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All Consumers Are Not Created Equal

All Consumers Are Not Created Equal PDF Author: Garth Hallberg
Publisher: John Wiley & Sons
ISBN: 9780471120049
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.