Information and Communication Technologies in Tourism 2021 PDF Download
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Author: Wolfgang Wörndl
Publisher: Springer Nature
ISBN: 303065785X
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Author: Wolfgang Wörndl
Publisher: Springer Nature
ISBN: 303065785X
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1787430073
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Author: Zheng Xiang
Publisher: Springer Nature
ISBN: 3030486524
Category : Business & Economics
Languages : en
Pages : 1976
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Book Description
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
Author: Dimitrios Buhalis
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097398
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: El Bachir Boukherouaa
Publisher: International Monetary Fund
ISBN: 1589063953
Category : Business & Economics
Languages : en
Pages : 35
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Book Description
This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.
Author: Stanislav Ivanov
Publisher: Emerald Group Publishing
ISBN: 1787566897
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.
Author: Salih SARIKAMIS
Publisher: World Books Store
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The concept of artificial intelligence (AI) tourism is still relatively new, but it is quickly gaining popularity as more and more people become interested in learning about and experiencing the latest advances in AI technology. As such, it is no surprise that the first book on tourism by artificial intelligence has sparked a lot of excitement and interest. This groundbreaking book offers a unique perspective on travel, as it is written entirely by an AI. Using advanced natural language processing and machine learning algorithms, the AI has compiled a comprehensive guide to some of the most exciting and innovative destinations for AI enthusiasts. From visiting AI research labs and interacting with cutting-edge robots, to learning about the latest AI-powered products and services, the book covers it all. One of the key benefits of this book is the way it presents information. Rather than simply listing facts and figures, the AI has used its advanced language skills to craft engaging and informative descriptions of each destination. This makes the book a great resource for anyone interested in learning more about AI tourism, as it provides a detailed and engaging look at some of the most exciting destinations in the field. In addition to providing information on AI-related destinations, the book also includes practical advice on planning an AI-focused trip. From finding the best deals on flights and accommodation, to navigating unfamiliar cities and technologies, the AI has thought of everything to make the planning process as smooth and stress-free as possible. Overall, the first book on tourism by artificial intelligence is a revolutionary resource for anyone interested in exploring the exciting world of AI. Whether you are an AI enthusiast looking to learn more about the latest technologies, or simply someone who is curious about the future of travel, this book is sure to provide a wealth of information and inspiration.
Author: Hashem, Tareq Nael
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Author: Sinha, Mudita
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage.
