Awareness Campaigns Are Stupid PDF Download
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Author: Kim Walsh-Phillips
Publisher: I&k Publishing
ISBN: 9780615641744
Category :
Languages : en
Pages : 120
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Book Description
Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers.Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn:* How to uncover the right messaging and marketing channels to attract the best customers for your business* The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever* How to ensure you NEVER waste another marketing dollar ever again* The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion
Author: Kim Walsh-Phillips
Publisher: I&k Publishing
ISBN: 9780615641744
Category :
Languages : en
Pages : 120
Get Book Here
Book Description
Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers.Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn:* How to uncover the right messaging and marketing channels to attract the best customers for your business* The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever* How to ensure you NEVER waste another marketing dollar ever again* The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion
Author: Allen Berger
Publisher: Simon and Schuster
ISBN: 1592857884
Category : Self-Help
Languages : en
Pages : 136
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Book Description
In addition to staying connected to our support systems and avoiding opportunities to use during the coronavirus pandemic, we can also keep confronting and conquering the self-destructive things we think and do that undercut our health and sanity. Concise advice on hunting down the personal culprits that sabotage sobriety and personal happiness. To grow in recovery, we must grow up emotionally. This means getting honest with ourselves and facing up to the self-defeating thoughts and actions that put our sobriety at risk. Although there are as many ways to mess up recovery as there are alcoholics and addicts, some general themes exist, which include: confusing self-concern with selfishness; not making amends; using the program to try to become perfect; not getting help for relationship troubles; and believing that life should be easy. In simple, down-to-earth language, Allen Berger explores the twelve most commonly confronted beliefs and attitudes that can sabotage recovery. He then provides tools for working through these problems in daily life. This useful guide offers fresh perspectives on how the process of change begins with basic self-awareness and a commitment to working a daily program.
Author: Jonathan Cable
Publisher: Rowman & Littlefield
ISBN: 1783488522
Category : Social Science
Languages : en
Pages : 211
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Book Description
The attention paid to protest groups and social movements has rarely been higher, be it the Occupy movement, austerity protests, or student demonstrations. These formations are under continual scrutiny by academics, the press and politicians who are all attempting to interpret and understand protest groups, their tactics, demands, and their wider influence on society. Protest Campaigns, Media and Political Opportunities takes an in-depth look at three different protest groups including a community campaign, environmental direct action activists, and a mass demonstration. It offers a broad perspective of each group through a comprehensive combination of insider stories from activists, the authors own involvement with one group, newspaper coverage, each group’s social media, websites and leaflets, and government documents. This wealth of material is pieced together to provide compelling narratives for each group’s campaign, from the inception of their protest messages and actions, through media coverage, and into political discourse. This book provides a vibrant contribution to debates around the communication and protest tactics employed by protest groups and the significance news media has on advancing their campaigns.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 161308322X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales
Author: David McRaney
Publisher: Penguin
ISBN: 1101621788
Category : Self-Help
Languages : en
Pages : 227
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Book Description
The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.
Author: Ira Winkler
Publisher: John Wiley & Sons
ISBN: 1119621984
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Stopping Losses from Accidental and Malicious Actions Around the world, users cost organizations billions of dollars due to simple errors and malicious actions. They believe that there is some deficiency in the users. In response, organizations believe that they have to improve their awareness efforts and making more secure users. This is like saying that coalmines should get healthier canaries. The reality is that it takes a multilayered approach that acknowledges that users will inevitably make mistakes or have malicious intent, and the failure is in not planning for that. It takes a holistic approach to assessing risk combined with technical defenses and countermeasures layered with a security culture and continuous improvement. Only with this kind of defense in depth can organizations hope to prevent the worst of the cybersecurity breaches and other user-initiated losses. Using lessons from tested and proven disciplines like military kill-chain analysis, counterterrorism analysis, industrial safety programs, and more, Ira Winkler and Dr. Tracy Celaya's You CAN Stop Stupid provides a methodology to analyze potential losses and determine appropriate countermeasures to implement. Minimize business losses associated with user failings Proactively plan to prevent and mitigate data breaches Optimize your security spending Cost justify your security and loss reduction efforts Improve your organization’s culture Business technology and security professionals will benefit from the information provided by these two well-known and influential cybersecurity speakers and experts.
Author: Laurence Gonzales
Publisher: W. W. Norton & Company
ISBN: 0393069656
Category : Science
Languages : en
Pages : 288
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Book Description
“Well-written and fascinating . . . this is the kind of book you want everyone to read.”—Cleveland Plain Dealer “Curiosity, awareness, attention,” Laurence Gonzales writes. “Those are the tools of our everyday survival. . . . We all must be scientists at heart or be victims of forces that we don’t understand.” In this fascinating account, Gonzales turns his talent for gripping narrative, knowledge of the way our minds and bodies work, and bottomless curiosity about the world to the topic of how we can best use the blessings of evolution to overcome the hazards of everyday life. Everyday Survival will teach you to make the right choices for our complex, dangerous, and quickly changing world—whether you are climbing a mountain or the corporate ladder.
Author: Anthony De Mello
Publisher: Zondervan
ISBN: 0006275192
Category : Body, Mind & Spirit
Languages : en
Pages : 196
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Book Description
De Mello's spiritual classic remains at the top of the Fount bestsellers more than five years after its original publication.
Author: Chris Rose
Publisher: Taylor & Francis
ISBN: 1136530827
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Author: Tekena Ikoko
Publisher: AuthorHouse
ISBN: 1467895822
Category : Family & Relationships
Languages : en
Pages : 122
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Book Description
Hi, can we be friends? How have you handled this common question so far? Friendship is a journey. Strangers of yesterday can become best of friends tomorrow. However, after these strangers become casual friends, they may migrate into closer friendships. This journey for some cumulates into cordial business relationships, others into bubbling love and romance, but sadly, most of them end up in shock and regret. I didn't know that she was that kind of person, the guys would often say. He was only looking for sex, the ladies would often conclude. How do we choose friends, especially those of the opposite sex? How can we maintain godly relationships, avoid heart breaks and handle platonic friendships? Many promising relationships are destroyed for lack of intelligent foresight, misplaced ideology about male/female sexuality, and abuse of human intimacy. Hi, Can we be friends? peels out layer by layer the complex process of defining the reason why a particular guy or girl comes into your life. It empowers you to harvest the potentials of relationships while putting your excesses in check. This book provides practical answers to a growing nagging nightmare of how to stand for purity amidst a sex-hyped generation. It's practical, friendly and dynamic approach makes it a must-read for all.
