Black is the New Green: Marketing to Affluent African Americans PDF Download
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Author: Leonard Burnett
Publisher:
ISBN: 9781621344537
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."
Author: Leonard Burnett
Publisher:
ISBN: 9781621344537
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."
Author: Kathey Porter
Publisher: Springer
ISBN: 1137475021
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.
Author: Pepper Miller
Publisher: Paramount Market Publishing
ISBN: 9780972529099
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Author: Patricia A. Banks
Publisher: Stanford University Press
ISBN: 1503631257
Category : Social Science
Languages : en
Pages : 301
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Book Description
A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater, and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc., Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that Black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of Black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary.
Author: Jeffrey P. Drozdowski
Publisher: Dog Ear Publishing
ISBN: 1457556820
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
The day prior to writing this section Jeff heard it again. He has been hearing it over and over, primarily on the news networks, that the country’s racial and ethnic background is changing. According to the numbers AND the eyeball test Jeff believes it. The Pew Research Center states that by 2055 there will be no racial majority in the United States! Jeff Drozdowski has spent most of his life traveling the country and seeing these changes with his own two eyes. There is more to this change than just race and ethnicity. The generation that has the highest percentage of people in the workplace, The Millennials, are considered the most unique generation ever. The way this group looks at life and their acceptance of people the way they are is something that employers need to acknowledge and embrace. After all great people run great companies! “Inspired! How Our Differences Are Changing The Workplace” explores how the changes that are going on can be a benefit to all of us, especially at work!
Author: Valerie C. Johnson
Publisher: State University of New York Press
ISBN: 0791487792
Category : Social Science
Languages : en
Pages : 240
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Book Description
The country's largest concentration of African American suburban affluence represents a unique laboratory to study the internal factors associated with African American political ascendancy and the convergence of race and class. Black Power in the Suburbs chronicles Prince George's County, Maryland, and the twenty-three year quest by African Americans to influence educational policy and become equal partners in the county's governing coalition. Johnson challenges conventional notions of a monolithic community by addressing the manner in which class cleavages among African Americans affect their representation and policy interests in suburbia. She also documents white resistance to power sharing and the impact of school desegregation on white population trends.
Author: Adam Green
Publisher: University of Chicago Press
ISBN: 0226306410
Category : History
Languages : en
Pages : 323
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Book Description
Black Chicagoans were at the centre of a national movement in the 1940s and '50s, when African Americans across the country first started to see themselves as part of a single culture. Green argues that this period engendered a unique cultural and commercial consciousness, fostering ideas of racial identity that remain influential.
Author: Antar A. Tichavakunda
Publisher: State University of New York Press
ISBN: 1438485921
Category : Education
Languages : en
Pages : 376
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Book Description
An in-depth ethnography of Black engineering students at a historically White institution, Black Campus Life examines the intersection of two crises, up close: the limited number of college graduates in science, technology, engineering, and math (STEM) fields, and the state of race relations in higher education. Antar Tichavakunda takes readers across campus, from study groups to parties and beyond as these students work hard, have fun, skip class, fundraise, and, at times, find themselves in tense racialized encounters. By consistently centering their perspectives and demonstrating how different campus communities, or social worlds, shape their experiences, Tichavakunda challenges assumptions about not only Black STEM majors but also Black students and the “racial climate” on college campuses more generally. Most fundamentally, Black Campus Life argues that Black collegians are more than the racism they endure. By studying and appreciating the everyday richness and complexity of their experiences, we all—faculty, administrators, parents, policymakers, and the broader public—might learn how to better support them. This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem)—a collaboration of the Association of American Universities, the Association of University Presses, and the Association of Research Libraries. Learn more at the TOME website, available at: openmonographs.org, and access the book online through the SUNY Open Access Repository at http://hdl.handle.net/20.500.12648/7009
Author: Diane Pecknold
Publisher: Duke University Press
ISBN: 0822394979
Category : Music
Languages : en
Pages : 391
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Book Description
Country music's debt to African American music has long been recognized. Black musicians have helped to shape the styles of many of the most important performers in the country canon. The partnership between Lesley Riddle and A. P. Carter produced much of the Carter Family's repertoire; the street musician Tee Tot Payne taught a young Hank Williams Sr.; the guitar playing of Arnold Schultz influenced western Kentuckians, including Bill Monroe and Ike Everly. Yet attention to how these and other African Americans enriched the music played by whites has obscured the achievements of black country-music performers and the enjoyment of black listeners. The contributors to Hidden in the Mix examine how country music became "white," how that fictive racialization has been maintained, and how African American artists and fans have used country music to elaborate their own identities. They investigate topics as diverse as the role of race in shaping old-time record catalogues, the transracial West of the hick-hopper Cowboy Troy, and the place of U.S. country music in postcolonial debates about race and resistance. Revealing how music mediates both the ideology and the lived experience of race, Hidden in the Mix challenges the status of country music as "the white man’s blues." Contributors. Michael Awkward, Erika Brady, Barbara Ching, Adam Gussow, Patrick Huber, Charles Hughes, Jeffrey A. Keith, Kip Lornell, Diane Pecknold, David Sanjek, Tony Thomas, Jerry Wever
Author: Jill Watts
Publisher: Atlantic Monthly Press
ISBN: 0802146929
Category : History
Languages : en
Pages : 640
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Book Description
An in-depth history exploring the evolution, impact, and ultimate demise of what was known in the 1930s and ‘40s as FDR’s Black Cabinet. In 1932 in the midst of the Great Depression, Franklin Delano Roosevelt won the presidency with the help of key African American defectors from the Republican Party. At the time, most African Americans lived in poverty, denied citizenship rights and terrorized by white violence. As the New Deal began, a “black Brain Trust” joined the administration and began documenting and addressing the economic hardship and systemic inequalities African Americans faced. They became known as the Black Cabinet, but the environment they faced was reluctant, often hostile, to change. “Will the New Deal be a square deal for the Negro?” The black press wondered. The Black Cabinet set out to devise solutions to the widespread exclusion of black people from its programs, whether by inventing tools to measure discrimination or by calling attention to the administration’s failures. Led by Mary McLeod Bethune, an educator and friend of Eleanor Roosevelt, they were instrumental to Roosevelt’s continued success with black voters. Operating mostly behind the scenes, they helped push Roosevelt to sign an executive order that outlawed discrimination in the defense industry. They saw victories?jobs and collective agriculture programs that lifted many from poverty?and defeats?the bulldozing of black neighborhoods to build public housing reserved only for whites; Roosevelt’s refusal to get behind federal anti-lynching legislation. The Black Cabinet never won official recognition from the president, and with his death, it disappeared from view. But it had changed history. Eventually, one of its members would go on to be the first African American Cabinet secretary; another, the first African American federal judge and mentor to Thurgood Marshall. Masterfully researched and dramatically told, The Black Cabinet brings to life a forgotten generation of leaders who fought post-Reconstruction racial apartheid and whose work served as a bridge that Civil Rights activists traveled to achieve the victories of the 1950s and ’60s. Praise for The Black Cabinet “A dramatic piece of nonfiction that recovers the history of a generation of leaders that helped create the environment for the civil rights battles in decades that followed Roosevelt’s death.” —Library Journal “Fascinating . . . revealing the hidden figures of a ‘brain trust’ that lobbied, hectored and strong-armed President Franklin Roosevelt to cut African Americans in on the New Deal. . . . Meticulously researched and elegantly written, The Black Cabinet is sprawling and epic, and Watts deftly re-creates whole scenes from archival material.” —Minneapolis Star Tribune
