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Author: Paul Allen
Publisher: Penguin UK
ISBN: 0241953715
Category : Biography & Autobiography
Languages : en
Pages : 392
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Book Description
What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.
Author: Paul Allen
Publisher: Penguin UK
ISBN: 0241953715
Category : Biography & Autobiography
Languages : en
Pages : 392
Get Book Here
Book Description
What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.
Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Duff McKagan
Publisher: Simon and Schuster
ISBN: 1451606648
Category : Biography & Autobiography
Languages : en
Pages : 369
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Book Description
Musician Duff McKagan shares details about his life and career, discussing the creation and rise of Guns n' Roses, his struggle with alcoholism and drug addiction, his path to sobriety, and more.
Author: Dan Sinker
Publisher: Simon and Schuster
ISBN: 1451655185
Category : Humor
Languages : en
Pages : 258
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Book Description
Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. With web sensations such as Stuff White People Like and Sh*t My Dad Says making the leap from the Internet to the bestseller lists, it’s no surprise that this unique and hilarious first-person account of Rahm Emanuel’s fake mayoral campaign via Twitter has already been featured in The Atlantic, Wired, The Colbert Report, and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker. When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few. Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling.
Author: Ann Rule
Publisher: Simon and Schuster
ISBN: 0743480287
Category : True Crime
Languages : en
Pages : 467
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Book Description
In an update to one of the most astonishing crimes of the Case Files volumes, Ann Rule profiles the criminals that kill without conscience and shatters their crimes without pity. In eight stunning Case Files volumes, from A Rose for Her Grave to the #1 blockbuster Last Dance, Last Chance, Ann Rule reigns as "America's best true-crime writer" (Kirkus Reviews). Now, she updates the most astonishing cases from that acclaimed series—and presents shocking, all-new true-crime accounts—in one riveting anthology. In every explosive chapter of Without Pity, Ann Rule deepens her unrelenting exploration of the evil that lies behind the perfect facades of heartless killers...and the deadly compulsions of greed and power that shatter their outward trappings of material success. They are the admired, trusted neighbor; the affable family man; the sexy, charismatic lover; the high-achieving professional. Perhaps most frightening of all is that they are heroes in their own minds. But when someone gets in the way of their deluded dreams, they are capable of deadly acts of violence with no remorse. Analyzing the true nature of the sociopathic mind in chilling detail, Ann Rule traces the murderous crimes of seemingly ordinary men—killers who drew their unsuspecting victims into their twisted worlds with devastating consequences.
Author: Leigh Steinberg
Publisher: Macmillan
ISBN: 1250030439
Category : Biography & Autobiography
Languages : en
Pages : 376
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Book Description
A New York Times bestseller! The real-life "Jerry Maguire," superagent Leigh Steinberg shares his personal stories on the rise, fall, and redemption of his game-changing career in the high-stakes world of professional sports Leigh Steinberg is renowned as one of the greatest sports agents in history, representing such All-Pro clients as Troy Aikman, Bruce Smith, and Ben Roethlisberger. Over one particular seven-year stretch, Steinberg represented the top NFL Draft pick an unheard of six times. Director Cameron Crowe credits Steinberg as a primary inspiration for the titular character in Jerry Maguire, even hiring Steinberg as a consultant on the film. Lightyears ahead of his contemporaries, he expanded his players' reach into entertainment. Already the bestselling author of a business book on negotiation, the original superagent is now taking readers behind the closed doors of professional sports, recounting priceless stories, like how he negotiated a $26.5 million package for Steve Young—the biggest ever at the time—and how he passed on the chance to represent Peyton Manning. Beginning with his early days as a student leader at Berkeley, Steinberg details his illustrious rise into pro sports fame, his decades of industry dominance, and how he overcame a series of high-profile struggles to regain his sobriety and launch his comeback. This riveting story takes readers inside the inner circle of top-notch agents and players through the visionary career of Leigh Steinberg, the pre-eminent superagent of our time.
Author: Mathew Carey
Publisher:
ISBN: 9783337641672
Category :
Languages : en
Pages : 140
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Book Description
Author: Hector L. MacQueen
Publisher: Oxford University Press, USA
ISBN: 0199263396
Category : Law
Languages : en
Pages : 1024
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Book Description
The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.
Author: Drew Rosenhaus
Publisher: Simon and Schuster
ISBN: 9780671015268
Category : Biography & Autobiography
Languages : en
Pages : 276
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Book Description
A funny and trilling behind the scences look at the hard cash, big egos, and extreme partying that makes the NFL a multibillion-dollar spectacle.
Author: Darren Rovell
Publisher: Amacom Books
ISBN: 9780814472996
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.
