Advertising in the Broadcast Media PDF Download
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Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Author: H. G. Knitel
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 334
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Book Description
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
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Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author: Edmond A. Bruneau
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 8
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Book Description
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 280
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Book Description
Author: Ward L. Quaal
Publisher: Hastings House Book Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Author: H.G. Knitel
Publisher:
ISBN:
Category :
Languages : es
Pages : 0
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Book Description
Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 0292774761
Category : Performing Arts
Languages : en
Pages : 441
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Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author:
Publisher:
ISBN:
Category : Radio broadcasting
Languages : en
Pages : 464
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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