Author: jason arbon
Publisher: Jason Arbon
ISBN: 1499751273
Category : Computers
Languages : en
Pages : 345
Book Description
"App Quality: Secrets for Agile App Teams" gives agile and lean app teams an edge in building well-received apps, and accelerates them on the way to 5-stars. The book is written for app developers, testers and product managers. The book uses real world examples and data-driven techniques that any app team can apply to their designs, code, agile sprints, and product planning. "App Quality" gives your app team access to the best practices and hard-earned lessons from analyzing hundreds of millions of app store reviews, thousands of app testers testing hundreds of top apps, and conversations with top app teams. Included: Top 10 App Quality Monsters Top 10 Quality Attributes Tips for Developers, Testers, and Product Managers The book is aimed at both "Agile" and "Lean" app teams. The book is focused on analytics and practical, real-world examples of quality issues, and practical solutions to those quality issues. Whether the team is just starting to plan their next great app, or improving an existing one, following the recommendations and system outlined in this book will help get your app to 5 stars. "App Quality" walks through the "Top 10 App Quality Monsters". These are the top sources of quality issues in today's modern apps: App Deployment and Distribution, Device State and Fragmentation, Users, Real World, Reviews, Metrics, Competition, Security and Privacy, User Interface, and Agile Mobile Teams themselves. Each quality monster is described in detail, with specific best practices and tips for Developers, Testers, and Product Managers. The book also describes the "Top 10 Quality Attributes", learned from app store review analysis and app testing: Content, Elegance, Interoperability, Performance, Pricing, Privacy, Satisfaction, Security, Stability, and Usability. Each quality attribute is described in detail, with real world app examples, with specific best practices and tips Developers, Testers, and Product Managers and pointers to tools and services to improve app quality. Prepare for a deep dive on app store reviews. Deep analytics of what types of feedback people are leaving in the apps store reviews, by type, by frequency, per-category, etc. The book outlines ways to leverage this data to build a higher quality app, improve star ratings, and make users happier. Some myths about Agile for app teams are also debunked. Techniques for leveraging app store reviews for competitive analysis are also described in detail. App store reviews are critical to building a high quality app that is also perceived as high quality. Putting it all together, the book then walks through an example of applying all these great tips, best practices, and data, to a real-world app. See how an expert applies these techniques to a real world app, and see how it can easily apply to your app. See the impact on test planning, development practices, and product prioritization. Armed with the latest best practices, tips, and data-driven quality analysis, app teams can build solid apps with minimal effort and time. The secrets in "App Quality" gives agile and lean teams an edge in building well-received apps, and accelerate them on the way to 5-stars.
App Quality
Author: jason arbon
Publisher: Jason Arbon
ISBN: 1499751273
Category : Computers
Languages : en
Pages : 345
Book Description
"App Quality: Secrets for Agile App Teams" gives agile and lean app teams an edge in building well-received apps, and accelerates them on the way to 5-stars. The book is written for app developers, testers and product managers. The book uses real world examples and data-driven techniques that any app team can apply to their designs, code, agile sprints, and product planning. "App Quality" gives your app team access to the best practices and hard-earned lessons from analyzing hundreds of millions of app store reviews, thousands of app testers testing hundreds of top apps, and conversations with top app teams. Included: Top 10 App Quality Monsters Top 10 Quality Attributes Tips for Developers, Testers, and Product Managers The book is aimed at both "Agile" and "Lean" app teams. The book is focused on analytics and practical, real-world examples of quality issues, and practical solutions to those quality issues. Whether the team is just starting to plan their next great app, or improving an existing one, following the recommendations and system outlined in this book will help get your app to 5 stars. "App Quality" walks through the "Top 10 App Quality Monsters". These are the top sources of quality issues in today's modern apps: App Deployment and Distribution, Device State and Fragmentation, Users, Real World, Reviews, Metrics, Competition, Security and Privacy, User Interface, and Agile Mobile Teams themselves. Each quality monster is described in detail, with specific best practices and tips for Developers, Testers, and Product Managers. The book also describes the "Top 10 Quality Attributes", learned from app store review analysis and app testing: Content, Elegance, Interoperability, Performance, Pricing, Privacy, Satisfaction, Security, Stability, and Usability. Each quality attribute is described in detail, with real world app examples, with specific best practices and tips Developers, Testers, and Product Managers and pointers to tools and services to improve app quality. Prepare for a deep dive on app store reviews. Deep analytics of what types of feedback people are leaving in the apps store reviews, by type, by frequency, per-category, etc. The book outlines ways to leverage this data to build a higher quality app, improve star ratings, and make users happier. Some myths about Agile for app teams are also debunked. Techniques for leveraging app store reviews for competitive analysis are also described in detail. App store reviews are critical to building a high quality app that is also perceived as high quality. Putting it all together, the book then walks through an example of applying all these great tips, best practices, and data, to a real-world app. See how an expert applies these techniques to a real world app, and see how it can easily apply to your app. See the impact on test planning, development practices, and product prioritization. Armed with the latest best practices, tips, and data-driven quality analysis, app teams can build solid apps with minimal effort and time. The secrets in "App Quality" gives agile and lean teams an edge in building well-received apps, and accelerate them on the way to 5-stars.
