Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) PDF Download
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Author: Sanjay Gupta
Publisher: SBPD Publications
ISBN: 9351673693
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Author: Sanjay Gupta
Publisher: SBPD Publications
ISBN: 9351673693
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Author: Dr. Anupam Agarwal
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part A : Introductory Micro Economics 1.Micro Economics : An Introduction, 2. Central Problems of an Economy, 3. Consumer’s Equilibrium, 4. Demand and Law of Demand, 5. Price Elasticity of Demand, 6. Production Function : Returns to a Factor and Returns to Scale, 7. Production Costs, 8. Concepts of Revenue, 9. Producer’s Equilibrium : Meaning and Conditions, 10. Supply and Law of Supply, 11. Elasticity of Supply, 12. Different Forms of Market : Meaning and Features, 13. Market Equilibrium Under Perfect Competition and Effects of Shifts in Demand & Supply, 14. Simple Applications of Tools of Demand and Supply, Part B : Introductory Macro Economics 15. Macro Economics : Meaning, 16. Circular Flow of Income, 17. Concepts and Aggregates related to National Income, 18. Measurement of National Income, 19. Money : Meaning, Evolution and Functions, 20. Commercial Banks and Credit Creation, 21. Central Bank : Meaning and Functions, 22. Recent Significant Reforms and Issues in Indian Banking System : Privatisation and Modernisation, 23. Aggregate Demand, Aggregate Supply and Related Concepts (Propensity to Consume, Propensity to Save and Investment), 24. Short Run Equilibrium Output, 25. Investment Multiplier and its Mechanism, 26. Problems of Deficient and Excess Demand, 27. Measures to Correct Deficient Demand and Excess Demand, 28. Government Budget and Economy, 29. Foreign Exchange Rate, 30. Balance of Payment Accounts : Meaning and Components. Model Paper Board Examination Papers
Author: NASA
Publisher: Independently Published
ISBN: 9781790620739
Category :
Languages : en
Pages : 297
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Book Description
Notice: This versions is in grayscale.In 1995, the NASA Systems Engineering Handbook (NASA/SP-6105) was initially published to bring the fundamental concepts and techniques of systems engineering to the National Aeronautics and Space Administration (NASA) personnel in a way that recognized the nature of NASA systems and the NASA environment. Since its initial writing and its revision in 2007 (Rev 1), systems engineering as a discipline at NASA has undergone rapid and continued evolution. This revision (Rev 2) of the Handbook maintains that original philosophy while updating the Agency's systems engineering body of knowledge, providing guidance for insight into current best Agency practices, and maintaining the alignment of the Handbook with the Agency's systems engineering policy. The update of this Handbook continues the methodology of the previous revision: a top-down compatibility with higher-level Agency policy and a bottom-up infusion of guidance from the NASA practitioners in the field. This approach provides the opportunity to obtain best practices from across NASA and bridge the information to the established NASA systems engineering processes and to communicate principles of good practice as well as alternative approaches rather than specify a particular way to accomplish a task. The result embodied in this Handbook is a top-level implementation approach on the practice of systems engineering unique to NASA.
Author: Nasa
Publisher:
ISBN: 9781680920505
Category : Science
Languages : en
Pages : 486
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Book Description
This book is in full-color - other editions may be in grayscale (non-color). The hardback version is ISBN 9781680920512 and the paperback version is ISBN 9781680920505. The NASA Space Flight Program and Project Management Handbook (NASA/SP-2014-3705) is the companion document to NPR 7120.5E and represents the accumulation of knowledge NASA gleaned on managing program and projects coming out of NASA's human, robotic, and scientific missions of the last decade. At the end of the historic Shuttle program, the United States entered a new era that includes commercial missions to low-earth orbit as well as new multi-national exploration missions deeper into space. This handbook is a codification of the "corporate knowledge" for existing and future NASA space flight programs and projects. These practices have evolved as a function of NASA's core values on safety, integrity, team work, and excellence, and may also prove a resource for other agencies, the private sector, and academia. The knowledge gained from the victories and defeats of that era, including the checks and balances and initiatives to better control cost and risk, provides a foundation to launch us into an exciting and healthy space program of the future.
Author: Dr.F. C. Sharma,
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
1.The Nature and Role of Financial System, 2. Nature and Scope of Business Finance, 3. Financial Management : Nature and Scope, 4. Financial Planning, 5. Working Capital Management, 6. Cost of Capital,m 7. Capitalization, 8. Sources of Business Finance : Long-Term and Short-Term, 9. Financial Institutions, 10. Capital Market and Financial Instruments, 11. Indian Money Market, 12. Mutual Funds , 13. Sources and Forms of External Financing , 14. Underwriting of Capital Issues.
