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Author: Cameron M. Weber
Publisher: Taylor & Francis
ISBN: 100093425X
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
This monograph is an innovative examination of the political economy of music. It integrates original economic theories and empirical research to shed light on the economic and social forces shaping music and society today. Interactive relationships, such as the importance of entrepreneurship, serendipity and authenticity, will be explored in artist subjective determinations of success. In particular, this book deeply explores the mental health of musicians and "creative destruction" during the covid era, copyrights in music markets and an evaluation of the importance of entrepreneurship and brand marketing in the life of musical artists. The monograph contributes empirical research to underexplored areas in the cultural economics of music, such as the proposed musical production function by Samuel Cameron (Routledge 2015) and the concept of distinction in cultural production by Pierre Bourdieu (Routledge 1984, 2010) as uniquely applied with examples from the covid era. Readers will benefit from this easy-to-understand interdisciplinary exploration of the music industry with a focus on the United States and the political economy of music during the covid era. Most cultural economics is focused on Europe and Asia, so this emphasis on the United States will be of interest. This book will be a beneficial reference work for researchers and will find an audience among music professionals and artists. Academics and non-academics, experts and novices interested in music and political economy will also find value in Artists and Markets in Music.
Author: Cameron M. Weber
Publisher: Taylor & Francis
ISBN: 100093425X
Category : Business & Economics
Languages : en
Pages : 182
Get Book Here
Book Description
This monograph is an innovative examination of the political economy of music. It integrates original economic theories and empirical research to shed light on the economic and social forces shaping music and society today. Interactive relationships, such as the importance of entrepreneurship, serendipity and authenticity, will be explored in artist subjective determinations of success. In particular, this book deeply explores the mental health of musicians and "creative destruction" during the covid era, copyrights in music markets and an evaluation of the importance of entrepreneurship and brand marketing in the life of musical artists. The monograph contributes empirical research to underexplored areas in the cultural economics of music, such as the proposed musical production function by Samuel Cameron (Routledge 2015) and the concept of distinction in cultural production by Pierre Bourdieu (Routledge 1984, 2010) as uniquely applied with examples from the covid era. Readers will benefit from this easy-to-understand interdisciplinary exploration of the music industry with a focus on the United States and the political economy of music during the covid era. Most cultural economics is focused on Europe and Asia, so this emphasis on the United States will be of interest. This book will be a beneficial reference work for researchers and will find an audience among music professionals and artists. Academics and non-academics, experts and novices interested in music and political economy will also find value in Artists and Markets in Music.
Author: Clyde Philip Rolston
Publisher: CRC Press
ISBN: 1134705557
Category : Technology & Engineering
Languages : en
Pages : 524
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Book Description
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
Author: Noel Rivera
Publisher: Penguin
ISBN: 1440352852
Category : Art
Languages : en
Pages : 1155
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Book Description
A successful art career at your fingertips! Do you want to establish or expand a career for yourself in fine art, illustration, or design? Artist's Market 2018 is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. Artist's Market 2018 includes the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • Up-to-date contact information for more than 1,800 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Articles on social media marketing, monitoring your copyright, how to get your work into a gallery, what art students need to know to prepare for a successful career, and a look at whether art loan programs might be right for you. In addition, read great interviews with successful artists Aaron Becker, Brianna Scharstein, and Katherine Chang Liu.
Author: Mike Warner
Publisher:
ISBN: 9781925939569
Category : Music
Languages : en
Pages : 112
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Book Description
Mike Warner is an independent artist, curator and the go-to person when it comes to playlist strategies on music streaming services. This book teaches artists at any level how to grow their audience on streaming services through profile enhancement, data analysis, automation and creating value as a curator. In this book Mike sets the record straight what playlists really can do for artists' careers. You will learn how to customize your artist profiles on popular streaming services; build a playlist and grow it's following; pitch to independent curators; grow your network; release music catered to playlists. The book also has numerous helpful tips and tricks to show you along the way.
