Author: Lynn J. Frewer
Publisher: Springer Science & Business Media
ISBN: 9783540415213
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
This book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary research in the field of consumer food perceptions, sensory evaluation, product image and risk research, delivers a unique insight into decision making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address fundamental issues to do with predicting food choice, consumer behavior and societal trust into quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 1140
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Book Description
Investigates impact of packaging and labeling practices on consumer buying habits.
Author: Brenda L. Pritchard
Publisher:
ISBN: 9780433472131
Category : Advertising laws
Languages : en
Pages : 540
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Book Description
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Labels
Languages : en
Pages : 1218
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Book Description
Author: United States. Congress. Senate. Judiciary
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 1138
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Book Description
Investigates impact of packaging and labeling practices on consumer buying habits.
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
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Book Description
Author: Murthy
Publisher: Excel Books India
ISBN: 9788174465344
Category : Advertising
Languages : en
Pages : 436
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Book Description
This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 902
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Book Description
Author: United States. Congress. House. Committee on Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1052
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Book Description
Author: Michael Richard Cohen
Publisher: American Pharmacist Associa
ISBN: 1582120927
Category : Medical
Languages : en
Pages : 707
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Book Description
In this expanded 600+ page edition, Dr. Cohen brings together some 30 experts from pharmacy, medicine, nursing, and risk management to provide the most current thinking about the causes of medication errors and strategies to prevent them.
