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Author: Arthur Meidan
Publisher:
ISBN: 9780333365847
Category : Bank management
Languages : en
Pages : 244
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Book Description
Author: Arthur Meidan
Publisher:
ISBN: 9780333365847
Category : Bank management
Languages : en
Pages : 244
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Book Description
Author: Derek F. Channon
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author: Helen Gerardou
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: John Ugoani
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Bank marketing as a specialized area in marketing management strategy is customer-oriented and therefore requires the attributes of negotiation, empathy and relationship management. Customer is always the king and often expresses satisfaction in his or her own terms. The process of bank marketing management can be seen as the process of convincing the customer or prospective customer by the bank that he or she will enjoy its services. It also involves building necessary credibility with the proof that others similar to the customer have already enjoyed the products or services. This cannot be overstated because the importance of the banking sector in any economy derives from its role of financial intermediation, provision of efficient payment system and supporting macroeconomic sustainability. Marketing-entering behavior is about pleasant service attitude and delivery. Good marketing-entering behavior is crucial to gauge or pretest the market in a quest to discovering what the customers' or prospective customers' already knew about the bank's products and services. How much they knew and their experiences are foundational to the establishment of a beneficial relationship. This diagnostic pretest-marketing approach also has the advantage of identifying the cognitive or intelligence level at which the customers operate. 131 respondents participated in the study conducted through the exploratory research design and the result showed positive relationship between bank marketing management and bank sustainability. Further study could examine the relationship between bad bank marketing management strategy and bank failures in Nigeria to guide against the negative effect on the economy. Effective relationship management promotes superior quality service, and banks can improve customer service delivery through exposing their employees to emotional intelligence training in terms of empathy, resilience and honesty in bank marketing activities.
Author: Dan Bonner
Publisher: Business Expert Press
ISBN: 1637421125
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Project management processes have been intertwined within every fabric of human evolution including advances in communication, farming, construction, medicine, law, architecture, physics, and economics to name a few. At each evolutionary stage, there was a project manager who was studying the how and why of everything, trying new techniques, and documenting trials, errors and successes until a specific craft was mastered, thrusting progress forward in an upward trajectory that has been carved into human history. There are countless books and articles that focus on the practice of project management. What makes this book different is the focus placed largely on the project management processes for United States (U.S) bankers. This book starts with a look at the historical progression of project management processes but quickly focuses the material on project management processes for bankers, heavily leaning towards project managers in United States (U.S.) banks. The book also looks at the bank regulatory agencies that govern U.S. banks, regulations critical to the U.S banking system, and concludes with an overview of U.S. banking technologies and the management of a U.S. banking customer call center. The book provides a comprehensive perspective on the U.S. banking project management processes, the regulatory agencies that govern and influence those processes, how technology, and more specifically, the development and use of artificial intelligence, will create a shift in the evolutionary trajectory of U.S. banking practices, and how U.S. banking project management practices will be at the core of how quickly and how successfully this evolution unfolds.
Author: R. Eric Reidenbach
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Mary Ann Pezzullo
Publisher:
ISBN: 9780899823171
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
Author: Alan Zimmerman
Publisher: Routledge
ISBN: 1317190076
Category : Business & Economics
Languages : en
Pages : 697
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Book Description
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author: Leo Onyiriuba
Publisher: CreateSpace
ISBN: 9781484803431
Category : Bank marketing
Languages : en
Pages : 412
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Book Description
Some bankers feel they do not have to read any book to do their marketing jobs well. They think that all they need to succeed in marketing are flair, ability to network, personal contacts, and entreaty. Doing so, they simply do things that tend to gratify expediency of the marketing situation in which they find themselves. Of course the foregoing views are erroneous. The factors on which the erroneous views hinge relate to, and could be useful in, only certain personal selling assignments. Otherwise, in executing complex marketing tasks, such factors would hardly be relevant. Of the twenty-two chapters of this book, for instance, such factors gained value in only one and a half chapters (see chapters five and twenty-two). This implies that bank marketing transcends the picture of it portrayed by those bankers. Unfortunately, while the erroneous views persist, there are skills gaps in customer service and managing banking relationships. The irony of this situation is that marketing provides structure for, and nourishes, these important functions. In fact, customer service and relationship management are the major building blocks of bank marketing. In writing this book, the author demonstrate the practical issues, lessons, and solutions with which bankers and customers must contend, with suggestions on how to meet their mutual expectations and needs. Enriched with market researches, empirical data, literature reviews, and theoretical analyses, the book underscores the interdependence of knowledge of theory and practice for the success of marketing in banking. Its target market includes practising bankers, business schools and students. The book is divided into five sections, and covers major aspects of bank marketing as follows: Section I: General principles, goals, and tasks Marketing of financial services - an overview Financial services marketing environment Market analysis, segmentation, and targeting Marketing planning - bases, tasks, and issues Calls, prospecting for accounts, and negotiating transactions Marketing and operations duel Section II: Customer service - orientation, Standard, and measures Customer definition, analysis, and service Enthroning ideals of customer service Service orientation and disposition of employees Operations risks, errors, and frauds Section III: Springboard for bank marketing Relationship management strategies, drives and practices Account management goals and responsibilities Liquidity - staving off treasury crisis Section IV: Markets structure, behaviour, and strategies Retail banking and small businesses Consumer banking sector, behaviour, and analysis Commercial banking sector and middle-tier market Corporate banking sector and strategies Government and public sector Section V: Marketing tools, mix, and strategies Product concepts, development and policy Pricing decisions, strategy, and policy Promotional strategies, practices, and influences Distribution and financial services delivery system "Drives and tasks in bank marketing" is certainly an invaluable text for practitioners and students alike."
Author: Michael R. Czinkota
Publisher: Wiley-Blackwell
ISBN: 9781577181316
Category :
Languages : en
Pages : 209
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Book Description
