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Author: Tim Mackenzie
Publisher: Android Income Series
ISBN: 1475120907
Category : Business & Economics
Languages : en
Pages : 101
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Book Description
You know that billions are spent on mobile advertising each year. You have the app. You just need to resolve that last piece - getting those advertising dollars into your pocket. The booming mobile advertising industry is filled with many big players and even more hopefuls. Unfortunately, many ad networks do not live up to the hype, leaving the developers to foot the bill in labor and lost time. Enter the Android Ad Network Primer. This crash course in advertising revenue from Android apps gets you the information you need to make decisions and get ads into your app. This book helps cut through the hype, giving you tools to evaluate which ad networks will be right for you, and walking through sign-up and integration of several of the big networks. It also contains details on over a dozen ad networks in an extensive resources section. By the end of this quick primer, you'll know which ad networks are right for your app, have an ad solution integrated, and be earning money with your app.
Author: Tim Mackenzie
Publisher: Android Income Series
ISBN: 1475120907
Category : Business & Economics
Languages : en
Pages : 101
Get Book Here
Book Description
You know that billions are spent on mobile advertising each year. You have the app. You just need to resolve that last piece - getting those advertising dollars into your pocket. The booming mobile advertising industry is filled with many big players and even more hopefuls. Unfortunately, many ad networks do not live up to the hype, leaving the developers to foot the bill in labor and lost time. Enter the Android Ad Network Primer. This crash course in advertising revenue from Android apps gets you the information you need to make decisions and get ads into your app. This book helps cut through the hype, giving you tools to evaluate which ad networks will be right for you, and walking through sign-up and integration of several of the big networks. It also contains details on over a dozen ad networks in an extensive resources section. By the end of this quick primer, you'll know which ad networks are right for your app, have an ad solution integrated, and be earning money with your app.
Author: Tim Mackenzie
Publisher: Android Income Series
ISBN: 1475120907
Category : Business & Economics
Languages : en
Pages : 101
Get Book Here
Book Description
You know that billions are spent on mobile advertising each year. You have the app. You just need to resolve that last piece - getting those advertising dollars into your pocket. The booming mobile advertising industry is filled with many big players and even more hopefuls. Unfortunately, many ad networks do not live up to the hype, leaving the developers to foot the bill in labor and lost time. Enter the Android Ad Network Primer. This crash course in advertising revenue from Android apps gets you the information you need to make decisions and get ads into your app. This book helps cut through the hype, giving you tools to evaluate which ad networks will be right for you, and walking through sign-up and integration of several of the big networks. It also contains details on over a dozen ad networks in an extensive resources section. By the end of this quick primer, you'll know which ad networks are right for your app, have an ad solution integrated, and be earning money with your app.
Author: Sapna Malik
Publisher: diplom.de
ISBN: 3960677049
Category : Computers
Languages : en
Pages : 45
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Book Description
The smartphone has rapidly become an extremely prevalent computing platform, with just over 115 million devices sold in the third quarter of 2011, a 15% increase over the 100 million devices sold in the first quarter of 2011, and a 111% increase over the 54 million devices sold in the first quarter of 2010. Android in particular has seen even more impressive growth, with the devices sold in the third quarter of 2011 (60.5 million) almost triple the devices sold in the third quarter of 2010 (20.5 million), and an associated doubling of market share. This popularity has not gone unnoticed by malware authors. Despite the rapid growth of the Android platform, there are already well-documented cases of Android malware, such as DroidDream, which was discovered in over 50 applications on the official Android market in March 2011. Furthermore, it is found that Android’s built-in security features are largely insufficient, and that even non malicious programs can (unintentionally) expose confidential information. A study of 204,040 Android applications conducted in 2011 found 211 malicious applications on the official Android market and alternative marketplaces. The problem of using a machine learning-based classifier to detect malware presents the challenge: Given an application, we must extract some sort of feature representation of the application. To address this problem, we extract a heterogeneous feature set, and process each feature independently using multiple kernels.We train a One-Class Support Vector Machine using the feature set we get to classify the application as a benign or malware accordingly.
