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Author: David Ogilvy
Publisher: Scribner
ISBN: 9780689108099
Category : Advertising
Languages : en
Pages : 181
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Book Description
Author: David Ogilvy
Publisher: Scribner
ISBN: 9780689108099
Category : Advertising
Languages : en
Pages : 181
Get Book Here
Book Description
Author: David Ogilvy
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 136
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Book Description
Author: David Ogilvy
Publisher: John Wiley & Sons
ISBN: 9780471180029
Category : Biography & Autobiography
Languages : en
Pages : 218
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Book Description
David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.
Author: Peter Krass
Publisher: John Wiley & Sons
ISBN: 9780471354871
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
Jack Welch, Bob Galvin Weill und Alfred P. Sloan gehören zu den erfolgreichsten Managern. In dieser 5. Folge der anerkannten Reihe "Business Wisdom" offenbaren sie ihre Tipps und Strategien. Dieses Buch bietet einen ausführlichen Einblick in eine Vielfalt von Managementthemen und gibt Informationen zu einem breiten Spektrum wichtiger internationaler Fragen, inklusive so bedeutender Schlüsselthemen wie Auswahl und Einstellung von Mitarbeitern und der Einfluß von IT auf das Management. Wie bei allen Titeln dieser Reihe gibt der Herausgeber Peter Krass auch hier eine Einführung zu jedem Fragenkomplex, hebt besonders wichtige Kommentare und Beiträge hervor und liefert darüber hinaus relevante und interessante Hintergrundinformation zu jedem der diskutierten Themen.
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 0230618340
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: David Ogilvy
Publisher:
ISBN: 9780170053099
Category : Advertising
Languages : en
Pages : 118
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Book Description
Author: Charlaine Harris
Publisher: Penguin
ISBN: 0441019331
Category : Cocktail servers
Languages : en
Pages : 338
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Book Description
"New York Times"-bestselling author Harris has delighted fans with her mystery series featuring small-town waitress-turned-paranormal sleuth Sookie Stackhouse. "Dead Until Dark" is her first novel in the series.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 108
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Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Author: Bill Fulton
Publisher: BenBella Books, Inc.
ISBN: 1944648089
Category : Biography & Autobiography
Languages : en
Pages : 253
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Book Description
When Bill Fulton arrived in Alaska, he was filled with optimism and big dreams. When he left, it was under FBI escort. Bill was Army Infantry. When his knees gave out, he opened the Drop Zone, a military surplus store in Anchorage, and started hiring fellow vets. Sharpshooting hippies, crew-cutted fundamentalists, PTSD sufferers—all seeking purpose and direction. Alaska gave it to them. The Last Frontier is vast. The perfect refuge for fugitives and the perfect place for vets itching for a mission, Alaska is a giant icebox full of people either running to or away from something. More than 400 fugitives would meet Bill and company on the wrong side of a gun, and he would learn many lessons along the way—like even tiptoeing through subzero snow can get you shot, and removing a gun from the butt crack of a 300-pound man is just as fun as it sounds. Bill was enjoying the ride until, one day, the FBI asked him to go undercover, and his road forked. Schaeffer Cox was a sovereign citizen who believed no government had authority over him and a private militia commander amassing an arsenal and plotting to kill judges and law enforcement officers. Bill's mission: to take down Cox and his militia without a shot being fired. The Blood of Patriots traverses a wide swath of rugged territory. Raucously funny and stark, it depicts men, once brothers in arms serving their country, who now find themselves on opposite sides of those arms in a deadly test of the intricacies of liberty, the proper role of government, and the true meaning of patriotism. It offers a witty and unsettling look at political rhetoric gone haywire and a movement the FBI considers the single greatest threat to law enforcement in the nation—all set in the beautiful, terrifying landscape of our 49th State.
Author: Kathe Koja
Publisher: Dell Publishing Company
ISBN: 9780440211143
Category : Fiction
Languages : en
Pages : 390
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Book Description
"Austen was still staggering from his divorce from Emily. First he couldn't paint anymore. Then he took a pratfall in the parking lot of a 7-Eleven. The beer bottles broke. Brain damage. In the hospital they said 'Don't stop taking your medication.' Then the visions began. An oily silver sheen, chrome cascades of blood and tears... from the corner of his eye he sees the head of a mucous serpent, reaching out for him. ...And in his pain and horror, all he can think to say is, 'Emily! Emily!' His obsessed mind has mutinied. His madness has launched him on a cross-country odyssey of debauchery and more pain. Searching for Emily and love lost; searching for a cure, finding Dr. Quiet--healer or demon? Dr. Quiet will cure Austen. Painting will cure Austen. Death will cure Austen. Here is what waits at the end of the silvery road of shimmering madness: the blood of the one you love..."--Back cover.
