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Author: Anna Trosborg
Publisher: John Benjamins Publishing
ISBN: 9027250898
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction as typified forms of typified circumstances, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
Author: Anna Trosborg
Publisher: John Benjamins Publishing
ISBN: 9027250898
Category : Language Arts & Disciplines
Languages : en
Pages : 272
Get Book Here
Book Description
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction as typified forms of typified circumstances, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
Author: V. K. Bhatia
Publisher: Routledge
ISBN: 131789653X
Category : Language Arts & Disciplines
Languages : en
Pages : 237
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Book Description
Genre analysis has a long-established tradition in literature, but interest in the analysis of non-literary genres has been very recent. This book examines the theory of genre analysis, looks at genre analysis in action, taking texts from a wide variety of genres and discusses the use of genre analysis in language teaching and language reform.
Author: Bodil Helder
Publisher: Samfundslitteratur
ISBN: 9788759315682
Category : Discourse analysis, Narrative
Languages : en
Pages : 244
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Book Description
Author: HAJIBAH OSMAN
Publisher:
ISBN: 9783639196443
Category : Educational planning
Languages : de
Pages : 456
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Book Description
Author: Helena Halmari
Publisher: John Benjamins Publishing
ISBN: 9789027253736
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author: Vijay K. Bhatia
Publisher: Taylor & Francis
ISBN: 1317426746
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achieve objectives, often giving the impression as if producing genres is an end in itself, rather than a means to an end. The result of this focus is that there has been very little attention paid to the ultimate outcomes of these genre-based discursive activities, which are more appropriately viewed as academic, institutional, organizational, and professional actions and practices, which are invariably non-discursive, though often achieved through discursive means. It was this objective in mind that the book develops an approach to a more critical and deeper understanding of interdiscursive professional voices and actions. Critical Genre Analysis as a theory of discursive performance is thus an attempt to be as objective as possible, rigorous in analytical endeavour, using a multiperspective and multidimensional methodological framework taking into account interdiscursive aspects of genre construction to make it increasingly explanatory to demystify discursive performance in a range of professional contexts.
Author: Christopher Hopkinson
Publisher: Cambridge Scholars Publishing
ISBN: 1443894044
Category : Discourse analysis
Languages : en
Pages : 285
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Book Description
This volume brings together contributions focused on, and shaped by, two areas of linguistic research: genre analysis and the interpersonal component of language and discourse. It explores the interplay and interaction of genre and the interpersonal component, revealing potential connections and interdependencies between genre conventions and the realisation of interpersonal meanings, viewed from the perspective of the systemic functional approach to language and discourse analysis. The contributions focus on a variety of aspects of the interpersonal in selected genres of professional discourse, including not only communication among professionals, but also genres produced by professionals to address non-specialists. The volume consists of nine chapters grouped into three sections, guiding readers through four major discourse domains, namely media discourse, academic discourse, institutional discourse, and promotional discourse. Institutional and promotional discourses are combined in a single section, reflecting the hybridism of the majority of the genres under investigation here: genres of institutional discourse typically exhibit features akin to advertising, not only presenting the institutions in terms of the scope of their activities and services, but also serving a clear promotional purpose. The studies document how omnipresent, varied and plentiful the strategies of intersubjective positioning are, and how significant their position in genres and discourses invariably is. The social and cultural grounding of genres requires them to be conventional, yet it also ensures their flexibility, continuous development and change—qualities which make genres a permanent challenge and inspiration for research and discussion.
Author: Vijay Kumar Bhatia
Publisher: A&C Black
ISBN: 9780826454454
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
This book extends the scope and coverage of genre theory, giving more emphasis to what is known as pragmatic space; in other words it integrates the study of discourse at the textual level with the study of how that discourse operates in its social context.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Book Description
Author: Juan Carlos Palmer
Publisher: Peter Lang
ISBN: 9783039109548
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
