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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Sam Bleakley
Publisher: Alison Hodge Publishers
ISBN: 9780906720806
Category : Sports & Recreation
Languages : en
Pages : 196
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Book Description
Professional longboarder Sam Bleakley details a decade of extreme global surf travel.
Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
ISBN: 9780877796329
Category : Reference
Languages : en
Pages : 356
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Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
Author: Andrews
Publisher: Tata McGraw-Hill Education
ISBN: 9780070655720
Category : Hotel housekeeping
Languages : en
Pages : 0
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Book Description
Author: William R. Tiffany
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 456
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Book Description
Author: Ronald Porambo
Publisher: Melville House Publishing
ISBN: 9781933633213
Category : African Americans
Languages : en
Pages : 0
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Book Description
The definitive account of the buildup, chaos, and aftermath of one of the worst urban riots in US history: the 1967 Newark riots. Being re-issued on the fortieth anniversary of the devastating event, No Cause For Indictment is a must-read to understand issues still facing urban America: poverty, political corruption, and racism. Forty years ago, Newark's oppressed black majority erupted in revolt and were ruthlessly put down by the police and National Guard units. When other reporters were too afraid, Ronald Porambo walked the streets of Newark and took four years to research and write the whole story. Its publication resulted in two attempts on his life. This edition includes an introduction from the editor of the original manuscript about the tumult surrounding the book's publication, and an afterword interviewing the author about the struggles he faced after publication.
Author:
Publisher: Omair Nazir
ISBN:
Category :
Languages : en
Pages : 18
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Book Description
Author: Sam Campbell
Publisher:
ISBN:
Category : Animals
Languages : en
Pages : 258
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Book Description
Life at the Campbells' summer cabin is peaceful and tranquil -- well, some of the time. Enter two rambunctious porcupines named Salt and Pepper. Share the joys, adventures, and hilarious mischief these little pincushions, and other forest friends, create at the author's island home.
Author: Shard Designs
Publisher:
ISBN: 9781092864688
Category :
Languages : en
Pages : 102
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Book Description
Homework Book Notepad Notebook Composition and Journal DiaryPaperback notebook 6.0" x 9.0" with approx. 100 pages of college ruled lines. Great to have with you when you need to make those little notes at short notice. Would make a perfect Christmas or birthday gift for a friend or a family member.
