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Author: H. P. Yates
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: H. P. Yates
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Johannes-Cornelius Adari
Publisher: diplom.de
ISBN: 3832481893
Category : Business & Economics
Languages : en
Pages : 85
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Inhaltsangabe:Abstract: The target of this case study is to present and analyse the drastic false estimations made by BMW in planning and realising the Rover transition as well as its consequences. The worked out mistakes should be generalized in order to give opportunities of their avoidance for future M&A cases. After working out the M&A basics in the 1st chapter, the 2nd chapter deals with the reasons of BMW Management to buy another international manufacturer and gives a clue why the choice fell just on Rover. It opens with an overview of the economic development during the 6 years time period of the Rover takeover. After this, the economic and political environment is shown, also the market situation in the automobile segment in the year of the takeover, followed by the business course and goals of BMW as well as their alternatives. This chapter closes with the strategy and enterprise philosophy of BMW and with a list of the of the Rover Group s assets in 1994. In the 3rd and 4th chapters of this case study the mistakes of the BMW management attempting to integrate Rover into the BMW portfolio are shown and analysed, as well as its consequences for BMW and Rover. The 5th chapter will end with the conclusion, why the Rover takeover went wrong. Zusammenfassung: Ziel der Arbeit ist es, die strategischen Ziele, die Tragweite und die möglichen Folgen von M&A-Transaktionen in den Bereichen Finanzen (Investitionen und operatives Geschäft), Unternehmensführung- und Organisation sowie der Unternehmenskultur anhand dieses Unternehmenskaufes zu untersuchen. Dazu wurde die Arbeit in 6 Teile untergliedert. Im 1. Teil werden die allgemeinen M&A-Grundlagen beleuchtet, insbesondere die Ziele, Erscheinungsformen, rechtlichen Rahmenbedingungen als auch die Vor- und Nachteile von M&A-Transaktionen. Im 2. Teil wird das Umfeld von BMW im Jahre 1994 analysiert, die strategischen Gestaltungsmöglichkeiten dargestellt und untersucht, warum gerade die britische Rover Group der für BMW geeignete Übernahmekandidat zu sein schien. Im 3. und 4. Teil wird die Transaktion und ihre Folgephasen untersucht und die Gründe für das Scheitern der Übernahme herausgearbeitet. Die Zusammenfassung und kritische Bewertung der dem BMW Vorstand unterlaufenen Entscheidungsfehler bei der Auswahl und Führung von Rover erfolgt im 5. Teil. Die Arbeit schließt ab mit dem 6. Teil, in dem die finanziellen Auswirkungen der Transaktion kommentiert und anhand von 10 Säulen- [...]
Author: Sebastian Meyer
Publisher: GRIN Verlag
ISBN: 3638736040
Category : Business & Economics
Languages : en
Pages : 53
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Bachelor Thesis from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), 51 entries in the bibliography, language: English, abstract: It is the aim of the present dissertation to identify and evaluate reasons, which led M&A fail in order to develop a strategy to design such processes more secure. The well-known liaison between BMW and Rover will be used as an example for failing M&A and will accompany this dissertation. After a brief introduction, containing definitions, a historical overview and motives and objectives of M&A this work provides an investigation of both Due Diligence and Post-Merger-Integration. Additionally, the author will clarify the way of data collection, the objectives and the design of his research in a Methodology chapter. Subsequent to the Methodology, a chapter discussing the author's findings of the Due Diligence and the Post-Merger-Integration concerning BMW and Rover will follow. The last point of the present dissertation is a chapter containing Conclusions and Recommendations in which the author provides his point of view of the BMW and Rover case and his strategy with regard to M&A in general.
Author: N. S. Potter
Publisher:
ISBN:
Category : Automobile industry
Languages : en
Pages : 10
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Author: Christopher Brady
Publisher: Financial Times/Prentice Hall
ISBN: 9780273656753
Category : Automobile industry and trade
Languages : en
Pages : 232
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Book Description
"If, like us, you like a darn good read about business events, with real managers struggling with real issues, this is the book to curl up with (at times your guts will curl too)." Management Today "Thorough and well-grounded." The Economist "It comprehensively demolishes the business logic behind BMW's flawed acquisition of Rover." Financial Times BMW promised a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went wrong. Badly wrong. End of the Road is the full story of the eight-year saga of BMW's ownership of Rover - from acquisition to sale and subsequent aftermath. Witness the clash of cultures, battle of executive egos, disastrous decisions and boardroom bloodshed. Based on unparalleled and officially sanctioned access to all the major players, Brady and Lorenz reveal the full story. Find out how BMW and MG Rover have fared since the sale, and share the authors' predictions for the future of both companies. The BMW purchase of Rover was seen as the end of a great British industry. It was also the start of a great British drama...
