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Author: Helena Alves
Publisher: Springer Science & Business Media
ISBN: 9400758782
Category : Social Science
Languages : en
Pages : 267
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Book Description
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
Author: Helena Alves
Publisher: Springer Science & Business Media
ISBN: 9400758782
Category : Social Science
Languages : en
Pages : 267
Get Book Here
Book Description
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
Author: M. Mercedes Galan-Ladero
Publisher: Springer Nature
ISBN: 3030832864
Category : Social Science
Languages : en
Pages : 424
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Book Description
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author: Enrique Carlos Bianchi
Publisher: Springer Nature
ISBN: 3031307429
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.
Author: Ana María Campón-Cerro
Publisher: Springer
ISBN: 3319916920
Category : Social Science
Languages : en
Pages : 369
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Book Description
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Author: María Isabel Sánchez-Hernández
Publisher: Springer Nature
ISBN: 3030757145
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
“The fourth sector” consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines successful experiences around the world in entrepreneurship in the fourth sector in recent times. The chapters also reveal the pivotal role of the public sector collaboration with private entities in solving the problems of humanity.
Author: Adam Jabłoński
Publisher: MDPI
ISBN: 3038975605
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
This book is a printed edition of the Special Issue "Sustainable Business Models" that was published in Sustainability
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Muzaffer Uysal
Publisher: Springer Nature
ISBN: 3031315138
Category : Social Science
Languages : en
Pages : 590
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Book Description
The second volume of this handbook develops on and extends the discussion in the successful first volume, published in 2012. This is a timely addition to the literature, drawing on the momentum that quality of life (QOL) research in tourism has gained in the 21st century and on the boom in the tourism industry itself. It focuses on four areas of growth in QOL research in the recent past: (1) travelers/tourists, (2) host communities, (3) service providers, and (4) the role of technology. The handbook helps management of tourism firms and policy makers develop specific policies and programs to ensure the most positive impact of tourism on tourists, host communities, and service providers. The comprehensive coverage of topics in this handbook makes it a state-of-the-art reference. Academics interested in QOL research in travel and tourism, tourism practitioners interested in applying the science of QOL in the tourism industry, as well as policy makers involved in regulating the industry will view the handbook as indispensable source of recent research.
Author: David Hagenbuch
Publisher: Aldersgate Press
ISBN: 9781600393082
Category : Christian ethics
Languages : en
Pages : 194
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Book Description
Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.
Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
