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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 44
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Book Description
Author: Harold J. Raphael
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 252
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Book Description
Author: United States. Department of Commerce. Office of Consumer Affairs
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: United States. Executive Office of the President. Office of Consumer Affairs
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 1140
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Book Description
Investigates impact of packaging and labeling practices on consumer buying habits.
Author: United States. Congress. Senate. Judiciary
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 1138
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Book Description
Investigates impact of packaging and labeling practices on consumer buying habits.
Author: National Food Processors Association (U.S.). Conference
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Abstract: The proceedings of a 1984 food precessors' conference presents 10 technical papers and 3 case study discussions focusing on improving nutrition information in food labeling and advertising. Attention is given to the current adequacy, marketing potential, and consumer interests and preferences of food labels and food advertising. Related topics include the accuracy of food health claims and strategies for improving communications about nutrition. The case studies examine the labeling requirements and adequancy of 3 food products. The text concludes with a discussion of preceived future opportunities in food labeling and advertising.
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 1118501802
Category : Design
Languages : en
Pages : 274
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Book Description
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
Author: Lynn J. Frewer
Publisher: Springer Science & Business Media
ISBN: 3662046016
Category : Technology & Engineering
Languages : en
Pages : 467
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Book Description
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
