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Author: Lee, Ook
Publisher: IGI Global
ISBN: 1930708890
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Author: Lee, Ook
Publisher: IGI Global
ISBN: 1930708890
Category : Business & Economics
Languages : en
Pages : 269
Get Book Here
Book Description
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Author: Brian Kahin
Publisher: MIT Press
ISBN: 9780262611596
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
New models for distributing, sharing, linking, and marketing information are appearing.
Author: Kevin Nalty
Publisher: John Wiley & Sons
ISBN: 0470877618
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
Author: Emily Liebert
Publisher: Simon and Schuster
ISBN: 1626367736
Category : Self-Help
Languages : en
Pages : 260
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Book Description
Once upon a time there was an online social network called Facebook, and it brought together people from all over the globe, helping them to reignite romances, launch careers, and even find organ donors. Facebook Fairytales brings to light inspirational "happy endings" stemming from the increasingly popular social-networking site. Author Emily Liebert crafts captivating narratives of real-life stories from interviews with Facebook users who have used the site's many applications to find biological parents, relay messages to loved ones during the Mumbai terrorist attacks, donate money to Chinese orphanages, and try to hunt down a hit-and-run criminal. Readers will relate to these tales and, simultaneously, be charmed by the little spark of magic that sets them apart from your everyday success stories. Liebert also interviews and shares the story of Chris Hughes, Facebook cofounder who worked on the Obama new-media campaign, revolutionizing the use of social-networking sites as a political tool. Complete with an introductory interview with Facebook founder and CEO, Mark Zuckerberg, Facebook Fairytales is a collection of tales that will inspire you to seek out your "happily ever after" on the world's most popular social-networking site—and maybe find Prince Charming along the way.
Author: Jason Wolf
Publisher: McGraw-Hill Companies
ISBN:
Category : Broadband communication systems
Languages : en
Pages : 232
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Book Description
Offering Internet connectivity up to 100 times faster than conventional modems, broadband is a breakthrough technology that promises to revolutionize the way we work, play, and communicate. With broadband, the Internet is no longer a linear, text-based medium, but a fully interactive, "always-on" supermedium comprising telecommunications, television, radio, even household appliances.
Author: Larry D. Kelly
Publisher: Routledge
ISBN: 1317477626
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author: Brian Sheehan
Publisher: Bloomsbury Publishing
ISBN: 1350034452
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Author: Larry D. Kelley
Publisher: Taylor & Francis
ISBN: 1000814602
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Author: Cheng F. Lee
Publisher: World Scientific
ISBN: 9812386696
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
"[These volumes are] and annual publication desinged to dissemiante developoments in the quantitative analysis of finance and accounting"-back cover of volume 1.
Author: Gottfried Vossen
Publisher: Springer
ISBN: 331960161X
Category : Computers
Languages : en
Pages : 300
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Book Description
This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one. Indeed many college graduates today were not even born when the Web first emerged. It is therefore an opportune time to view the Web as having reached the point of graduation. The Web has led to new ways in which businesses connect and operate, and how individuals communicate and socialize; related technologies include cloud computing, social commerce, crowd sourcing, and the Internet of Things, to name but a few. These developments, including their technological foundations and business impacts, are at the heart of the book. It contextualizes these topics by providing a brief history of the World Wide Web, both in terms of the technological evolution and its resultant business impacts. The book was written for a broad audience, including technology managers and students in higher education. It is also intended as a guide for people who grew up with a background in business administration or engineering or a related area but who, in the course of their career paths, have reached a point where IT-related decisions have become their daily business, e.g., in digital transformation. The book describes the most important Web technologies and related business applications, and especially focuses on the business implications of these technologies. As such, it offers a solid technology- and business-focused view on the impact of the Web, and balances rules and approaches for strategy development and decision making with a certain technical understanding of what goes on “behind the scenes.”
