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Author: Christo Hall
Publisher: TCKPublishing.com
ISBN: 9781631619892
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Bananas about Marketing is a much needed breath of fresh air in the marketing and small business world. Growing a business can be challenging at the best of times. This book shows you how to attract the right clients and fast track your business to success.
Author: Christo Hall
Publisher: TCKPublishing.com
ISBN: 9781631619892
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Bananas about Marketing is a much needed breath of fresh air in the marketing and small business world. Growing a business can be challenging at the best of times. This book shows you how to attract the right clients and fast track your business to success.
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470853018
Category : Business & Economics
Languages : de
Pages : 288
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Book Description
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Author: Esendugue Gregory Fonsah
Publisher: African Books Collective
ISBN: 9956726540
Category : Social Science
Languages : en
Pages : 264
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Book Description
In most African countries, banana production has been consigned to subsistence production. However, a few countries, especially in Francophone West Africa, have recognised the commercial importance of banana, and have used their special relationship with France to export bananas. This has led to the dualization of the banana sector, with the traditional system existing side by side with a modern sector geared towards export trade. This book is one of the few comprehensive studies that have incorporated both the agronomic and economic aspects of banana production and marketing in Africa. It looks at all facets of banana production, from an historical perspective to the various traditional and modern technologies involved. The marketing aspect covers both the domestic and international trade, with emphasis on the preferential (ACP / DOM Lome Convention) and the open markets of the European Union. The book is a major contribution to understanding the internationalisation of the banana trade and to its ever-increasing investment portfolio, as the backbone of many a developing tropical economy. Although the emphasis is placed on Cameroon, other relevant African, tropical and subtropical banana-producing countries are mentioned where necessary, especially in the export sector where a degree of competition existed. Further, agricultural practices, soils, meteorological and climatological characteristics, pests and diseases, personnel and banana varieties grown, mean that findings in Cameroon are of relevance to other banana-producing countries, especially in Africa. Meanwhile, other African and tropical countries still contemplating entry into banana exports would benefit from the Cameroon experience. The book is of especial relevance to agronomists, entomologists, economists, farm managers, government policy makers, large, medium and small scale banana growers, and students and teachers in universities and schools of agriculture.
Author: Franziska Iseli
Publisher: John Wiley & Sons
ISBN: 0730390322
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Author: Debbie Jenkins
Publisher: Cabal Group Limited
ISBN: 0954568109
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
Author: Marcelo Bucheli
Publisher: NYU Press
ISBN: 0814799345
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
For well over a century, the United Fruit Company (UFCO) has been the most vilified multinational corporation operating in Latin America. Criticism of the UFCO has been widespread, ranging from politicians to consumer activists, and from labor leaders to historians, all portraying it as an overwhelmingly powerful corporation that shaped and often exploited its host countries. In this first history of the UFCO in Colombia, Marcelo Bucheli argues that the UFCO's image as an all-powerful force in determining national politics needs to be reconsidered. Using a previously unexplored source—the internal archives of Colombia's UFCO operation—Bucheli reveals that before 1930, the UFCO worked alongside a business-friendly government that granted it generous concessions and repressed labor unionism. After 1930, however, the country experienced dramatic transformations including growing nationalism, a stronger labor movement, and increasing demands by local elites for higher stakes in the banana export business. In response to these circumstances, the company abandoned production, selling its plantations (and labor conflicts) to local growers, while transforming itself into a marketing company. The shift was endorsed by the company's shareholders and financial analysts, who preferred lower profits with lower risks, and came at a time in which the demand for bananas was decreasing in America. Importantly, Bucheli shows that the effect of foreign direct investment was not unidirectional. Instead, the agency of local actors affected corporate strategy, just as the UFCO also transformed local politics and society.
Author: Dan Koeppel
Publisher: Penguin
ISBN: 9781594630385
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
"Award-winning journalist Dan Koeppel navigates across the planet and throughout history, telling the cultural and scientific story of the world's most ubiquitous fruit"--Page 4 of cover.
Author: Hugh Milton Bundy
Publisher:
ISBN:
Category :
Languages : en
Pages : 182
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Book Description
Author: Peter Chapman
Publisher: Canongate Books
ISBN: 1838859764
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate power at any cost.
Author:
Publisher: IITA
ISBN: 9781312351
Category :
Languages : en
Pages : 56
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Book Description
