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Author: Zachary Sharp
Publisher: McGraw-Hill/Dushkin
ISBN: 9780073515489
Category : Science
Languages : en
Pages : 266
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Book Description
This Twenty-Seventh Edition of ANNUAL EDITIONS: ENVIRONMENT 07/08 provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.
Author: Gorham
Publisher: WCB/McGraw-Hill
ISBN: 9780697373212
Category : Social Science
Languages : en
Pages : 260
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Book Description
Author: Joan Gorham
Publisher: McGraw-Hill/Dushkin
ISBN: 9780072874457
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
This eleventh edition of Annual Editions: Mass Media is a compilation of carefully selected articles from the best of the public press. Articles come from such sources as Newsweek, The Washington Post Magazine, and American Journalism Review. Some topics discussed are: Feminist Media Criticism and Feminist Media Practices, The Contest of Television Violence and Media Culpas. The title is supported by our student Web site.
Author: Zachary Sharp
Publisher: McGraw-Hill/Dushkin
ISBN: 9780073515489
Category : Science
Languages : en
Pages : 266
Get Book Here
Book Description
This Twenty-Seventh Edition of ANNUAL EDITIONS: ENVIRONMENT 07/08 provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780073268705
Category : Performing Arts
Languages : en
Pages : 228
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Book Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
Author: Joan Gorham
Publisher: Dushkin/McGraw-Hill
ISBN: 9780072433661
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
This annually updated reader is a compilation of carefully selected mass media-related articles from magazines, newspapers, and journals.
Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 772
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Book Description
Author: Joseph Turow
Publisher: Routledge
ISBN: 1135902046
Category : Language Arts & Disciplines
Languages : en
Pages : 712
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Book Description
Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 986
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Book Description
Author: Cosette N. Kies
Publisher: Scarecrow Press
ISBN: 9780810846562
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 760
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Book Description
