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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Perlita Harris
Publisher: British Association for Adoption & Fostering(BAAF)
ISBN: 9781903699775
Category : Adopted children
Languages : en
Pages : 394
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Book Description
A substantial anthology giving voice to the experience of transracial adoption in the UK through poetry, art, autobiography, memoir and oral testimony from over 50 adoptees.
Author: Mackenzi Lee
Publisher: Abrams
ISBN: 1683352335
Category : History
Languages : en
Pages : 357
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Book Description
“You’ll meet suffragettes who did jujitsu, women warriors who wore lipstick into battle and queens who put women in their rightful places—positions of power.” —Ms. Based on Mackenzi Lee’s popular weekly Twitter series of the same name, Bygone Badass Broads features fifty-two remarkable and forgotten trailblazing women from all over the world. With tales of heroism and cunning, in-depth bios and witty storytelling, Bygone Badass Broads gives new life to these historic female pioneers. Starting in the fifth century BC and continuing to the present, the book takes a closer look at bold and inspiring women who dared to step outside the traditional gender roles of their time. Coupled with riveting illustrations and Lee’s humorous and conversational storytelling style, this book is an outright celebration of the badass women who paved the way for the rest of us. “The author of the first novel, warriors and rulers, scientists and war heroes. History abounds with tales of trailblazing women long forgotten—especially those who were nonwhite, non-Western, or not straight. Take a look at a dozen of the women in Bygone Badass Broads so you can begin to see what you missed in history class.” —The Boston Globe “Shar[es] the stories of fifty-two women in history who changed the game forever—even though you’ve probably never heard of them . . . If you’re looking for some inspiration this , you Women’s History Month just got it—fifty-two times over.” —Bustle “Lee admirably fulfills her stated goal of promoting lesser-known subjects who are awesome, accompanied by brightly colored, full-page artwork.” —School Library Journal
Author: Alan Cumming
Publisher: Random House Books for Young Readers
ISBN: 0399557970
Category : Juvenile Fiction
Languages : en
Pages : 49
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Book Description
Determined to keep their dads safe on their trip to France, two dogs disguise themselves and follow along.
Author: Patricia Polacco
Publisher: Penguin
ISBN: 0399257039
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
After spending the summer with her artist grandmother, Trisha knows she wants to be an artist, too. She's thrilled when her sketches get her into Miss Chew's special art class at the high school. A substitute teacher tells her she's wasting time on art when she should be studying - but fortunately, this is one battle that Miss Chew and Trisha are up for! This true story shows just how important a teacher can be in a child's life - and celebrates the power of art itself.
Author: Vivek Shraya
Publisher: arsenal pulp press
ISBN: 1551526697
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
In this beautiful children’s picture book by Vivek Shraya, author of the acclaimed God Loves Hair, a five-year-old South Asian boy becomes fascinated with his mother’s bindi, the red dot commonly worn by Hindu women to indicate the point at which creation begins, and wishes to have one of his own. Rather than chastise her son, she agrees to it, and teaches him about its cultural significance, allowing the boy to discover the magic of the bindi, which in turn gives him permission to be more fully himself. Beautifully illustrated by Rajni Perera, The Boy & the Bindi is a joyful celebration of gender and cultural difference. Ages 3 to 6. Vivek Shraya is a performer, musician, and filmmaker, and the authors of God Loves Hair and She of the Mountains. This publication meets the EPUB Accessibility requirements and it also meets the Web Content Accessibility Guidelines (WCAG-AA). It is screen-reader friendly and is accessible to persons with disabilities. A book with many images, which is defined with accessible structural markup. This book contains various accessibility features such as alternative text for images, table of contents, page-list, landmark, reading order and semantic structure.
Author: Maureen Fergus
Publisher: Tundra Books
ISBN: 1770498249
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
Santa has a problem. This kid? Harold? Santa doesn't think he's real. He WANTS to believe in Harold--after all, Harold is one of the most magical parts of Christmas. Getting Harold's letters, eating the cookies he leaves out, feeding his carrots to the reindeer... what would Christmas be without that? But Santa's just not sure. Some of his friends are telling him they think Harold's not real. And the Harold that sat on his knee last Christmas looked AWFULLY different. Santa comes up with a plan to find out once and for all if Harold really exists... with hilarious consequences.
Author: Karen Katz
Publisher: Henry Holt and Company (BYR)
ISBN: 1250811155
Category : Juvenile Fiction
Languages : en
Pages : 19
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Book Description
A positive and affirming look at skin color, from an artist's perspective. Seven-year-old Lena is going to paint a picture of herself. She wants to use brown paint for her skin. But when she and her mother take a walk through the neighborhood, Lena learns that brown comes in many different shades. Through the eyes of a little girl who begins to see her familiar world in a new way, this book celebrates the differences and similarities that connect all people. Karen Katz created The Colors of Us for her daughter, Lena, whom she and her husband adopted from Guatemala six years ago.
Author: Natalie Sappleton
Publisher: Emerald Group Publishing
ISBN: 1787543625
Category : Family & Relationships
Languages : en
Pages : 424
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Book Description
While interest in the drivers, consequences, nature and manifestations of voluntary and involuntary childlessness increases, knowledge progress is hampered by poor linkages across disjointed research fields. The book brings together theoretical insights and empirical investigations into the phenomenon, united within a feminist conceptual framework.
Author: Vianna Stibal
Publisher: Hay House, Inc
ISBN: 1781805768
Category : Body, Mind & Spirit
Languages : en
Pages : 204
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Book Description
First developed twenty years ago by Vianna Stibal, ThetaHealing is essentially applied quantum physics. Using a theta brain wave, which until now was believed to be accessible only in deep sleep or yogi-level meditation, the practitioner is able to connect with the energy of All That Is – the energy in everything – to witness healings of the physical body, and to identify and change limiting beliefs. This book is for those who have already started to experience the magic of this energy healing modality, and wish to deepen their understanding of the Seven Planes of Existence – the philosophy behind the creation of ThetaHealing. Vianna presents exciting new information to help you take your skill with this work to the next level, and brings the reader into dimensions that she believes to be the beginnings of life itself, on a journey that leads outward, past the universe, to transform beliefs, showing that with a theta state of mind it is possible to connect to a Divine Energy before it becomes anything in this universe.
