An Investigation of Role Change of the U.S. Army Communicator Since World War II. PDF Download
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Author: Francis Thomas Devlin
Publisher:
ISBN:
Category :
Languages : en
Pages : 198
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Book Description
Author: Francis Thomas Devlin
Publisher:
ISBN:
Category :
Languages : en
Pages : 198
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Book Description
Author: George Raynor Thompson
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 720
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Book Description
Author: George Raynor Thompson
Publisher:
ISBN:
Category : History
Languages : en
Pages : 648
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Book Description
Author: Jonathan Mallory House
Publisher: DIANE Publishing
ISBN: 1428915834
Category : Armies
Languages : en
Pages : 235
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Book Description
Author: Joseph P. Forgas
Publisher: Psychology Press
ISBN: 1136897798
Category : Psychology
Languages : en
Pages : 315
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Book Description
Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners in clinical, counseling, organizational, marketing, forensic, and developmental psychology.
Author: Garth S. Jowett
Publisher: SAGE Publications
ISBN: 1506371337
Category : Language Arts & Disciplines
Languages : en
Pages : 302
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Book Description
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding. New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
Author: Stephen W. Littlejohn
Publisher: SAGE
ISBN: 1412959373
Category : Language Arts & Disciplines
Languages : en
Pages : 1193
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Book Description
The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.
Author: Thomas L. McPhail
Publisher: John Wiley & Sons
ISBN: 1119522188
Category : Social Science
Languages : en
Pages : 342
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Book Description
Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. • Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order • Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media • Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google) • Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment • Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.
Author: Wilbur Schramm
Publisher: SAGE
ISBN: 9780761907169
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description].
Author: Chin-Chuan Lee
Publisher: Taylor & Francis
ISBN: 1040185762
Category : Language Arts & Disciplines
Languages : en
Pages : 314
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Book Description
Drawing on studies of international communication and late Qing and Republican newspapers, this book examines the intellectual and practical development of communication from a global and historical perspective. The book is organized in two parts. The first part explores the “domestication” and fragmentation of communication studies, examining how domestic communication paradigms have been transformed into “refined mediocrity” and how international communication is now included in discussions of “modern theory”. Focusing on the newspapers of China’s Republican era, the second part explores the history of journalism from a variety of perspectives and addresses several key research issues. By exploring ways to connect theories in the humanities and social sciences, bridging the gap between Eastern and Western cultures, and interweaving case studies and macro-level theorizing, the author shows that communication analysis is necessarily dialectical, specific, complementary, and conditional. The book sheds important light on how acting locally while thinking globally can help us reconstruct the epistemological and methodological foundations of international communication. The title will appeal to scholars and students in communication studies, journalism, and the social sciences, especially those interested in international communication.