Publisher: Jason Arbon
ISBN: 1499751273
Category : Computers
Languages : en
Pages : 345
Book Description
"App Quality: Secrets for Agile App Teams" gives agile and lean app teams an edge in building well-received apps, and accelerates them on the way to 5-stars. The book is written for app developers, testers and product managers. The book uses real world examples and data-driven techniques that any app team can apply to their designs, code, agile sprints, and product planning. "App Quality" gives your app team access to the best practices and hard-earned lessons from analyzing hundreds of millions of app store reviews, thousands of app testers testing hundreds of top apps, and conversations with top app teams. Included: Top 10 App Quality Monsters Top 10 Quality Attributes Tips for Developers, Testers, and Product Managers The book is aimed at both "Agile" and "Lean" app teams. The book is focused on analytics and practical, real-world examples of quality issues, and practical solutions to those quality issues. Whether the team is just starting to plan their next great app, or improving an existing one, following the recommendations and system outlined in this book will help get your app to 5 stars. "App Quality" walks through the "Top 10 App Quality Monsters". These are the top sources of quality issues in today's modern apps: App Deployment and Distribution, Device State and Fragmentation, Users, Real World, Reviews, Metrics, Competition, Security and Privacy, User Interface, and Agile Mobile Teams themselves. Each quality monster is described in detail, with specific best practices and tips for Developers, Testers, and Product Managers. The book also describes the "Top 10 Quality Attributes", learned from app store review analysis and app testing: Content, Elegance, Interoperability, Performance, Pricing, Privacy, Satisfaction, Security, Stability, and Usability. Each quality attribute is described in detail, with real world app examples, with specific best practices and tips Developers, Testers, and Product Managers and pointers to tools and services to improve app quality. Prepare for a deep dive on app store reviews. Deep analytics of what types of feedback people are leaving in the apps store reviews, by type, by frequency, per-category, etc. The book outlines ways to leverage this data to build a higher quality app, improve star ratings, and make users happier. Some myths about Agile for app teams are also debunked. Techniques for leveraging app store reviews for competitive analysis are also described in detail. App store reviews are critical to building a high quality app that is also perceived as high quality. Putting it all together, the book then walks through an example of applying all these great tips, best practices, and data, to a real-world app. See how an expert applies these techniques to a real world app, and see how it can easily apply to your app. See the impact on test planning, development practices, and product prioritization. Armed with the latest best practices, tips, and data-driven quality analysis, app teams can build solid apps with minimal effort and time. The secrets in "App Quality" gives agile and lean teams an edge in building well-received apps, and accelerate them on the way to 5-stars.
Design and Quality Considerations for Developing Mobile Apps for Medication Management: Emerging Research and Opportunities
Author: Yap, Kevin
Publisher: IGI Global
ISBN: 1799838331
Category : Medical
Languages : en
Pages : 256
Book Description
Medication management is an essential component of therapeutic success in the treatment of chronic diseases. However, patients who do not regularly take their prescribed medications are a primary concern of health systems worldwide. A significant proportion of patients on chronic medications fail to adhere to their treatments, and suboptimal adherence leads to dire clinical and financial consequences on the personal level. Moreover, non-adherence can adversely impact public healthcare costs and the clinical outcomes of patients. Design and Quality Considerations for Developing Mobile Apps for Medication Management: Emerging Research and Opportunities is a collection of innovative research that combines theory and practice on optimizing strategies to improve medication adherence and overall health and wellbeing in patients through the design of usable and reliable mobile app-based systems. Highlighting a broad range of topics including pharmaceutical care, quality assessment, and health behavior frameworks, this book is ideally designed for clinicians, pharmacists, healthcare providers, programmers, software developers, researchers, academicians, and students.
