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Author: Doug McKenzie-Mohr
Publisher: New Society Publishers
ISBN: 1550924621
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Author: Doug McKenzie-Mohr
Publisher: New Society Publishers
ISBN: 1550924621
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Author: Nya Van Leuvan
Publisher: New Society Publishers
ISBN: 1771423374
Category : Political Science
Languages : en
Pages : 560
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Book Description
Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasion). To create a sustainable future and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water (and money) using simple signage to energy suppliers that boost participation in renewable energy programs through mere enrollment-form tweaks, it’s clear that shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A-to-Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience’s personal and social motivators Breaking bad habits and building positive ones Capturing your audience’s attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. “Completely fascinating—we’ve learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights—the rest of us better do so too!” —Bill McKibben, author of The End of Nature
Author: Yolande Strengers
Publisher: Routledge
ISBN: 1317810791
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
In an era of dramatic environmental change, social change is desperately needed to curb burgeoning consumption. Many calls to action have focused on individual behaviour or technological innovation, with relative silence from the social sciences on other modes and methods of intervening in social life. This book shows how we can go beyond behaviour change in the pursuit of sustainability. Inspired by the ‘practice turn’ in consumption studies, this interdisciplinary book looks through the lens of social practice theory to explore important and timely questions about how to intervene in social life. It discusses a range of applied sustainability topics including energy consumption, housing provision, water demand, transport, climate change, curbside recycling and smart grids, seeking to redefine what intervention is, how it happens, and who or what can intervene to address the growing list of environmental calamities facing contemporary societies. These issues are explored through a range of specific case studies from Australia, the UK and the US, providing theoretical insights that are of international relevance. The book will be of interest to researchers and students in the fields of sociology, consumption studies, environmental studies, geography, and science and technology studies, as well as policy makers and practitioners seeking to intervene in social life for sustainability.
Author: Wokje Abrahamse
Publisher: Academic Press
ISBN: 012811360X
Category : Psychology
Languages : en
Pages : 188
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Book Description
Encouraging Pro-Environmental Behavior: What Works, What Doesn't, and Why examines the main drivers of human behavior related to environmental sustainability and how we can encourage environmental behavior change in humans. The book explores the underlying barriers and enablers of environmental behavior and outlines key theoretical advances from psychology to improve understanding. It then uses theory-based research in the development of behavior change interventions to critically evaluate empirical evidence on the effectiveness of those interventions. This book will help inform and improve the success of behavior change initiatives to mitigate climate change. - Explores what influences behavior: who conserves and why - Includes both theory and practice - Focuses on water and energy use, food choice and travel behavior - Identifies impacts of incentives and interventions
Author: Kristina Niedderer
Publisher: Routledge
ISBN: 1317152522
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.
Author: Parul Rishi
Publisher: Springer Nature
ISBN: 9811685193
Category : Science
Languages : en
Pages : 231
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Book Description
This book addresses climate change and sustainability management from a transdisciplinary perspective which encompasses within itself how different humanistic disciplines can culminate with each other to move ahead with the agenda. Issues of adapting to climate change and sustainability management have been gaining global prominence over the past few decades. There have also been volumes of literature that highlight the technical dimensions of climate change and sustainability across regions and cultures. However, they have had limited strength to bring direct and desirable impact in promoting pro-climate action and sustainability behaviour. The major reason for this is limited inclusion of pluralistic perspectives into human cognition and affect, and resultant limited public acceptability. Although behavioural science as a discipline has taken a front seat in promoting behavioural transformation, the book argues that other humanistic fields of understanding like education, art, literature, philosophy, political science, sociology, economics, etc., have to be integrated in order to present a holistic standpoint to sustainability literature.
Author: Oliver Payne
Publisher: Routledge
ISBN: 1136328572
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change by uncovering our hidden quirks, judgmental biases, and apparent irrationalities. The only change you'll need to make is how you ask. Businesses, larger or small, will soon have to cut costs and cut carbon, irrespective of the products they sell, or the services they perform. National government has structural policy and legislative needs, and local government has implementation and documentation needs. Indeed, the new UK government coalition’s approach to transport is simply ‘cut costs and cut carbon’. Set against this there is an increasing sense that popular culture and popular science are congregating around a desire to understand who we are and how we behave. The recent rise of behavioural economics is a testament to this as well as the relevance of environmental psychology. Allied to this is a sense that big business is forging ahead with plans to account for and mitigate carbon emissions without the marketing and communications departments being able to help or communicate this effectively either through their own efforts or those of their communication agencies. The ‘19 Different Ways to Ask for Change’ offer a solution to all these needs by pulling them together and showing that changing how we ask is near-costless, but its effects could be near-priceless. This book shows that simplification isn’t always the solution, an action can be the most successful question, and a default answer can be the most important. It explores why short-term memory tasks change our behaviour, how singing roads regulate speed, and that commitment gaps change outcomes; how our worry-profile is the same as an Argentinean farmer's, why knowledge of what kills you is irrelevant but asking about behaviour that kills is deadly, and what a chimpanzee’s tea-party tells us about the effect of ownership on decision-making. This timely book will be of great value to scholars and practitioners whose work relates to reducing carbon emissions with a particular emphasis on environmental psychology, behavioural economics, project design, and psychology. It offers practical solutions for policy makers and professionals in marketing and communications departments.
Author: Fiona Spotswood
Publisher: Policy Press
ISBN: 1447317564
Category : Political Science
Languages : en
Pages : 328
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Book Description
A desire to change behavior--getting people to eat better, approach child discipline differently, or even just take the bus--is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
Author: Benjamin Franks
Publisher:
ISBN: 9781138924055
Category : Behavior modification
Languages : en
Pages : 0
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Book Description
This book examines the ethical features of a range of communication strategies and technological, political and economic methods for promoting ecologically responsible practice in the face these crises such as climate change, resource depletion and accelerating extinctions.
Author: Adam Corner
Publisher: Routledge
ISBN: 1351274872
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Behaviour Change for Sustainability is a compilation of 3 bestselling sustainability guides that gathers together, in one place, a variety of effective tools and techniques for encouraging a lasting shift to sustainable behaviours in business and society. Promoting Sustainable Behaviour offers the definitive guide to building a sustainable behaviour campaign that works. By summarising "what really works" and pulling out the most important messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond. Green Jujitsu outlines the smart way to embed sustainability within the culture of any organization, by working with employees' strengths and interests. Gareth Kane points out the hallmarks of unsuccessful approaches to cultural change, which are often confused, unimaginative or confrontational. He puts forward an alternative framework designed to play to people's strengths and interests and genuinely engage them in problem-solving. Gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. How Gamification Can Help Your Business Engage in Sustainability contains all the information businesses and other organizations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies – and the tools to get started.
