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Author: Columbia Broadcasting System, Inc
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 8
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Book Description
Author: Columbia Broadcasting System, Inc
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 8
Get Book Here
Book Description
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 9780802066473
Category : Performing Arts
Languages : en
Pages : 676
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Book Description
A decade after the first Canadian telecasts in September 1952, TV had conquered the country. Why was the little screen so enthusiastically welcomed by Canadians? Was television in its early years more innovative, less commerical, and more Canadian than current than current offerings? In this study of what is often called the 'golden age' of television, Paul Rutherford has set out to dispel some cherished myths and to resurrect the memory of a noble experiment in the making of Canadian culture. He focuses on three key aspects of the story. The first is the development of the national service, including the critical acclaim won by Radio-Canada, the struggles of the CBC's English service to provide mass entertainment that could compete with the Hollywood product, and the effective challenge of private television to the whole dream of public broadcasting. The second deals with the wealth of made-in-Canada programming available to please and inform vviewers - even commercials receive close attention. Altogether, Rutherford argues, Canadian programming reflected as well as enhanced the prevailing values and assumptions of the mainstream. The final focus is on McLuhan's Question: What happens to society when a new medium of communications enters the picture? Rutherford's findings cast doubt upon the common presumptions about the awesome power of television. Television in Canada, Rutherford concludes, amounts to a failed revolution. It never realized the ambbitions of its masters or the fears of its critics. Its course was shaped not only by the will of the government, the power of commerce, and the empire of Hollywood, but also by the desires and habits of the viewers.
Author: Cynthia B. Meyers
Publisher: Fordham Univ Press
ISBN: 0823253767
Category : Social Science
Languages : en
Pages : 513
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Book Description
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 9780292777637
Category : Performing Arts
Languages : en
Pages : 292
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Book Description
"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." ?Jerry Della Femina, President, Jerry Della Femina & Partners "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." ?John Gerzema, Managing Director, Fallon NYC "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." ?Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." ?Megan Kent, Executive Director, Brand Planning, Bozell Worldwide "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." ?Lary May, Professor of American Studies, University of Minnesota "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities?the television commercial." ?Mark R. Morris, Chairman, Bates North America "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." ?John F. Sherry, Jr., Professor of Marketing, Northwestern University "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." ?Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.
Author: Ed Tittel
Publisher: John Wiley & Sons
ISBN: 0470916591
Category : Computers
Languages : en
Pages : 416
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Book Description
The indispensable introductory reference guide to HTML, XHTML and CSS Even though new technologies enable people to do much more with the Web, in the end HTML, XHTML and CSS are still at the root of any Web site. The newest edition of this bestselling guide is fully updated and revised for the latest technology changes to the field, including HTML5 and CSS3. Illustrated in full color, this book provides beginner and advanced coders the tools they need to be proficient at these programming languages. Shows you how to create a Web page and formulate XHTML document structure Addresses working with content management systems (WordPress, Drupal, and Joomla), and designing for mobile devices (iPhone, BlackBerry, and Android) Introduces HTML5 and CSS3, tools critical to mobile Web development Reviews working with text, lists, and images, and customizing links Demonstrates ways to employ cascading style sheets (CSS) and get creative with colors and fonts Details integrating scripts with XHTML and understanding deprecated HTML markup tags Written by two veteran computer whizzes, HTML, XHTML and CSS For Dummies will help you get the design results you want!
Author: William Safire
Publisher: Random House
ISBN: 0307799751
Category : Language Arts & Disciplines
Languages : en
Pages : 597
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Book Description
The Pulitzer Prize-winning columnist describes his lifelong fascination with Norma Loquendi--common speech--in a collection of columns that celebrates the mysteries and continual evolution of the English language.