Publisher: IGI Global
ISBN: 1799838331
Category : Medical
Languages : en
Pages : 256
Book Description
Medication management is an essential component of therapeutic success in the treatment of chronic diseases. However, patients who do not regularly take their prescribed medications are a primary concern of health systems worldwide. A significant proportion of patients on chronic medications fail to adhere to their treatments, and suboptimal adherence leads to dire clinical and financial consequences on the personal level. Moreover, non-adherence can adversely impact public healthcare costs and the clinical outcomes of patients. Design and Quality Considerations for Developing Mobile Apps for Medication Management: Emerging Research and Opportunities is a collection of innovative research that combines theory and practice on optimizing strategies to improve medication adherence and overall health and wellbeing in patients through the design of usable and reliable mobile app-based systems. Highlighting a broad range of topics including pharmaceutical care, quality assessment, and health behavior frameworks, this book is ideally designed for clinicians, pharmacists, healthcare providers, programmers, software developers, researchers, academicians, and students.
App Use and Patient Empowerment in Diabetes Self-Management
Author: Nicola Brew-Sam
Publisher: Springer Nature
ISBN: 3658293578
Category : Medical
Languages : en
Pages : 317
Book Description
Patient empowerment is examined as a multi-dimensional factor influencing the use of diabetes self-management apps. The research design includes three studies conducted in Singapore. Study 1 examines how features of diabetes self-management apps correspond with theoretical indicators of empowerment, as well as app quality. Study 2 uses semi-structured face-to-face interviews with diabetes patients to draw first conclusions about the relevance of empowerment for diabetes app use. Study 3 includes an online patient survey, and uses cluster analytical methods to test the preliminary Study 2 results (typology of app use), as well as binary logistic regression to compare the strength of influence of various anteceding factors on the likelihood of diabetes app use. The studies show that especially the support by private social patient networks and the medical specialties of supervising physicians play a crucial role for technology-supported self-management.
Publisher: Springer Nature
ISBN: 3658293578
Category : Medical
Languages : en
Pages : 317
Book Description
Patient empowerment is examined as a multi-dimensional factor influencing the use of diabetes self-management apps. The research design includes three studies conducted in Singapore. Study 1 examines how features of diabetes self-management apps correspond with theoretical indicators of empowerment, as well as app quality. Study 2 uses semi-structured face-to-face interviews with diabetes patients to draw first conclusions about the relevance of empowerment for diabetes app use. Study 3 includes an online patient survey, and uses cluster analytical methods to test the preliminary Study 2 results (typology of app use), as well as binary logistic regression to compare the strength of influence of various anteceding factors on the likelihood of diabetes app use. The studies show that especially the support by private social patient networks and the medical specialties of supervising physicians play a crucial role for technology-supported self-management.
Introduction to Android Application Development
Author: Joseph Annuzzi Jr.
Publisher: Addison-Wesley Professional
ISBN: 0134389646
Category : Computers
Languages : en
Pages : 1319
Book Description
What Every Android App Developer Should Know Today: Android 6 Tools, App/UI Design, Testing, Publishing, and More Introduction to AndroidTM Application Development, Fifth Edition, is the most useful real-world guide to building robust, commercial-grade Android apps with the new Android 6 SDK, Android Studio, and latest development best practices. Bigger, better, and more comprehensive than ever, this book covers everything you need to start developing professional apps for modern Android devices. If you’re serious about Android development, this guide will prepare you to build virtually any app you can imagine! Three well-respected experts guide you through setting up your development environment, designing user interfaces, developing for diverse devices, and optimizing your entire app-development process. Up-to-date code listings support in-depth explanations of key API features, and many chapters contain multiple sample apps. This fifth edition adds brand-new chapters on material design, styling applications, design patterns, and querying with SQLite. You’ll find a treasure trove of Android Studio tips, plus a brand-new appendix on the Gradle build system. This edition also offers Updated coverage of the latest Android 5.1 and 6 APIs, tools, utilities, and best practices New coverage of the Android 6.0 permission model Powerful techniques for integrating material design into your apps An all-new chapter on using styles and reusing common UI components Extensive new coverage of app design, architecture, and backward compatibility A full chapter on using SQLite with persistent database-backed app data Revised quiz questions and exercises to test your knowledge Download this book’s source code at informit.com/title/9780134389455 or introductiontoandroid.blogspot.com.