Author: Dr. Anupam Agarwal,
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Part A : Introductory Micro Economics 1.Micro Economics : An Introduction, 2. Central Problems of an Economy, 3. Consumer’s Equilibrium, 4. Demand and Law of Demand, 5. Price Elasticity of Demand, 6. Production Function : Returns to a Factor and Returns to Scale, 7. Production Costs, 8. Concepts of Revenue, 9. Producer’s Equilibrium : Meaning and Conditions, 10. Supply and Law of Supply, 11. Elasticity of Supply, 12. Different Forms of Market : Meaning and Features, 13. Market Equilibrium Under Perfect Competition and Effects of Shifts in Demand & Supply, 14. Simple Applications of Tools of Demand and Supply, Part B : Introductory Macro Economics 15. Macro Economics : Meaning, 16. Circular Flow of Income, 17. Concepts and Aggregates related to National Income, 18. Measurement of National Income, 19. Money : Meaning, Evolution and Functions, 20. Commercial Banks and Credit Creation, 21. Central Bank : Meaning and Functions, 22. Recent Significant Reforms and Issues in Indian Banking System : Privatisation and Modernisation, 23. Aggregate Demand, Aggregate Supply and Related Concepts (Propensity to Consume, Propensity to Save and Investment), 24. Short Run Equilibrium Output, 25. Investment Multiplier and its Mechanism, 26. Problems of Deficient and Excess Demand, 27. Measures to Correct Deficient Demand and Excess Demand, 28. Government Budget and Economy, 29. Foreign Exchange Rate, 30. Balance of Payment Accounts : Meaning and Components. Model Paper Board Examination Papers
Author: CA Anoop Modi,
Publisher: SBPD Publications
ISBN:
Category : Law
Languages : en
Pages : 439
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Book Description
UNIT - GST 1. Overview of GST, 2. Important Definitions, 3. Supply under GST, 4. Levy and Collection of Tax, 5. Exemption from GST, 6. Composition Levy, 7. Nature and Place of Supply, 8. Time of Supply, 9. Value of Supply, 10. Input Tax Credit, 11. Registration, 12. Tax Invoice, Credit and Debit Notes, 13. E-Way Bill, 14. Payment of Tax, 15. Return, 16. Job Work, 17. Tax Deduction and Tax Collection at Source, 18. Account, Assessment and Audit, 19. Inspection,Search,Seizure And Arrest, 20. The Integrated Goods and Service Tax Act, 21. Refunds, 22. Anti-Profiteering Measure, 23 Avoidance of Dual Control, 24. Demand and Recovery, 25. Miscellaneous Provisions and Transitional Provisions, 26. Penalties. UNIT - II Custom Law 1.Introduction To Custom Duty, 2 .Types of Duties, 3. Valution, 4. Imprt and Export Procedure, 5.Baggage, postal Artical And Stores, 6.Export Promotion Schemes, 7. Custom Duty Authorities, 8. Apeal And Revision, 9. Penalties and Prosecution
![Problems and Solutions in Accountancy Class XII [2022-23] PDF](https://books.google.com/books/content/images/frontcover/JxFfEAAAQBAJ?fife=w80-h100)
Author: Dr. S. K. Singh,
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 549
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Book Description
Part : A - Accounting for Not-for-Profit Organisations and Partnership Firms 1. Accounting for Not-for-Profit Organisations, 2. Accounting for Partnership Firms—Fundamentals, 3. Goodwill : Meaning, Nature, Factors Affecting and Methods of Valuation, 4. Reconstitution of Partnership–change in Profit-Sharing Ratio among the Existing Partners, 5. Admission of a Partner, 6. Retirement of a Partner, 7. Death of a Partner, 8. Dissolution of Partnership Firm. Part : B - Company Accounts and Analysis of Financial Accounting 1. Accounting for Share Capital : Share and Share Capital, 2. Accounting for Share Capital : Issue of Shares, 3. Forfeiture and Re-Issue of Share, 4. ssue of Debentures, 5. Redemption of Debentures, 6. Financial Statements of a Company : Balance Sheet and Statement of Profit and Loss, 7. Tools for Financial Statement Analysis : Comparative Statements, 8. Common-Size Statements, 9. Accounting Ratios, 10. Cash Flow Statement.
Author: R.C. SARASWAT
Publisher: Ram Prasad Publications(R.P.H.)
ISBN: 9385630091
Category : Science
Languages : en
Pages : 888
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Book Description
B.SC, RPP UNIFIED, RP UNIFIED, RAM PRASAD, RASAYAN, SARASWAT
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN: 9351671011
Category : Design
Languages : en
Pages : 181
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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
