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Author: Guy Kawasaki
Publisher:
ISBN: 9780988523104
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.
Author: Guy Kawasaki
Publisher:
ISBN: 9780988523104
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.
Author: Scott Berkun
Publisher: John Wiley & Sons
ISBN: 1118660633
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success 50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a convention-defying company called Automattic, Inc., whose 120 employees work from anywhere in the world they wish, barely use email, and launch improvements to their products dozens of times a day. With a fraction of the resources of Google, Amazon, or Facebook, they have a similar impact on the future of the Internet. How is this possible? What's different about how they work, and what can other companies learn from their methods? To find out, former Microsoft veteran Scott Berkun worked as a manager at WordPress.com, leading a team of young programmers developing new ideas. The Year Without Pants shares the secrets of WordPress.com's phenomenal success from the inside. Berkun's story reveals insights on creativity, productivity, and leadership from the kind of workplace that might be in everyone's future. Offers a fast-paced and entertaining insider's account of how an amazing, powerful organization achieves impressive results Includes vital lessons about work culture and managing creativity Written by author and popular blogger Scott Berkun (scottberkun.com) The Year Without Pants shares what every organization can learn from the world-changing ideas for the future of work at the heart of Automattic's success.
Author: Guy Kawasaki
Publisher: Harper Collins
ISBN: 0887306004
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 0525538623
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 9781591842231
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.
Author: Gabriela Pereira
Publisher: Penguin
ISBN: 1599639343
Category : Language Arts & Disciplines
Languages : en
Pages : 306
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Book Description
Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 161308174X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way.
Author: Roger Dooley
Publisher: John Wiley & Sons
ISBN: 1118175948
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Author: Marge Piercy
Publisher: Piatkus Books
ISBN: 9780749923785
Category : Creative writing
Languages : en
Pages : 192
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Book Description
Here is self help book for aspiring writers which has been written by an acclaimed author and a publisher. In So You Want to Write Marge Piercy teams up with novelist and publisher Ira Wood to offer a comprehensive and inspiring guide. Marge has been writing for 45 years and Ira for 25, and for the last ten years they have co-taught two popular master classes on how to write fiction. Their book offers excellent specific and highly motivating advice on how to: Begin a piece by seducing your reader; Create characters that are fully formed and intriguing; Master the elements of plotting fiction; Create a strategy for telling the story of your life; Write about painful material without coming off as a victim; Deal with continual rejection - and learn about agents, work habits and how much writers really earn
Author: Krishna Pendyala
Publisher: Big You Media
ISBN: 9780615435299
Category : Well-being
Languages : en
Pages : 292
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Book Description
Praise for Beyond the PIG and the APE by Krishna Pendyala: "If you don''t think you can find profound joy and inner peace in your life, you might change your mind when you read this book." - Marc Allen Co-founder, New World Library Author, Visionary Business Publisher, The Power of Now "This book is extraordinary. It''s so important to ground our own minds before we can build those critical relationships with others. I have studied such practices for many years in service of business success and Krishna''s book illustrates the principles of settling the mind more simply and clearly than anything I have found." - Keith Ferrazzi Author, Never Eat Alone Founder, RelationshipMastersAcademy.com "Do yourself a favor and read Beyond the PIG and the APE. The book shows how we get trapped in unfulfilling behaviors, then lays out a clear path to personal happiness and joy." - Shannon Waller Co-author, Unique Ability: Creating The Life You Want Strategic Coach� "In my own life, formerly as a business CEO and now as a teacher of management, I have found that inner personal growth and effective decision-making go hand in hand: Krishna''s book is a guide to both." - John Rehfeld Author, Alchemy of a Leader Executive MBA Faculty, Pepperdine and University of San Diego We are told that happiness and the path to a better life can be found by looking within ourselves, but here''s the problem. Since the secret is not likely to be lying in a box marked "happiness," what exactly should we be looking for? Beyond the PIG and the APE is meant as a simple, practical guide to the inner search. The book starts by advising us "what to look out for" - the "inner creatures" that often lead us astray. The PIG of the title is the ever-present drive to Pursue Instant Gratification, while the APE is the drive to Avoid Painful Experiences. These inner animals aren''t always bad; in fact they are basic survival instincts that evolved to help us feed and protect ourselves. But in modern life, our primitive drives can get us in trouble - especially when the PIG and APE team up to "feed and protect" the Ego, a delusional mind-made identity that isn''t who we really are. Then we are sabotaged by "blind animal instincts in the service of pretense." The book uses real-life examples to show how the PIG, APE and Ego can keep us trapped in a maze of unhealthy habits, inner turmoil and conflict with the people in our lives. And the way out of the maze? Don''t even try to control your inner creatures, says the author. All it takes is awareness. Simply by growing aware of how the inner mischief distorts us and limits us, we begin to grow free of it. Better yet, this larger awareness can open up a world of possibilities that had long been obscured. We begin to live in harmony with life instead of struggling to mind-manage everything. After a pivotal chapter on "Becoming Aware," the book has four practical chapters devoted to: Learning to recognize "what''s driving you" in any situation, Making wiser decisions, Becoming more creative, And finding joy and peace amid the demands of a busy life. The "Story Bank" at the end of the book reinforces the main themes. These 21 true stories illustrate how the PIG, APE and Ego can defeat us - and how we can move beyond them - in the various "Life Spaces" we each inhabit: the spheres of life that involve Your Self, Your Partner, Your Friends, Your Work, Your Money, and Your Children. Throughout the book you get the same simple framework for inner awareness, viewed from many different angles. It''s a journey filled with laughs and surprises. But above all, it''s a journey that can help you discover the laughter and surprises in your life, every day.