Author: Jesse Cannon
Publisher: Musformation
ISBN: 0988561328
Category : Self-Help
Languages : en
Pages : 254
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Book Description
For decades, Jesse Cannon has been pushing creative ideas in music. You may know him from writing one of the most popular books on the music business, Get More Fans, or from his recording credits on records with the most varied set of bands you've ever seen, including The Cure, The Misfits, Animal Collective, Brand New, The Dillinger Escape Plan, The Menzingers, Limp Bizkit, Basement, Leftover Crack, Saves The Day, Senses Fail, Weird Al Yankovich, Lifetime, Say Anything, NOFX, Flatsound, Man Overboard, Bad Books, Transit, Somos, Cavetown, and over a thousand others. You may also know his work as the host of the podcasts Atlantic Records Inside The Album, Noise Creators, and Off The Record, his popular YouTube channel Musformation, as a producer for popular podcasts at Rolling Stone & The Daily Beast or from his writing at outlets like Alternative Press, Tape Op, & Hypebot. In Processing Creativity: How To Write Songs People Love he chronicles the lessons learned working on all those records and writing about music's most progressive ideas, taking on the subject he knows the most about; helping musicians fulfill their creative vision. The book is the culmination of four years of poring over scientific studies, books, and thoughts from top creators as well as his own experience to write a book every musician should listen to about what goes into making great music versus what bands do when they make the innumerable bad songs we hear each day. Covering the pitfalls of creating music, the book thoroughly explores the hidden reasons we actually like music, how to get along with our collaborators, and patterns that help creativity flourish. While every musician says that being creative is the most important part of their life, they barely explore what's holding them back from making music they are happy with. When trying to navigate the ways our creative endeavors fail there's no YouTube tutorial, listicle, or college course that can help navigate the countless creative pitfalls that can ruin your music but after reading this book you will have the knowledge to guide you to make songs the world loves. The essential ideas on creating music are detailed in a simple, fun language that’s littered with quotes and insight from the most innovative creators of our time including: • How to make highly emotional music that compels listeners to listen again and again. • Effectively dealing with collaborative problems like “too many chefs in the kitchen,” giving helpful criticism or dealing with stubborn collaborators. • Finding inspiration when you have writer's block. • How to draft your songs while avoiding the common pitfalls of losing perspective and giving up. • Examining the unexpected reasons we enjoy music. • Calming your thoughts so they don’t sabotage your music and other helpful tools to help execute your music as best as possible.
Author: Roger Scruton
Publisher: Bloomsbury Publishing
ISBN: 1472955722
Category : Music
Languages : en
Pages : 302
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Book Description
In the latest of his books exploring a lifetime's passion for music, bestselling author and philosopher Roger Scruton brings his immense critical faculties to bear on a panoply of different musical genres, both contemporary and classical. Music as an Art begins by examining music through a philosophical lens, engaging in discussions about tonality, music and the moral life, music and cognitive science and German idealism, as well as recalling the author's struggle to encourage his students to distinguish the qualities of good music. Scruton then explains – via erudite chapters on Schubert, Britten, Rameau, opera and film – how we can develop greater judgement in music, recognising both good taste and bad, establishing musical values, as well as musical pleasures. As Scruton argues in this book, in earlier times, our musical culture had secure foundations in the church, the concert hall and the home; in the ceremonies and celebrations of ordinary life, religion and manners. Yet we no longer live in that world. Fewer people now play instruments and music is, for many, a form of largely solitary enjoyment. As he shows in Music as an Art, we live at a critical time for classical music, and this book is an important contribution to the debate, of which we stand in need, concerning the place of music in Western civilization.
Author: Paul Munson
Publisher: Crossway
ISBN: 1433538997
Category : Religion
Languages : en
Pages : 114
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Book Description
God made us to enjoy beauty wherever we find it, whether it's music or the visual arts. But sin finds ways to obscure what is right in front of our eyes and ears. Drawing on years of teaching experience, two professors offer tips for understanding, evaluating, and appreciating art in all its forms while highlighting the important ways in which art and music reflect the glory of God. This book will help you better understand and appreciate humanity's pursuit and imitation of beauty through artistic expression—a vital means by which we bear witness to the beauty of our Creator.
Author: Ursula Block
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Jesse Cannon
Publisher: Jesse Cannon
ISBN: 098856131X
Category : Juvenile Nonfiction
Languages : en
Pages : 704
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Book Description
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Author: Chris Anderton
Publisher: SAGE
ISBN: 1446290794
Category : Music
Languages : en
Pages : 250
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Book Description
Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or ′how to′ guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future. Packed with case studies, this book: • Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases; • Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy; • Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption; • Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates; • Enables students to meet the challenge of the transforming music industries. This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.
