation, and success and failure rates, to historical, conceptual and comparative international approaches. “This book takes entrepreneurship beyond the individual, size of the venture, entrepreneurial personality, and looks at entrepreneurship as a long term complex process that is heterogeneous, content dependent with an emphasis on innovation and growth. A must read for individuals interested in entrepreneurship, today and in the future, on a domestic and global basis.” – Robert D. Hisrich, Director – Walker Center and Garvin Professor of Global Entrepreneurship, Thunderbird School of Global Management “Entrepreneurship is perhaps not just the most multifaceted but also the most important concept of the modern socio-economic disciplines. This book makes an invaluable contribution in this fascinating area: it presents a multifaceted socio-economic examination of the impact of entrepreneurship for growth.” – Roy Thurik, Erasmus School of Economics in Rotterdam and Montpellier Business School
Author: Tareq Ahram
Publisher: Springer
ISBN: 3030279286
Category : Technology & Engineering
Languages : en
Pages : 1110
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Book Description
This book focuses on novel design and systems engineering approaches, including theories and best practices, for promoting a better integration of people and engineering systems. It covers a range of hot topics related to: development of human-centered systems; interface design and human-computer interaction; usability and user experience; emergent properties of human behavior; innovative materials in manufacturing, biomechanics, and sports medicine, safety engineering and systems complexity business analytics, design and technology and many more. The book, which gathers selected papers presented at the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications (IHSED 2019), held on September 16-18, 2019, at Universität der Bundeswehr München, Munich, Germany, provides researchers, practitioners and program managers with a snapshot of the state-of-the-art and current challenges in the field of human systems engineering and design.
