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Author: Louis Perron
Publisher: Radius Book Group
ISBN: 1635768470
Category : Political Science
Languages : en
Pages : 178
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Book Description
Incumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the US’s Barack Obama, Ukraine’s Volodymyr Zelensky, and France’s Emmanuel Macron, among many other candidates, political strategist Louis Perron, PhD, describes tactics to assess the strength of the incumbent, the quality of the challenger, and how to control and win a campaign. Readers interested in running for office or in assisting a political campaign will learn how to build a top-notch team, define your target audience, increase your media presence, develop your message, advertise effectively, deliver great speeches, and prepare to win debates. For relatively new challengers, Perron demonstrates how lack of experience has become less important and how these weaknesses can be neutralized. When campaigns turn ugly and play dirty, he instructs candidates how to combat against character attacks and how they can make a comeback if they lose the election. With over a decade of experience orchestrating political campaigns around the globe, Perron’s Beat the Incumbent is the essential step-by-step guide for any level of political office to challenge an incumbent and, once victory is claimed, how you can avoid the same traps to effect change and win reelection.
Author: Louis Perron
Publisher: Radius Book Group
ISBN: 1635768470
Category : Political Science
Languages : en
Pages : 178
Get Book
Book Description
Incumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the US’s Barack Obama, Ukraine’s Volodymyr Zelensky, and France’s Emmanuel Macron, among many other candidates, political strategist Louis Perron, PhD, describes tactics to assess the strength of the incumbent, the quality of the challenger, and how to control and win a campaign. Readers interested in running for office or in assisting a political campaign will learn how to build a top-notch team, define your target audience, increase your media presence, develop your message, advertise effectively, deliver great speeches, and prepare to win debates. For relatively new challengers, Perron demonstrates how lack of experience has become less important and how these weaknesses can be neutralized. When campaigns turn ugly and play dirty, he instructs candidates how to combat against character attacks and how they can make a comeback if they lose the election. With over a decade of experience orchestrating political campaigns around the globe, Perron’s Beat the Incumbent is the essential step-by-step guide for any level of political office to challenge an incumbent and, once victory is claimed, how you can avoid the same traps to effect change and win reelection.
Author: Stephen K. Medvic
Publisher: Routledge
ISBN: 1000479161
Category : Political Science
Languages : en
Pages : 340
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Book Description
Stephen K. Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy: the processes that constitute campaigns and elections, and the players who are involved. In addition to balanced coverage of process and actors, it gives equal billing to both campaigns and elections and covers contests for legislative and executive positions at the national, state, and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro-level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big-picture assessment of campaign ethics and implications of the "permanent campaign." New to the Fourth Edition: • Fully updated through the 2020 elections, looking ahead to the 2022 midterms • Covers the impact of the COVID-19 pandemic on the 2020 election as well as the January 6, 2021, insurrection at the US Capitol • Adds new sections in Chapter 3 on election integrity and the assessment of election administration • Reviews recent Supreme Court cases on gerrymandering and faithless electors • Expands coverage of social media as a source of news, of the increasingly partisan nature of the media, and of the role of media fact-checking in campaigns and elections • Reorganizes the chapters on the various actors so that the chapter on candidates leads directly to the chapter on campaigns • Fully updates the resources listed at the end of each chapter
Author: Allen D. Hertzke
Publisher: Routledge
ISBN: 1315487918
Category : Political Science
Languages : en
Pages : 340
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Book Description
First Published in 1993. This volume is based upon an April 1990 Carl Albert Center conference commemorating the bicentennial of the United States Congress and the centennial of the University of Oklahoma. The conference was entitled, Back to the Future: the United States Congress in the Twenty-first Century. Its focus was on the nature of change in Congress and on the likely direction of congressional change as the new century approaches.
