An application of the American Customer Satisfaction Index Model (ACSIM) in the Nepalese Mobile Phone Sector PDF Download
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Author: Kaji Bahadur Dahal
Publisher: GRIN Verlag
ISBN: 3668208336
Category : Business & Economics
Languages : en
Pages : 39
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Book Description
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, Maastricht School of Management, course: MBA, language: English, abstract: Nepalese mobile phone market is one of the fast growing businesses with the penetration rate of at least 67.92% for GSM mobile services. Mobile phone providers have also been competing to offer dynamic services to customers. By doing this research, it is expected to offer inputs to enhance customer satisfaction with mobile services in Nepal. The term ‘customer satisfaction’ has become an emerging issue for academic research as business organizations recognize that customer satisfaction is the only way to win in the given tough competitive business world. The aim of this paper is to measure the antecedents and consequences of overall customer satisfaction with mobile services in Nepal. This study is probably the first of its kind in Nepal, which uses standard customer satisfaction measures (American customer satisfaction index model, (ACSIM) to examine the customer satisfaction with mobile services. It uses a structured questionnaire to collect the data from 242 young mobile users from two colleges in Nepal. Based on the observation, it is found that the influencing antecedents of customer satisfaction are customer expectation, perceived quality and perceived value. Similarly, it is also found that highly satisfied customers are more likely to repurchase and higher price tolerance to price increases by current mobile services provider or price decreases by rival. The result of this study is more applicable to young adult mobile services market in Nepal rather than to entire mobile subscriber population. The study reveals that mobile services provider must focus on improving mobile services quality to increase customer satisfaction and customer loyalty. The value of this study is that it uses well known research model to measure customer satisfaction with mobile services in Nepal.
Author: Kaji Bahadur Dahal
Publisher: GRIN Verlag
ISBN: 3668208336
Category : Business & Economics
Languages : en
Pages : 39
Get Book Here
Book Description
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, Maastricht School of Management, course: MBA, language: English, abstract: Nepalese mobile phone market is one of the fast growing businesses with the penetration rate of at least 67.92% for GSM mobile services. Mobile phone providers have also been competing to offer dynamic services to customers. By doing this research, it is expected to offer inputs to enhance customer satisfaction with mobile services in Nepal. The term ‘customer satisfaction’ has become an emerging issue for academic research as business organizations recognize that customer satisfaction is the only way to win in the given tough competitive business world. The aim of this paper is to measure the antecedents and consequences of overall customer satisfaction with mobile services in Nepal. This study is probably the first of its kind in Nepal, which uses standard customer satisfaction measures (American customer satisfaction index model, (ACSIM) to examine the customer satisfaction with mobile services. It uses a structured questionnaire to collect the data from 242 young mobile users from two colleges in Nepal. Based on the observation, it is found that the influencing antecedents of customer satisfaction are customer expectation, perceived quality and perceived value. Similarly, it is also found that highly satisfied customers are more likely to repurchase and higher price tolerance to price increases by current mobile services provider or price decreases by rival. The result of this study is more applicable to young adult mobile services market in Nepal rather than to entire mobile subscriber population. The study reveals that mobile services provider must focus on improving mobile services quality to increase customer satisfaction and customer loyalty. The value of this study is that it uses well known research model to measure customer satisfaction with mobile services in Nepal.
Author: James Hartman
Publisher:
ISBN: 9780983511014
Category : National security
Languages : en
Pages : 501
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Book Description
With the importance of sustainability and its impact on the Department of Defense, CSL's National Security Issues Branch has collected works from subject matter experts who cover the topic in a variety of ways in everything from sustainability and national security to sustainability of installations. In particular, Dr. Jim Hartman's chapter, "Sustainability and National Security", examines the evolution of the Army's sustainability program and its contributions to the national strategic security objectives. The growing world population and imbalance of natural resources are expected to affect US, as well as Army, interests. Dr. Hartman asserts sustainability is the nexus to ensure future security, which can only be achieved through the development and implementation of sound business practices. Dr. Hartman opines the Army, as a large institution, is well suited to lead a whole of government approach to sustainability.
Author: United States
Publisher:
ISBN:
Category : Four Confederated Bands of Pawnees
Languages : en
Pages : 450
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Author:
Publisher:
ISBN:
Category : Military planning
Languages : en
Pages : 24
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Author:
Publisher:
ISBN:
Category : Highway planning
Languages : en
Pages : 22
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Author: U.S. National Commission for UNESCO.
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Author: Malik J. Mohan
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 322
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Author: Richard A. Matthew
Publisher: UNEP/Earthprint
ISBN: 9789280729573
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Today’s changing security landscape requires a radical shift in the way the international community engages in conflict management. This report by the United nations Environment Programme aims to review the latest knowledge and field experience on the linkages between environment, conflict and peacebuilding, and to discuss the ways in which these issues can be addressed and integrated in a more coherent and systematic way by the UN, Member States and other stakeholders involved in peacebuilding interventions and conflict prevention.
Author:
Publisher:
ISBN: 9789286123702
Category :
Languages : en
Pages : 51
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Book Description
Sustainability lies at the heart of everything the EIB Group does and shapes its activities and investment decisions. This report is a testament to the achievements of the best corporate responsibility standards followed by the EIB Group. As the EU Bank and GRI organizational stakeholder, the EIB Group follows the GRI G4 reporting guidelines. This report is prepared according to the GRI G4 guidelines at the comprehensive option.
Author: David Willemsen
Publisher: GRIN Verlag
ISBN: 3640834453
Category : Business & Economics
Languages : en
Pages : 81
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Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, RWTH Aachen University (Lehrstuhl Wirtschaftswissenschaften f r Ingenieure und Naturwissenschaftler ), language: English, abstract: Only those companies that fully satisfy their customers will be able to maintain a top market position in the long run. Despite the fact that this rule has been known for a very long time, it has drastically gained in importance in the last years. The reasons are multifarious, but three main aspects can be named: the upswing of customer needs, exacerbating competition, and more complex market conditions. Rising customer demands can best be explained by a growing range of products competing against each other. In times of fierce competition, companies must deliver optimal products for the purpose of maintaining their competitiveness and strengthening their market positions. To ensure maximum customer loyalty, it is essential to know the status quo regarding the so called customer satisfaction and how consumer needs developed over time. This thesis presents the current state of research in the field of customer satisfaction measurement. In its macro-structure it can be divided into a theoretical and an empirical part. In the first one, the main measurement and calculation methods are described and discussed with focus on their capability to provide valid and reliable results concerning customer satisfaction. Chapter 2 sets the thematic framework by examining different conceptions of the formation of customer satisfaction. On this basis, a coarse presentation and categorization of prevalent measurement approaches is given. Not all of those approaches are up to today's standard of providing valid and reliable measures. Hence, in Chapter 3, only the promising subset of those approaches is further analyzed. Those methods are critically analyzed and assessed with the help o
