Beginner's Guide to Writing Powerful Press Releases PDF Download
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Author: Mickie Kennedy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502812360
Category : Economics
Languages : en
Pages : 0
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Book Description
Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.
Author: Mickie Kennedy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502812360
Category : Economics
Languages : en
Pages : 0
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Book Description
Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.
Author: William Winston
Publisher: Routledge
ISBN: 1317765346
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Author: Charlotte Digregorio
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 170
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Book Description
Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 111805279X
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: David Farland
Publisher: WordFire +ORM
ISBN: 1614751757
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
Discover the secrets to crafting a successful novel in this guide by a master writer & instructor and New York Times–bestselling author. Bestselling author David Farland taught dozens of writers who went on to staggering literary success, including such #1 New York Times Bestsellers as Brandon Mull (Fablehaven), Brandon Sanderson (Wheel of Time), James Dashner (The Maze Runner) and Stephenie Mayer (Twilight). In this book, Dave teaches how to analyze an audience and outline a novel to appeal to a wide readership. The secrets found in his unconventional approach will help you understand why so many of his authors went on to prominence. Hailed as “the wizard of storytelling,” Dave was an award-winning, international best-selling author with more than fifty novels in print, and a tireless mentor and instructor of new writers. His book Million Dollar Outlines is a seminal work teaching authors how to create a blueprint for a novel that can lead to bestseller success.
Author: BARUN ROY
Publisher: V&S Publishers
ISBN: 9350572192
Category : Literary Collections
Languages : en
Pages : 217
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Book Description
Most books on journalism today are either too complex to comprehend or too superficial. Barun Roy has really done a remarkably good job to fill a long-felt vacuum. This guide introduces basic tools of the applied journalism in simple language. It provides step-by-step instructions to develop skills in the field. Any person interested in journalism, mass communication and in public relations will find this book very interesting, informative and useful. It could even motivate you to contribute articles and features to newspapers and magazines as a freelance writer. Some salient features of the book: *What is journalism? *News Gathering. *News Lead. *Putting the Story together. *Writing in Newspaper Style. *Colourful News Feature. *Headline Story. *Journalism as a Career. #v&spublishers
Author: Marina Oliver
Publisher: How to Books
ISBN: 9781845280918
Category : Authors and publishers
Languages : en
Pages : 0
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Book Description
'Everyone has a book in them' is a phrase we have all heard. It may be true, but it's the getting it out that matters. This book is designed to help you put your novel on the page in the way that will give you the best chance of selling it to a publisher. It's not easy. It can be hard work and often disappointing, and luck plays a critical part, but it is possible. With persistence, knowledge of the world of publishing and belief in yourself, you can succeed. The rewards - seeing your book on public display or in the hands of a reader - and the delight in achievement, make all the effort worthwhile. This book will show you the practical steps to be taken in order to reap those rewards. It deals specifically with: getting started; finding the right story; setting the scene; creating the right characters; working with other writers; submitting work; and getting to grips with the publishing process. CONTENTS: 1. Taking those first vital steps 2. Finding the right story 3. Creating the right characters 4. Getting ready to start 5. Looks and language 6. Setting the scene 7. The overall view 8. Submitting your work 9. Working with other writers 10. Being published
Author: Kehinde Adesina
Publisher: Lulu.com
ISBN: 1909787124
Category :
Languages : en
Pages : 114
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Book Description
Author: Nathan Bransford
Publisher: Nathan Bransford
ISBN: 173414940X
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
Author: Sarah Niblock
Publisher: Simon and Schuster
ISBN: 178074160X
Category : Language Arts & Disciplines
Languages : en
Pages : 172
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Book Description
Does the digital age spell the end of journalism as we know it? Journalism today is moving faster than ever before. With web 2.0, blogging, huge media conglomerates, 24-hour news-networks, and tight legal frameworks, this introduction investigates the role of journalism in the digital age. With priorities shifting, do journalists still strive for truth or are they solely concerned with "infotainment" – driven by sales and ratings? This captivating guide explains the history of journalism, its everyday workings, and the ethical dilemmas that modern journalists face.
