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Author: Ole J. Mjøs
Publisher: Bloomsbury Publishing
ISBN: 1350348740
Category : Social Science
Languages : en
Pages : 273
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Book Description
An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.
Author: Ole J. Mjøs
Publisher: Bloomsbury Publishing
ISBN: 1350348740
Category : Social Science
Languages : en
Pages : 273
Get Book
Book Description
An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.
Author: Ole J. Mjos
Publisher:
ISBN: 9781350348721
Category : Communication, International
Languages : en
Pages : 0
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Book Description
"A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"--
Author: Ole J. Mjøs
Publisher: Bloomsbury Publishing
ISBN: 1350348732
Category : Social Science
Languages : en
Pages : 273
Get Book
Book Description
An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.
Author: Joe Straubhaar
Publisher:
ISBN: 9780203143674
Category :
Languages : en
Pages : 256
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Book Description
Author: Lyn Gorman
Publisher: John Wiley & Sons
ISBN: 1405149353
Category : Social Science
Languages : en
Pages : 384
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Book Description
Media and Society into the 21st Century captures the breathtaking revolutionary sweep of mass media from the late 19th century to the present day. Updated and expanded new edition including coverage of recent media developments and the continued impact of technological change Newly reworked chapters on media, war, international relations, and new media A new "Web 2.0" section explores the role of blogging, social networking, user-generated content, and search media in media landscape
Author: John Allen Hendricks
Publisher: Lexington Books
ISBN: 0739140051
Category : Technology & Engineering
Languages : en
Pages : 311
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Book Description
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Author: Micky Lee
Publisher: Routledge
ISBN: 1134972601
Category : Social Science
Languages : en
Pages : 270
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Book Description
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Author: Patricia J. Campbell
Publisher: John Wiley & Sons
ISBN: 1444329588
Category : Political Science
Languages : en
Pages : 441
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Book Description
Taking an interdisciplinary approach, An Introduction to Global Studies presents readers with a solid introduction to the complex, interconnected forces and issues confronting today's globalized world. Introduces readers to major theories, key terms, concepts, and notable theorists Equips readers with the basic knowledge and conceptual tools necessary for thinking critically about the complex issues facing the global community Includes a variety of supplemental features to facilitate learning and enhance readers' understanding of the material
Author: Divya McMillin
Publisher: John Wiley & Sons
ISBN: 1405172622
Category : Social Science
Languages : en
Pages : 288
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Book Description
International Media Studies is a bold introduction to thefield that focuses on a de-centering of media epistemology torepresent a more thorough world-view. A comprehensive textbook exploring the current state of mediastudies as it is being practised across the world Takes discussions about media studies beyond other textbooks,by situating the subject firmly in an international contextappropriate to the globalized, 21st century Surveys our reception of a wide variety of media content andformats including television, magazines, fiction, newspapers, andpopular music Considers both theoretical and much-needed ethnographicperspectives on media studies Showcases global and local media patterns in a variety ofcountries around the world, including examples from Asia, Africa,and Latin America
Author: Jim Macnamara
Publisher: Peter Lang
ISBN: 9781433109362
Category : Education
Languages : en
Pages : 428
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Book Description
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