Publisher: Addison-Wesley Professional
ISBN: 0134389646
Category : Computers
Languages : en
Pages : 1319
Book Description
What Every Android App Developer Should Know Today: Android 6 Tools, App/UI Design, Testing, Publishing, and More Introduction to AndroidTM Application Development, Fifth Edition, is the most useful real-world guide to building robust, commercial-grade Android apps with the new Android 6 SDK, Android Studio, and latest development best practices. Bigger, better, and more comprehensive than ever, this book covers everything you need to start developing professional apps for modern Android devices. If you’re serious about Android development, this guide will prepare you to build virtually any app you can imagine! Three well-respected experts guide you through setting up your development environment, designing user interfaces, developing for diverse devices, and optimizing your entire app-development process. Up-to-date code listings support in-depth explanations of key API features, and many chapters contain multiple sample apps. This fifth edition adds brand-new chapters on material design, styling applications, design patterns, and querying with SQLite. You’ll find a treasure trove of Android Studio tips, plus a brand-new appendix on the Gradle build system. This edition also offers Updated coverage of the latest Android 5.1 and 6 APIs, tools, utilities, and best practices New coverage of the Android 6.0 permission model Powerful techniques for integrating material design into your apps An all-new chapter on using styles and reusing common UI components Extensive new coverage of app design, architecture, and backward compatibility A full chapter on using SQLite with persistent database-backed app data Revised quiz questions and exercises to test your knowledge Download this book’s source code at informit.com/title/9780134389455 or introductiontoandroid.blogspot.com.
Implementing Quality in Laboratory Policies and Processes
Author: Donnell R. Christian, Jr.
Publisher: CRC Press
ISBN: 1420073052
Category : Science
Languages : en
Pages : 1434
Book Description
In order to gain accreditation, every laboratory must have a superior quality assurance program. The keys to a successful program are the operational and technical manuals and associated documents which define the program and its various components. Written by experts with global experience in setting up laboratories, Implementing Quality in Labora
Publisher: CRC Press
ISBN: 1420073052
Category : Science
Languages : en
Pages : 1434
Book Description
In order to gain accreditation, every laboratory must have a superior quality assurance program. The keys to a successful program are the operational and technical manuals and associated documents which define the program and its various components. Written by experts with global experience in setting up laboratories, Implementing Quality in Labora
Smartphone Apps for Health and Wellness
Author: John Higgins
Publisher: Elsevier
ISBN: 0323992722
Category : Medical
Languages : en
Pages : 297
Book Description
Smartphone Apps for Health and Wellness helps readers navigate the world of smartphone apps to direct them to those which have had the best medical evidence in obtaining the users' goal. The book covers the history of apps, how they work, and specific apps to improve health and wellness in order to improve patients outcomes. It discusses several types of apps, including apps for medical care, sleeping, relaxation, nutrition, exercise and weight loss. In addition, sections present the features of a good app to empower readers to make their own decision when evaluating which one to use. This is a valuable resource for clinicians, physicians, researchers and members of biomedical field who are interested in taking advantage of smartphone apps to improve overall health and wellness of patients. - Summarizes smartphone apps with the best evidence to improve health and wellness - Discusses the most important features of an app to help readers evaluate which app is appropriate for their specific needs - Presents the typical results expected when regularly using an app in order to assist healthcare providers in predicting patient outcomes
Publisher: Elsevier
ISBN: 0323992722
Category : Medical
Languages : en
Pages : 297
Book Description
Smartphone Apps for Health and Wellness helps readers navigate the world of smartphone apps to direct them to those which have had the best medical evidence in obtaining the users' goal. The book covers the history of apps, how they work, and specific apps to improve health and wellness in order to improve patients outcomes. It discusses several types of apps, including apps for medical care, sleeping, relaxation, nutrition, exercise and weight loss. In addition, sections present the features of a good app to empower readers to make their own decision when evaluating which one to use. This is a valuable resource for clinicians, physicians, researchers and members of biomedical field who are interested in taking advantage of smartphone apps to improve overall health and wellness of patients. - Summarizes smartphone apps with the best evidence to improve health and wellness - Discusses the most important features of an app to help readers evaluate which app is appropriate for their specific needs - Presents the typical results expected when regularly using an app in order to assist healthcare providers in predicting patient outcomes
Quality of Service – IWQoS 2005
Author: Hermann de Meer
Publisher: Springer
ISBN: 3540316590
Category : Computers
Languages : en
Pages : 413
Book Description
We welcome you to the proceedings of IWQoS 2005 held at the University of Passau, in the beautiful state of Bavaria, Germany.
