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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 344
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 344
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1048
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Book Description
Author: Susan A. Moore
Publisher:
ISBN:
Category :
Languages : en
Pages : 42
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Book Description
Author: Emerson O. Henke
Publisher:
ISBN:
Category : Business education
Languages : en
Pages : 132
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Book Description
Author: Justin Gooderl Longenecker
Publisher:
ISBN:
Category : Balance of payments
Languages : en
Pages : 40
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Book Description
Author: Baylor University
Publisher:
ISBN:
Category :
Languages : en
Pages : 54
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Book Description
Author: Robert O. Bauer
Publisher:
ISBN:
Category : Business education
Languages : en
Pages : 96
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Book Description
Author: C. Keith Harrison
Publisher: CRC Press
ISBN: 1498761275
Category : Computers
Languages : en
Pages : 260
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Book Description
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author: David Cancel
Publisher: John Wiley & Sons
ISBN: 1119541832
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
Author: Justin Longenecker
Publisher: Cengage Learning
ISBN: 9780324569728
Category : Business & Economics
Languages : en
Pages : 768
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Book Description
Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as Small Business School video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