Author: Carol Belkin Stevens
Publisher: Pearson Education
ISBN: 9780273706533
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
"There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The events that led to the downfall were as tragic as they were predictable." "In an earlier edition of this book, at the point when BMW sold MG Rover, Chris Brady and Andrew Lorenz predicted with astonishing accuracy that the Phoenix takeover of the company was doomed to failure. Here, they tell the full untold story of Rover's downfall, from beginning to end."--BOOK JACKET.
Author: Mike Gould
Publisher: Crowood
ISBN: 1847979408
Category : Transportation
Languages : en
Pages : 652
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Book Description
The Rover Group - Company and Cars is a comprehensive history of the company and a guide to its products. Centring on the period of the official existence of the Rover Group, the book also examines the events leading up to its formation in 1986 and its controversial aftermath, following its dismemberment in 2000. The book is backed by first-hand accounts from Rover employees, as well as a foreword by Jon Moulton, the man behind several bids to acquire elements of the company. Including production histories and full specification guides to its cars, The Rover Group is a compelling insider's account of one of the most controversial periods in the British motor industry. The book covers: the beginnings of Rover and its place in British Leyland; Land Rover's expansion in the 1980s and how it led to the foundation of the Rover Group; Rover under British Aerospace and the sell-off to BMW; Rover's struggle under German management and BMW's disposal of the Group and finally, the aftermath of Rover's collapse - MG Rover, Land Rover and MINI. Fully illustrated with 270 historical and original colour photographs.
Author: Linda Vuskane
Publisher: GRIN Verlag
ISBN: 3640682718
Category : Business & Economics
Languages : en
Pages : 17
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Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, Glyndŵr University, Wrexham known as NEWI, course: Strategic Business, language: English, abstract: BMW – the Bavarian based luxury car producer is seen as one of the most prestigious, stable and admired companies in the world. By 2008 the company sold 1.2 million automobiles under its largest brand – the BMW. In 2001 it very successfully launched the new Mini which is the only brand kept after the failed acquisition of the Rover group with sales rising to over 230 thousand in 2008. In 2003 Rolls Royce was added to BMW’s portfolio and sold 1,212 units in 2008 – an increase of 53% compared to 2004 (BMW Annual Report 2008, pp6-7). The company has not only one of the strongest brands worldwide and exclusively high profit margins of 8 – 10% but since 2007 it has been the world's top seller in the premium class (Hawranek, 2008). In the last 50 years BMW has built a powerful brand image and distinctive competitive advantage. However, with rising fuel prices and climate change BMW will have to work hard to develop an environmentally-friendly car that still supports the values that the company has been standing for. Despite the fact that recent recession has hit hard the luxury market BMW considers itself in fundamentally good shape as it began preparing for a downturn in early 2008 (Ewing, 2009). However, there are no reliable predictions on how long the crises will last and how the automobile industry will develop in the future but the direction BMW has to work to is certainly clear – to a greener, more environmentally-friendly Beemer.
Author: David Kiley
Publisher: John Wiley & Sons
ISBN: 0471663840
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Author:
Publisher: GRIN Verlag
ISBN: 3656930821
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 70 %, Prifysgol Cymru University of Wales, language: English, abstract: Germany is one of the leading car manufacturer industries in the world. The German automotive market convinces customer preferences around the world with companies like Volkswagen, BMW or Daimler, as confirmed by export rates of 190 billion euro through vehicles and components in 2012 (Frankfurter Allgemeine Zeitung, 2013). The Bavarian automobile manufacturer BMW is one of these highly regarded and ven-erated automobile brands. The enterprise BMW Group assert their top position in the premium segment with a new record in global sales of about 2.1 million automobiles in 2014. The additional brand MINI could hold the level of its sales from the previous year and, for the first time, Rolls Royce Motor Cars was able to increase the sales over 4.000 units in 2014, and thus assert the position as the market leader in the absolute luxury segment. Hawranek (2008) and Reithofer, chief executive of BMW, (BMW Group, 2015) emphasise that the company remain faithful to its strategy to continuously hold the position as the world’s top seller in the premium class. The elaboration will present an environmental analysis of the BMW Group in the automotive industry with help of the principles of a PESTEL-Analysis. After a general over-view of the automotive industry in the 21st century in chapter 2, each point of the PESTEL-analysis will be processed separately in chapter 3. The conclusion in chapter 4 in-cludes the results, an overall assessment of the BMW Group and recommendations considering the focus of the business strategy.
