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Author: Alan Nourie
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
This volume provides concise, in-depth histories of 106 of the most significant mass-market or general magazines in the United states--both active periodicals and those which have ceased publication. Included are magazines of wide audience appeal (e.g., People) as well as major tabloids, Sunday supplement magazines, regional magazines, and the most widely read publications devoted to specific audiences (e.g., Mechanix Illustrated) with a circulation of over 100,000. Emphasizes the modern mass-market periodical, but thirty-three titles have been included that were established or whose entire existence occurred in the 19th century. Profiles are arranged alphabetically by magazine title with cross references to title variations. In many instances, the history included here is the only source of information on the magazine covered. In others, large amounts of material written over the years have been consolidated, and along with accompanying bibliographies serve as a definitive source on the magazines in question. Locations have been provided in cases that might prove problematic. An indispensable resource for journalism students and researchers.
Author: Alan Nourie
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 632
Get Book
Book Description
This volume provides concise, in-depth histories of 106 of the most significant mass-market or general magazines in the United states--both active periodicals and those which have ceased publication. Included are magazines of wide audience appeal (e.g., People) as well as major tabloids, Sunday supplement magazines, regional magazines, and the most widely read publications devoted to specific audiences (e.g., Mechanix Illustrated) with a circulation of over 100,000. Emphasizes the modern mass-market periodical, but thirty-three titles have been included that were established or whose entire existence occurred in the 19th century. Profiles are arranged alphabetically by magazine title with cross references to title variations. In many instances, the history included here is the only source of information on the magazine covered. In others, large amounts of material written over the years have been consolidated, and along with accompanying bibliographies serve as a definitive source on the magazines in question. Locations have been provided in cases that might prove problematic. An indispensable resource for journalism students and researchers.
Author: Richard K. Popp
Publisher: LSU Press
ISBN: 0807142875
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.
Author: John William Tebbel
Publisher: New York : Oxford University Press
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 456
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Book Description
This carefully researched and sweeping work ranges from tales of the earliest magazine, The General Magazine of Benjamin Franklin and American Magazine of Andrew Bradford, to contemporary giants such as TV guide and Sports Illustrated, and includes a history of the business press.
Author: Kim Coventry
Publisher:
ISBN:
Category : Printing industry
Languages : en
Pages : 48
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Book Description
Author: David Abrahamson
Publisher: Hampton Press (NJ)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 136
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Book Description
This volume addresses the journalistic, economic and cultural/historical changes that have created contemporary magazines. It emphasises the transformation of the American consumer magazines during the 1960s and discusses their importance as products/catalysts of social/economic conditions.
Author: Tom Pendergast
Publisher: University of Missouri Press
ISBN: 0826262244
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR
Author: Richard Malin Ohmann
Publisher: Verso
ISBN: 9781859849743
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR
Author: Michael Schmid
Publisher: GRIN Verlag
ISBN: 3638595528
Category : Language Arts & Disciplines
Languages : en
Pages : 11
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Book Description
Essay from the year 2004 in the subject Communications - Journalism, Journalism Professions, grade: 1,0, Indiana University (School of Journalism), course: Journalism J650, language: English, abstract: Robert A. Gross begins his article Markets, Magazines, and More with reference to a quote from Ellen Gruber Garvey’s book The Adman in the Parlor: Magazines and the Gendering of Consumer Culture which summarizes quite well the essential reason behind many developments that led to the creation of an American mass market. “Why...do men make magazines? To sell ad. space in them. What’s a magazine? So many pages of ad. space.” According to Gross magazines were not so much about content as they were about the advertisements in them. Of course, magazines had to be sold in order for people to read the ads, but the content of the magazine was not designed to improve the reader’s life but to get him interested in the product and eventually make him buy it. Many scholars such as William Leach see this development in the American media landscape from a purely informational and even missionary character to a consumption and marketing based arena as a major move away from the traditional values of media outlets such as the newspaper and others. Leach evaluates this change in his book The Land of Desire where he takes a close look at the changes within the American culture and market. He argues that in the decades after the Civil War “American capitalism began to produce a distinct culture, unconnected to traditional family or community values, to religion in any conventional sense, or to political democracy. It was a secular business and market-oriented culture [...].” He traces this change from the time of the Protestant settlers and early American community life, where the ultimate fulfilment was salvation, spiritual blessings for all and an end to poverty, to the 1900s, where those religious ideals were increasingly transformed and commercialized into personal satisfaction and individual pleasures and profit. With the appearance of “new pleasure palaces” such as department stores, theaters, restaurants, hotels, dance halls, and amusement parks Americans experienced the joy of personal satisfaction. Whereas in the past, Leach writes, “values had taken their character from ... the church; now they were deriving it from business and consumption.” This democratization of individual desire of the post Civil War culture is probably one of the “most notable contributions to modern society” according to Leach.
Author: David K. Henkel
Publisher:
ISBN: 9780380769261
Category : Antiques & Collectibles
Languages : en
Pages : 748
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Book Description
The Essential Guide to American Magazines Here is the only guide on the market to all major categories of general circulation American magazines from 1880 to 1999. With up- to values on thousands of magazines, plus more than 550 new photos of collectible magazine covers, this book is a must for every collector. It includes: Current values for popular magazines, from National Geographic to Life, Rolling Stone, a and Tiger Beat Coverage of all movie, TV, and entertainment magazines, with extensive listings for TV/Guide and People Complete listings for every monster, science fiction, and horror magazine, from Famous Monsters of Filmland and Horror Tales to Starlog Values for adult magazines, including Playboy, High Society, and Penthouse, along with Sports Illustrated Swimsuit Special Editions, plus a list of the most collectible females, such as Samantha Fox and Cindy Crawford A new chapter on Karate and Wrestling magazines Dozens of recent magazines with collectible celebrity covers, including Xena and TheX-Files Tips on buying, selling, and starting a collection Grading information Advice for buying and selling over the Internet
Author: Lisa Jacobson
Publisher: Columbia University Press
ISBN: 0231113897
Category : Advertising and children
Languages : en
Pages : 319
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Book Description
In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.
