Author: Enayetullah Khan
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages :

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Author: Crispin C. Maslog
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages :

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Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 188

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Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 258

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Author:
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 530

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Author: Hong Cheng
Publisher: Copenhagen Business School Press DK
ISBN: 9788763002271
Category : Advertising
Languages : en
Pages : 324

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Book Description
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Author: Philip M. Seib
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 472

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Author:
Publisher:
ISBN:
Category : Thailand
Languages : en
Pages : 358

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Author: Crispin C. Maslog
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 508

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96

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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.