Publisher: Springer
ISBN: 3540316590
Category : Computers
Languages : en
Pages : 413
Book Description
We welcome you to the proceedings of IWQoS 2005 held at the University of Passau, in the beautiful state of Bavaria, Germany.
Quality in Obesity Treatment
Author: John M. Morton
Publisher: Springer Nature
ISBN: 303025173X
Category : Medical
Languages : en
Pages : 410
Book Description
This book reviews quality definition, measurement, improvement, value, and accountability for obesity management. The interplay between quality, cost, access and satisfaction is fully depicted with a goal toward not only fulfilling current standards but also anticipating future needs. A thorough inventory of current best practices in all aspects of obesity care is cataloged with a gap analysis also employed for potential areas of improvement to be road mapped. All chapters are written by experts in their fields and include the most up-to-date scientific and clinical information, take home messages, and questions towards following the requirements of quality certification in obesity management. Quality in Obesity Treatment provides a comprehensive, contemporary review of this field and serves as a valuable resource for Bariatric Surgeons, Primary Care Physicians, Policy Makers, Insurance Administrators, Bariatricians, and any medical specialty interested in obesity quality management with likely candidates coming from GI, endocrinology, cardiology, sleep medicine and orthopedics.
Publisher: Springer Nature
ISBN: 303025173X
Category : Medical
Languages : en
Pages : 410
Book Description
This book reviews quality definition, measurement, improvement, value, and accountability for obesity management. The interplay between quality, cost, access and satisfaction is fully depicted with a goal toward not only fulfilling current standards but also anticipating future needs. A thorough inventory of current best practices in all aspects of obesity care is cataloged with a gap analysis also employed for potential areas of improvement to be road mapped. All chapters are written by experts in their fields and include the most up-to-date scientific and clinical information, take home messages, and questions towards following the requirements of quality certification in obesity management. Quality in Obesity Treatment provides a comprehensive, contemporary review of this field and serves as a valuable resource for Bariatric Surgeons, Primary Care Physicians, Policy Makers, Insurance Administrators, Bariatricians, and any medical specialty interested in obesity quality management with likely candidates coming from GI, endocrinology, cardiology, sleep medicine and orthopedics.
App Marketing, This is Real Android Marketing
Author: Jin Kim
Publisher: ITMagnet
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.
Publisher: ITMagnet
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.
Mobile Apps Engineering
Author: Ghita K. Mostefaoui
Publisher: CRC Press
ISBN: 1351681435
Category : Computers
Languages : en
Pages : 167
Book Description
The objective of this edited book is to gather best practices in the development and management of mobile apps projects. Mobile Apps Engineering aims to provide software engineering lecturers, students and researchers of mobile computing a starting point for developing successful mobile apps. To achieve these objectives, the book’s contributors emphasize the essential concepts of the field, such as apps design, testing and security, with the intention of offering a compact, self-contained book which shall stimulate further research interest in the topic. The editors hope and believe that their efforts in bringing this book together can make mobile apps engineering an independent discipline inspired by traditional software engineering, but taking into account the new challenges posed by mobile computing.
Publisher: CRC Press
ISBN: 1351681435
Category : Computers
Languages : en
Pages : 167
Book Description
The objective of this edited book is to gather best practices in the development and management of mobile apps projects. Mobile Apps Engineering aims to provide software engineering lecturers, students and researchers of mobile computing a starting point for developing successful mobile apps. To achieve these objectives, the book’s contributors emphasize the essential concepts of the field, such as apps design, testing and security, with the intention of offering a compact, self-contained book which shall stimulate further research interest in the topic. The editors hope and believe that their efforts in bringing this book together can make mobile apps engineering an independent discipline inspired by traditional software engineering, but taking into account the new challenges posed by mobile computing.