The Power of Point-of-Purchase Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Power of Point-of-Purchase Advertising PDF full book. Access full book title The Power of Point-of-Purchase Advertising by Robert Liljenwall. Download full books in PDF and EPUB format.
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Author: Association of National Advertisers
Publisher:
ISBN:
Category : Advertising, Point-of-sale
Languages : en
Pages : 276
Get Book Here
Book Description
Author: Markus Ståhlberg
Publisher: Kogan Page Publishers
ISBN: 0749464720
Category : Business & Economics
Languages : en
Pages : 295
Get Book Here
Book Description
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Author: Point of Purchase Advertising Institute
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 27
Get Book Here
Book Description
Author: Point of Purchase Advertising Institute
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
Get Book Here
Book Description
Author: Ben Menin
Publisher: AMACOM/American Management Association
ISBN: 9780814450185
Category : Business & Economics
Languages : en
Pages : 326
Get Book Here
Book Description
From an apple grower's sign at the Farmer's Market to an interactive television monitor at the cosmetics counter, point of purchase is one of advertising's most powerful, yet undervalued, selling tools. With 66 percent of all buying decisions made in-store, P.O.P. has the ability to influence consumer purchasing like no other media vehicle available today. The Power of Point-of-Purchase Advertising can help put this dynamic advertising vehicle to work for you. Written by three industry experts, it is the first A-to-Z review, completely illustrated with outstanding P.O.P. examples and designed to help you plan and implement a cost-effective program--no matter what you have to sell. The book discusses every type of P.O.P advertising vehicle in detail, from store signage and packaging to the latest in electronics, laser technology, and holography. You'll get expert advice on handling the marketing, creative, and operational aspects of introducing a P.O.P. program, including: determining budgets, and establishing long-range goals and strategies; coordinating P.O.P. with other advertising vehicles; selecting the right P.O.P. vehicles and materials; understanding design and production options; choosing vendors; managing P.O.P in the field; and evaluating program results. The authors provide numerous examples of successful and award-winning uses of P.O.P by corporations like Richardson-Vicks, Alpo, Ford, McDonald's, Bacardi, and others. These advertisers experienced real sales increases--some as high as 200 percent--by allocating advertising dollars to P.O.P. And because P.O.P. is less expensive than traditional media like print and television, they were able to do so at a fraction of the cost. Even if your company is small, or just starting up, The Power of Point-of-Purchase Advertising can help you experience the same kind of success. This ground-breaking book gives serious marketers a competitive advantage: the ability to influence consumers at the point when they are most ready to buy.
Author: Point of Purchase Advertising Institute
Publisher:
ISBN:
Category : Advertising, Point-of-sale
Languages : en
Pages : 137
Get Book Here
Book Description
Author: Association Of National Advertisers
Publisher:
ISBN: 9781258534721
Category :
Languages : en
Pages : 258
Get Book Here
Book Description
Author: Fact-finders associates, inc., New York
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 46
Get Book Here
Book Description
Author: Point of Purchase Advertising International
Publisher:
ISBN: 9780970709929
Category : Advertising, Point-of-sale
Languages : en
Pages : 272
Get Book Here
Book Description
