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Author: R. Rathinamoorthy
Publisher: CRC Press
ISBN: 0429013159
Category : Technology & Engineering
Languages : en
Pages : 337
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Book Description
Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.
Author: R. Rathinamoorthy
Publisher: CRC Press
ISBN: 0429013159
Category : Technology & Engineering
Languages : en
Pages : 337
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Book Description
Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.
Author: James Clark
Publisher: Bloomsbury Publishing
ISBN: 1350304891
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
Author: Stacy Stewart Smith
Publisher: Bloomsbury Publishing USA
ISBN: 1609010639
Category : Design
Languages : en
Pages : 593
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Book Description
It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395345. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Author: Jeremy A. Rosenau
Publisher: A&C Black
ISBN: 1609015398
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
Author: Krishnakumar
Publisher: Abhishek Publications
ISBN: 8182473012
Category : Antiques & Collectibles
Languages : en
Pages : 233
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Book Description
This book includes; 1.Merchandising introduction 2.Apparel fashion merchandising 3.Apparel fashion merchandising 4.Apparel retail merchandising 5.CSR in apparel industry
Author: Mary Gorgen Wolfe
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781566378918
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion.
Author: Michele M. Granger
Publisher: Fairchild Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
Author: Marian H. Jernigan
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
Author: Elaine Stone
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
Author: David Shaw
Publisher: Bloomsbury Publishing
ISBN: 1474252931
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