Author: Peter Curwen
Publisher: Emerald Group Publishing
ISBN: 1800710364
Category : Technology & Engineering
Languages : en
Pages : 276
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Book Description
Understanding 5G Mobile Networks: A Multidisciplinary Primer offers the first manageable overview of 5G for a non-technical audience, and specifically a broad, multidisciplinary survey of the spectrum and the licensing and launch of 5G networks throughout the world, distinguishing standalone 5G from non-standalone 5G.
Author: Frank Ableson
Publisher: Simon and Schuster
ISBN: 1638352763
Category : Computers
Languages : en
Pages : 1037
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Book Description
Summary Android in Action, Third Edition is a comprehensive tutorial for Android developers. This fast-paced book puts you in the driver's seat -- you'll master the SDK, build WebKit apps using HTML 5, and even learn to extend or replace Android's built-in features by building useful and intriguing examples. About the Technology When it comes to mobile apps, Android can do almost anything, and with this book, so can you! Android, Google's popular mobile operating system and SDK for tablets and smart phones, is the broadest mobile platform available. It is Java-based, HTML5-aware, and loaded with the features today's mobile users demand. About this Book Android in Action, Third Edition takes you far beyond "Hello Android." You'll master the SDK, build WebKit apps using HTML 5, and even learn to extend or replace Android's built-in features. You'll find interesting examples on every page as you explore cross-platform graphics with RenderScript, the updated notification system, and the Native Development Kit. This book also introduces important tablet concepts like drag-and-drop, fragments, and the Action Bar, all new in Android 3. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside Covers Android 3.x SDK and WebKit development from the ground up Driving a robot with Bluetooth and sensors Image processing with Native C code This book is written for hobbyists and developers. A background in Java is helpful. No prior experience with Android is assumed. ================================== Table of Contents PART 1 WHAT IS ANDROID? THE BIG PICTURE Introducing Android Android's development environment PART 2 EXERCISING THE ANDROID SDK User interfaces Intents and Services Storing and retrieving data Networking and web services Telephony Notifications and alarms Graphics and animation Multimedia 1Location, location, location PART 3 ANDROID APPLICATIONS Putting Android to work in a field service application Building Android applications in C PART 4 THE MATURING PLATFORM Bluetooth and sensors Integration Android web development AppWidgets Localization Android Native Development Kit Activity fragments Android 3.0 action bar Drag-and-drop
Author: Onur Cinar
Publisher: Apress
ISBN: 1430244356
Category : Computers
Languages : en
Pages : 366
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Book Description
Eclipse is the most adopted integrated development environment (IDE) for Java programmers. And, now, Eclipse seems to be the preferred IDE for Android apps developers. Android Apps with Eclipse provides a detailed overview of Eclipse, including steps and the screenshots to help Android developers to quickly get up to speed on Eclipse and to streamline their day-to-day software development. This book includes the following: Overview of Eclipse fundamentals for both Java and C/C++ Development. Using Eclipse Android Development Toolkit (ADT) to develop, debug, and troubleshoot Android applications. Using Eclipse C/C++ Development Toolkit (CDT) in conjunction with Android Native Development Kit (NDK) to integrate, develop and troubleshoot native Android components through Eclipse.