Author: Mark Halperin
Publisher: Simon and Schuster
ISBN: 1682451283
Category : Political Science
Languages : en
Pages : 272
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Book Description
"Sacrifices must be made, not just for the party, but for history" MORE THAN 100 MILLION ANXIOUS AMERICANS WANT TO KNOW: HOW CAN DONALD TRUMP BE BEATEN IN 2020 AND EVICTED FROM THE WHITE HOUSE? Mark Halperin interviewed the nation’s most experienced political strategists to discover what they think the Democratic nominee needs to do to win the 270 electoral votes required for victory. Drawing on first-hand experience, tactical savvy, and war stories from presidential campaigns past, America’s top operatives explain how to meet the daunting challenge of defeating President Trump. They provide expert advice on bracing for psychological battle, understanding Trump’s voters, picking a running mate, mastering the debates, and dodging black swans—time-tested and creative ideas that reveal the secrets every presidential hopeful wants to know, with specific insights on tackling the volatile, unpredictable force of nature that is Donald Trump. While endlessly controversial, the 45th president remains one of the most formidable political campaigners in modern history, with a staggering financial advantage and powerful allies. Only four elected incumbent American presidents have lost reelection bids since 1900. Few of the strategists think beating Trump will be easy. But none believe it is impossible. Their best ideas, gleaned from years of experience at the highest levels of American politics, are all presented in this compelling and fast-paced book. HOW TO BEAT TRUMP will give voters tools to evaluate which candidates are best positioned to defeat the incumbent. More than seventy-five strategists were interviewed for HOW TO BEAT TRUMP, including Jill Alper, David Axelrod, Donna Brazile, James Carville, Tad Devine, Karen Dunn, Adrienne Elrod, Jennifer Granholm, Ben LaBolt, Jeff Link, Jim Margolis, Mike McCurry, Mark Mellman, Amanda Renteria, John Sasso, Kathleen Sebelius, Bob Shrum, Ginny Terzano, and David Wilhelm.
Author: Ben J. Wattenberg
Publisher: Simon and Schuster
ISBN: 002933795X
Category : Political parties
Languages : en
Pages : 442
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Book Description
ricans most--"The Social Issue"--crime, welfare, race, discipline, and more. Wattenberg caps his lively analysis with strategy lessons for Democrats, Republicans, and potential third (or even fourth) party candidates. 50 charts & graphs.
Author: United States. Congress. House. Committee on House Administration. Subcommittee on Elections
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 236
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Book Description
Author: Andrew Sobel
Publisher: Simon and Schuster
ISBN: 0743215095
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for -- the first in-depth, client-tested guide to developing lasting business relationships. What separates extraordinary professionals from ordinary ones? Why are some professionals always drawn into their clients' inner circle of advisers, while others are employed on a one-shot basis and treated like vendors? Based on groundbreaking research, Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Drawing on insights from extensive interviews with both leading CEOs and today's most prominent client advisers, Jagdish Sheth and Andrew Sobel debunk the conventional wisdom about professional success -- "find a specialty, do good work" -- as hopelessly inadequate in a world where clients have unlimited access to information and expertise. The authors replace these tired conventions with an innovative blueprint, supported by over one hundred case studies and examples drawn from consulting, financial services, law, technology, and other fields, for how you can evolve from an expert for hire -- a commodity -- to an extraordinary adviser. Riveting portraits of both exceptional contemporary professionals and legendary advisers such as Aristotle, Thomas More, Niccolò Machiavelli, and J. P. Morgan reveal how great client relationships are achieved in practice. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis -- big-picture thinking -- that is so highly valued by clients. Acclaimed by leading management thinkers, Clients for Life clearly illustrates the most important attributes and strategies of extraordinary client advisers and shows how you can use them to enrich your own relationships. It provides sophisticated professionals with the tools and insights they need to reap the rewards of lifetime client loyalty.
Author: Thomas Byrne Edsall
Publisher: W. W. Norton & Company
ISBN: 9780393302509
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
This book attempts to describe a major shift in the balance of power on the United States over the past decade, and to describe the consequences of that shift in the formulation of economic policy.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 124
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Book Description
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author: Arianna Huffington
Publisher: Knopf
ISBN: 0307270203
Category : Political Science
Languages : en
Pages : 400
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Book Description
With her trademark passion, intelligence, and devastating wit, Huffington Post editor in chief Arianna Huffington tackles the issues that are crucial to this year’s presidential election and, even more so, to the fate of the country. Huffington makes the case that America has been hijacked from within by a radical element—the “lunatic fringe” of the Right that has taken over the Republican Party. Despite holding views at odds with the majority of Americans, these zealots have given us an endless war in Iraq, a sputtering economy, a health care system on life support, a war on science and reason, and an immoral embrace of torture. But they haven’t done it on their own: they have been enabled by a compliant media that act as if there is no such thing as truth and are more interested in cozying up to those in power than in holding them accountable, and by feckless Democrats who have allowed themselves to be intimidated into backing down again and again. Both a withering indictment and a hopeful call to arms, Right Is Wrong is an explosive, boldly incisive work that will help set the national agenda.
