Antecedents and consequences of employee based brand equity PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Antecedents and consequences of employee based brand equity PDF full book. Access full book title Antecedents and consequences of employee based brand equity by Muhammad Waseem Bari. Download full books in PDF and EPUB format.
Author: Muhammad Waseem Bari
Publisher: Frontiers Media SA
ISBN: 2832518567
Category : Science
Languages : en
Pages : 281
Get Book Here
Book Description
Author: Muhammad Waseem Bari
Publisher: Frontiers Media SA
ISBN: 2832518567
Category : Science
Languages : en
Pages : 281
Get Book Here
Book Description
Author: Wei Luo
Publisher: CRC Press
ISBN: 1000389502
Category : Computers
Languages : en
Pages : 1044
Get Book Here
Book Description
Selected papers from the International Conference on New Computational Social Science, focusing on the following five aspects: Big data acquisition and analysis, Integration of qualitative research and quantitative research, Sociological Internet experiment research, Application of ABM simulation method in Sociology Research, Research and development of new social computing tools. With the rapid development of information technology, especially sweeping progress in the Internet of things, cloud computing, social networks, social media and big data, social computing, as a data-intensive science, is an emerging field that leverages the capacity to collect and analyze data with an unprecedented breadth, depth and scale. It represents a new computing paradigm and an interdisciplinary field of research and application. A broad comprehension of major topics involved in social computing is important for both scholars and practitioners. This proceedings presents and discusses key concepts and analyzes the state-of-the-art of the field. The conference not only gave insights on social computing, but also affords conduit for future research in the field. Social computing has two distinct trends: One is on the social science issues, such as computational social science, computational sociology, social network analysis, etc; The other is on the use of computational techniques. Finally some new challenges ahead are summarized, including interdisciplinary cooperation and training, big data sharing for scientific data mashups, and privacy protect.
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430
Get Book Here
Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: Jingsheng Lei
Publisher: Springer
ISBN: 364234240X
Category : Computers
Languages : en
Pages : 530
Get Book Here
Book Description
This book constitutes the refereed proceedings of the International Conference on Artificial Intelligence and Computational Intelligence, AICI 2012, held in Chengdu, China, in October 2012. The 163 revised full papers presented were carefully reviewed and selected from 724 submissions. The papers are organized in topical sections on applications of artificial intelligence; applications of computational intelligence; data mining and knowledge discovering; evolution strategy; intelligent image processing; machine learning; neural networks; pattern recognition.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 576
Get Book Here
Book Description
Author: Bari, Muhammad Waseem
Publisher: IGI Global
ISBN: 166843623X
Category : Business & Economics
Languages : en
Pages : 316
Get Book Here
Book Description
Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: Sine Nazl?, Rengim
Publisher: IGI Global
ISBN: 1668483998
Category : Psychology
Languages : en
Pages : 630
Get Book Here
Book Description
Internet-based technologies prevail in most of the world. Along with the positive features of digital technologies that permeate our lives in almost every area, including lifestyles and daily practices, the traces of negative aspects have also become evident. Digital addiction is among the most important of these aspects. It is obvious that communication, which has been maintained in various forms since the beginning of humanity, has been shaped by the period in which it is lived. The technology-based transformation has transformed communication, which has been adopted to the "internet" in the world, into a completely different form. Communication, which has become sustainable at any time and anywhere, regardless of location, led by the never-ending elements of "continuity" and "interaction," has turned into an indispensable form. Perspectives on Society and Technology Addiction examines every subject of digital addiction in an interdisciplinary way. It discusses the issues about what technology addiction is, how to deal with this addiction, how to use the existing technology in a positive way, how to deal with this technology for disadvantaged groups, and concerns in the fields of social science and communication science. Covering topics such as Consumer 5.0, experience design, and information markets, this premier reference source is an essential resource for sociologists, policymakers, students and educators of higher education, researchers, and academicians.
Author: Yiliu Paul Tu
Publisher: Springer Nature
ISBN: 3031602609
Category :
Languages : en
Pages : 460
Get Book Here
Book Description
Author: Patti M. Valkenburg
Publisher: Yale University Press
ISBN: 0300218877
Category : Psychology
Languages : en
Pages : 341
Get Book Here
Book Description
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author: Dominika Maison
Publisher: Springer
ISBN: 3030105709
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