Author: Lawrence Harte
Publisher: Althos Incorporated
ISBN: 9781932813432
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
This book explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. According to strategy analytics, the mobile advertising industry will reach $14.4 billion in 2011. In 2007, mobile advertising network AdMob.com was already delivering 1.5 billion mobile ads per month! Mobile advertising is different than other forms of media advertising. Ads can be targeted to very specific types of users, triggered to display at specific times, and have several new real-time interactive options. As a result, mobile ads have a much higher value than other types of advertising. Mobile ad click through rates of 3% to 4% are not uncommon. As with Internet advertising, many people already receive mobile ads but are unaware they have received (and may have responded to) mobile ads. Many mobile ads are small banners and/or text links that share a screen that the user has selected (such as a local movie directory). The types of mobile ads range from fairly simple text links to interactive software programs. Mobile ads have response types that range from text link clicks to launching new software applications. Mobile ad targeting can be performed by using mobile communication channel types that can include mobile communities, download sites, entertainment applications, information services, and specialty portals. The type of mobile ad and the way it operates varies based on the mobile device capabilities. These capabilities include display, media processing, limited amount of memory, and input control functionality. As a result, some guidelines have been created to help ensure the user's experience with mobile ads is reliable and acceptable. Different types of services including short text (SMS), multimedia messages (MMS), WAP, xHTML, or packet data connections may deliver advertising messages. Some of the most important topics featured include: . Types of Mobile Ads . How to Create Mobile Ads . Mobile Ad Networks . Measuring Mobile Ad Performance . Interactive Mobile Ads . Mobile Web Portals . Market Segments for Mobile Ads . Mobile Ad Guidelines . Mobile Ad Network Directory
Author: Maurice E. Stucke
Publisher: Oxford University Press
ISBN: 0197617603
Category : Antitrust law
Languages : en
Pages : 305
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Book Description
Breaking Away sounds a warning call alerting readers that their privacy and autonomy concerns are indeed warranted, and the remedies deserve far greater attention than they have received from our leading policymakers and experts to date. Through the various prisms of economic theory, market data, policy, and law, the book offers a clear and accessible insight into how a few powerful firms - Google, Apple, Facebook (Meta), and Amazon - have used the same anticompetitive playbook and manipulated the current legal regime for their gain at our collective expense. While much has been written about these four companies' power, far less has been said about addressing their risks. In looking at the proposals to date, however, policymakers and scholars have not fully addressed three fundamental issues: First, will more competition necessarily promote our privacy and well-being? Second, who owns the personal data, and is that even the right question? Third, what are the policy implications if personal data is non-rivalrous? Breaking Away not only articulates the limitations of the current enforcement and regulatory approach but offers concrete proposals to promote competition, without having to sacrifice our privacy. This book explores how these platforms accumulated their power, why the risks they pose are far greater than previously believed, and why the tools need to be far more robust than what is being proposed. Policymakers, scholars, and business owners, managers, and entrepreneurs seeking to compete and innovate in the digital platform economy will find the book an invaluable source of information.
Author: Robin Doss
Publisher: Springer
ISBN: 3319655485
Category : Computers
Languages : en
Pages : 206
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Book Description
This book constitutes the refereed proceedings of the Third International Conference on Future Network Systems and Security, FNSS 2017, held in Gainesville, FL, USA, during August/September 2017. The 15 full papers presented were carefully reviewed and selected from 42 submissions. The papers are organized in topical sections on protocol design and secure implementation, security protocols and attack countermeasures, big data and future applications.
Author: Rajiv Ramnath
Publisher: John Wiley & Sons
ISBN: 1118146360
Category : Computers
Languages : en
Pages : 515
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Book Description
Get quickly up to speed with the latest Android SDK Aimed at object oriented programmers, this straightforward-but-fun book serves as the most efficient way to understand Android, update an existing Android application, port a mobile application from another environment, or simply learn the ins and outs of the latest Android SDK. Packed with all the code and modules featured throughout, this guide also includes tutorials, tests, and project ideas. The authors forego the unnecessary repetition of material you already know and instead cut straight to the essentials such as interacting with hardware, getting familiar with the operating system, and networking. You'll walk through the process of designing, building, running, and debugging the application while you also learn Android best practices. Demonstrates a wide variety of Android features, including user interface design, application management, data and content management, and incorporating external services Organizes the many packages of the Android SDK by functionality and details which standards and features are appropriate for each level of the Android SDK Explains the new features of the latest Android SDK with examples and snippets that demonstrate how to effectively incorporate the features into new or existing applications Features all programming examples, including the sample application, on the companion web site Android 3 SDK Programming For Dummies is written in clear, plain English to help you quickly understand and program the latest Android SDK.
