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An Analysis of the International Diamond Market

An Analysis of the International Diamond Market PDF Author: Donna J. Bergenstock
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
This book explores one particular threat faced by the diamond industry and De Beers during the early 1990s: the release or leakage of rough (uncut and unpolished) diamonds on the open market by the Russian Federation in violation of their sales agreement with De Beers. Of particular interest is the discussion of how a devastating currency crisis and government budget deficit drove the Russians to leak diamonds, along with the disclosure of the secretive, duplicitous manner in which rough stones were leaked. A secondary issue addressed concerns the promotional efforts undertaken by De Beers and their marketing and distribution subsidiary, the Central Selling Organization (CSO), recently renamed the Diamond Trading Company (DTC), to increase worldwide demand by influencing consumer perceptions and buying behavior.