Author: Georgiana Banita
Publisher: Univ. Press of Mississippi
ISBN: 1496837525
Category : Literary Criticism
Languages : en
Pages : 250
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Book Description
Contributions by Georgiana Banita, Colin Beineke, Harriet Earle, Ariela Freedman, Liza Futerman, Shawn Gilmore, Sarah Hamblin, Cara Koehler, Lee Konstantinou, Patrick Lawrence, Philip Smith, and Kent Worcester A carefully curated, wide-ranging edited volume tracing Art Spiegelman’s exceptional trajectory from underground rebellion to mainstream success, Artful Breakdowns: The Comics of Art Spiegelman reveals his key role in the rise of comics as an art form and of the cartoonist as artist. The collection grapples with Spiegelman’s astonishing versatility, from his irreverent underground strips, influential avant-garde magazine RAW, the expressionist style of the comics classic Maus, the illustrations to the Jazz Age poem “The Wild Party,” and his response to the September 11 terrorist attacks to his iconic cover art for the New Yorker, his children’s books, and various cross-media collaborations. The twelve chapters cut across Spiegelman’s career to document continuities and ruptures that the intense focus on Maus has obscured, yielding an array of original readings. Spiegelman’s predilection for collage, improvisation, and the potent protest of silence shows his allegiance to modernist art. His cultural critique and anticapitalist, antimilitary positions shed light on his vocal public persona, while his deft intertextual strategies of mixing media archives, from comics to photography and film, amplify the poignance of his works. Developing new approaches to Spiegelman’s comics—such as the publication history of Maus, the history of immigration and xenophobia, and the cartoonist’s elevation of children’s comics—the collection leaves no doubt that despite the accolades his accessible comics have garnered, we have yet to grasp the full range of Spiegelman’s achievements in the realm of comics and beyond.
Author: Joe Perrone
Publisher: Xlibris Corporation
ISBN: 1503591778
Category : Poetry
Languages : en
Pages : 338
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Book Description
Some Poems By Joe (Whos Not A Poe) Some Food For Thought Some Stories Taught So Please Enjoy They Wont Annoy Youll Laugh, Youll Cry (Just Dont Ask Why) So Take A Chance And Take A Glance Cause Whats Inside Was Writ With Pride
Author: Walker Smith
Publisher: Sonata Books, LLC
ISBN: 0990499626
Category : Fiction
Languages : en
Pages : 439
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Book Description
Bluestone Rondo is a racial Cain and Abel story set to a score of jazz, obsession, and revenge. In 1927, a black tenant farmer’s wife gives birth to unusual twins—one is dark and one is light enough to pass for white. Growing up to learn that color is worth more than brotherhood in the Jim Crow South, they fall into a trap that was set for them by generations of racial discord. After a violent fight, Joe disappears and Calvin is convicted for his murder. As Calvin’s life takes a downward turn, Joe basks in the bright lights of New York as a successful white Jazz singer on 52nd Street. After marrying Magda, the blue-eyed girl of his dreams, his fear of exposure takes a turn for the irrational. The entertainment industry is in a cold-sweat panic over Joseph McCarthy’s Blacklist, and Joe feels threatened by the non-stop radio reports of blacklisted witnesses “naming names.” He is unable to break the moth-and-flame hold of black trumpet player Doc Calhoun and his unforgettable wife Pearl, a paradox of wisdom and heroin addiction. And Joe begins to see his brother in the shadows. Bluestone Rondo is a story of life-and-death choices—a Jazz masterpiece of love and hate that leads to two volatile plot twists and one fatal showdown.
Author: Robert Stelle
Publisher: iUniverse
ISBN: 0595203272
Category : Fiction
Languages : en
Pages : 314
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Book Description
Alvin Frome, a retired patent attorney, gasps in horror as he sees his wife, daughter, and three other persons ruthlessly murdered by a drive-by killer. Investigations are slowed by bribery of certain high-ranking politicians, judges, and police officers, but Frome is determined to see justice done. The story weaves through the dangerous underworld of Chicago, New Orleans, and Detroit.
