The Language of Service Encounters PDF Download
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Author: J. César Félix-Brasdefer
Publisher: Cambridge University Press
ISBN: 1107035821
Category : Language Arts & Disciplines
Languages : en
Pages : 295
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Book Description
A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.
Author: J. César Félix-Brasdefer
Publisher: Cambridge University Press
ISBN: 1107035821
Category : Language Arts & Disciplines
Languages : en
Pages : 295
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Book Description
A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.
Author: Hartmut Haberland
Publisher: Springer Science & Business Media
ISBN: 9400764766
Category : Education
Languages : en
Pages : 243
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Book Description
Reflecting the increased use of English as lingua franca in today’s university education, this volume maps the interplay and competition between English and other tongues in a learning community that in practice is not only bilingual but multilingual. The volume includes case studies from Japan, Australia, South Africa, Germany, Catalonia, China, Denmark and Sweden, analysing a range of issues such as the conflict between the students’ native languages and English, the reality of parallel teaching in English as well as in the local language, and classrooms that are nominally English-speaking but multilingual in practice. The book assesses the factors common to successful bilingual learners, and provides university administrators, policy makers and teachers around the world with a much-needed commentary on the challenges they face in increasingly multilingual surroundings characterized by a heterogeneous student population. Patterns of language alternation and choice have become increasingly important to the development of an understanding of the internationalisation of higher education that is occurring world-wide. This volume draws on the extensive and varied literature related to the sociolinguistics of globalisation – linguistic ethnography, discourse analysis, language teaching, language and identity, and language planning – as the theoretical bases for the description of the nature of these emerging multilingual communities that are increasingly found in international education. It uses observational data from eleven studies that take into account the macro (societal), meso (university) and micro (participant) levels of language interaction to explicate the range of language encounters – highlighting both successful and problematic interactions and their related language ideologies. Although English is the common lingua franca, the studies in the volume highlight the importance of the multilingual resources available to participants in higher educational institutions that are used to negotiate and solve their language problems. The volume brings to our attention a range of important insights into language issues found in the internationalisation of higher education, and provides a resource for those wishing to understand or do research on how language hybridity and multilingual communicative practices are evolving there. Richard B. Baldauf Jr., Professor, The University of Queensland
Author: Piyush Sharma
Publisher: Springer
ISBN: 3319919415
Category : Business & Economics
Languages : en
Pages : 105
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Book Description
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
Author: Eva Codó
Publisher: Walter de Gruyter
ISBN: 9783110195897
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Focuses on how bureaucrats exert multiple forms of control over migrants, and specifically, how they restrict their access to key bureaucratic information. Drawing on a corpus of data gathered in a multilingual immigration office in Spain, this book is also suitable for students in the fields of sociolinguistics, and language and immigration.
Author: Colin Baker
Publisher: Multilingual Matters
ISBN: 9781853593628
Category : Language Arts & Disciplines
Languages : en
Pages : 776
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Book Description
This encyclopedia is divided into three sections: individual bilingualism; bilingualism in society and bilingual education. It includes many pictures, graphs, maps and diagrams. The book concludes with a comprehensive bibliography on bilingualism.
Author: K. Richards
Publisher: Springer
ISBN: 0230287859
Category : Language Arts & Disciplines
Languages : en
Pages : 307
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Book Description
This book explores the relationship between conversation analysis and applied linguistics, demonstrating how the analysis of institutional talk can contribute to professional practice. With a foreword by Paul Drew, the core of the collection deals with topics as diverse as speech therapy and retailing; radio journalism and cross-cultural training.
Author: L. Callahan
Publisher: Springer
ISBN: 1137340452
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
Spanish and Portuguese Across Time covers a diverse range of topics with a common focus, on the dynamic nature of languages and the social forces that shape them across time, place, and borders, and demonstrates how linguistic principles can offer productive angles to the study of literature.
Author: Joan Pujolar
Publisher: Walter de Gruyter
ISBN: 3110809125
Category : Language Arts & Disciplines
Languages : en
Pages : 368
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Book Description
This is the most respected and authoritative college textbook available on human sexuality. Written in a direct, non-judgmental manner, this edition of OUR SEXUALITY has been thoroughly and carefully updated to reflect the most current research findings. It is the first college text to bring cutting-edge and in-depth emphasis on the impact of politics on sexuality. Crooks and Baur keep you interested with the most exciting, emerging research and coverage, and focus on strengthening healthy communication among partners. The authors also have revised their overall coverage on maintaining a responsible and healthy sexual relationship, with greater attention to diversity and inclusiveness. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Author: Pilar Garcés-Conejos Blitvich
Publisher: John Benjamins Publishing Company
ISBN: 9027262993
Category : Language Arts & Disciplines
Languages : en
Pages : 261
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Book Description
The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other globalized economic practices, and remediation by new technologies have had on the service encounters genre (SE). From both a multilingual and a multidisciplinary perspective, this collection explores the development of technological applications and professional best practices as well as call centre interaction, e-commerce, and e-word of mouth. More specifically, the papers in this volume report on technology developed to support SEs and how this technology influences service providers and their allowable linguistic contributions. Further, this collection provides valuable insights on the language and strategic behaviour deployed in less researched kinds of SEs, gives special attention to how technology impacts the interface between the transactional and interactional goals of SEs, and thus has real world applications.
Author: Jane Jackson
Publisher: Routledge
ISBN: 1136649530
Category : Foreign Language Study
Languages : en
Pages : 613
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Book Description
Section 1.Foundations of language and intercultural communication --section 2.Core themes and issues: verbal and nonverbal communications and culture --section 3.Theory into practice: towards intercultural (communicative) competence and citizenship --section 4.Language and intercultural communication in context --section 5.New debates and future directions. - A comprehensive introduction to the multidisciplinary field of intercultural communication, drawing on the expertise of leading scholars from diverse backgrounds.
