Big Shots, Business the AOL Way

Big Shots, Business the AOL Way PDF Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232

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Book Description
Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.

Big Shots, Business the AOL Way

Big Shots, Business the AOL Way PDF Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232

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Book Description
Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.

Big Shots, Business the Dell Way

Big Shots, Business the Dell Way PDF Author: Rebecca Saunders
Publisher: Capstone
ISBN: 9781841120621
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
Dell is the most successful computer comapny in the world leading the way in growth and profitability. Founded in 1984 by Michael Dell, the company dominates the direct selling of business and personal computers. Dell builds computers to order, at prices retailers can rarely match. In Business the Dell Way, Rebecca Saunders examines this remarkable success story and draws out the universal lesson any business can learn. Dell began with a brilliant business model - creating mass-customized computers and selling them direct to consumers. But this was not enough. The model has been supported by management excellence, the relentless pursuit of improvement and a constant flow of ideas and input from customers. In recent years Dell has maintained its market-leading position by positioning itself at the heart of the internet revolution. Business the Dell Way reveals how any manager, entrepreneur or investor can learn from the Dell story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation of winners.

Big Shots, Business the Sun Way

Big Shots, Business the Sun Way PDF Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
Publisher Fact Sheet A new title in the BigShots series. The story behind one of the world's most famous computer brands.

Big Shots, Business the Cisco Way

Big Shots, Business the Cisco Way PDF Author: David Stauffer
Publisher: Capstone
ISBN: 9781841120874
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Make Your Passion Your Business. Preach It Always Everywhere Win the World with E-commerce Use the Net to Revolutionize Internal Operations But People Before Products, Profits, and Everything Else Listen Constantly to Customers Serve Your Core Customers from Start to End-to-End Look to Lead in Every Line of Business Buy Right to Grow like Gangbusters If You Don't Buy 'Em, Join 'Em Resist Complacency that can Accompany Success "An expert writer expertly unravels an expert company. Stauffer's Nothing But Net provides powerful insights and practical wisdom for achieving greatness in today's wild marketplace." CHIP R. BELL Co-Author, Beep Beep! Competing in the Age of the Road Runner "If you want to succeed in business today, there are a handful of companies you need to emulate. Dell, Intel, Oracle and most important of all, Cisco. David Stauffer tells the Cisco story in a memorable way." AL RIES , Author of Focus and The 22 Immutable Laws of Branding

Big Shots, Business the Amazon.com Way

Big Shots, Business the Amazon.com Way PDF Author: Rebecca Saunders
Publisher: Capstone
ISBN: 9781841120614
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
Secrets of the world?s most astonishing web business One: Live and Breathe E-Commerce Two: Fill the Place with Entrepreneurs Three: Focus Four: Brand the Site Five: Get and Keep Customers by Offering Great Value Six: Develop Unbeatable Logistics Seven: Stay Lean Eight: Practice Technoleverage Nine: Constantly Reinvent the Business Ten: Grow with the Best

Business the AOL Way

Business the AOL Way PDF Author: David Stauffer
Publisher:
ISBN: 9781841120881
Category : Businesspeople
Languages : en
Pages : 0

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Book Description
Big Shots reveals the secrets, deals, schemes and dreams of the world's fiercest business competitors. Each book charts the rise and rise of a particular individual or organisation including: Bill Gates, Richard Branson, Jack Welch and Rupert Murdoch.

Aol.com

Aol.com PDF Author: Kara Swisher
Publisher: Three Rivers Press
ISBN: 9780812931914
Category : Biography & Autobiography
Languages : en
Pages : 404

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Book Description
In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.

Business the Yahoo!

Business the Yahoo! PDF Author: Anthony Vlamis
Publisher: Capstone
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
This title offers readers knowledge and practical guidance on competing and managing in today's Internet-based economy through the vision, expertise, and strategic style of the founders of Yahoo!

Business the Sony Way

Business the Sony Way PDF Author: Shu Shin Luh
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
Sony's name is synonymous with excellent quality and revolutionary innovation, yet little is known about the corporation itself. This book explores how the company is able to stay ahead of the competition by expanding into areas outside its boundaries of successes, such as banking, movie and music making, and real estate.

Globalization and Media

Globalization and Media PDF Author: Jack Lule
Publisher: Rowman & Littlefield
ISBN: 0742568369
Category : Political Science
Languages : en
Pages : 189

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Book Description
The global village, however, is not the blissful utopia that McLuhan predicted.