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Author: Terence H. Qualter
Publisher: Springer
ISBN: 1349216100
Category : Political Science
Languages : en
Pages : 204
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Book Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Author: Terence H. Qualter
Publisher: Springer
ISBN: 1349216100
Category : Political Science
Languages : en
Pages : 204
Get Book
Book Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0761909591
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author: J. Michael Sproule
Publisher: Cambridge University Press
ISBN: 9780521470223
Category : Performing Arts
Languages : en
Pages : 356
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Book Description
A study of propaganda in relation to twentieth-century democracy.
Author: D. Spring
Publisher: Springer
ISBN: 0230339646
Category : History
Languages : en
Pages : 219
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Book Description
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.
Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 1400863554
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Regina Luttrell
Publisher: Routledge
ISBN: 1000390780
Category : Political Science
Languages : en
Pages : 217
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Book Description
In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media’s impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tactics, news transparency and authentication, consumers’ digital habits and ultimately the societal impacts that continue to be created by combining social media and politics. Through this book readers will better understand and approach with questions such as: • How exactly and why did social media become a powerful factor in politics? • What responsibilities do social networks have in the proliferation of factually wrong and hate-filled messages? Or should individuals be held accountable? • What are the state-of-the-art of computational techniques for measuring and determining social media's impact on society? • What role does online activism play in today’s political arena? • What does the potent combination of social media and politics truly mean for the future of democracy? The insights and debates found herein provide a stronger understanding of the core issues and steer us toward improved curriculum and research aimed at a better democracy. Democracy in the Disinformation Age: Influence and Activism in American Politics will appeal to both undergraduate and postgraduate students, as well as academics with an interest in areas including political science, media studies, mass communication, PR, and journalism.
Author: Tawnya J. Adkins Covert
Publisher: Lexington Books
ISBN: 0739169262
Category : Social Science
Languages : en
Pages : 198
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Book Description
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Author: Tauel Harper
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433109119
Category : Citizenship
Languages : en
Pages : 0
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Book Description
In the age of the spectacle, democracy has never looked so bleak. Our world, saturated with media and marketing, endlessly confronts us with spectacles vying for our attention: from Apple and 9/11 to Facebook and the global financial crisis. Democratic politics, by comparison, remain far from engaging. A society obsessed with spectacles results in a complete misfiring of the democratic system. This book uses critical democratic theory to outline the effects of consumer culture on citizenship. It highlights the importance that public space plays in creating the critical culture necessary for a healthy democracy, and outlines how contemporary 'public' spaces - shopping centres, the Internet, social networking sites and suburban communities - contribute to this culture. Terrorism, ecological destruction and the financial crisis are also outlined as symptoms of the politics of the spectacle. The book concludes with some basic principles and novel suggestions which could be employed to avoid the pitfalls inherent in our spectacular existence.
Author: Peter N. Stearns
Publisher: Taylor & Francis
ISBN: 0415955408
Category : History
Languages : en
Pages : 258
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Book Description
After 9/11, fear has become an increasing issue in American society. Peter Stearns explores the historical causes and contemporary consequences of the high anxiety prevelant in American culture.
Author: D. Wring
Publisher: Springer
ISBN: 0230597610
Category : Social Science
Languages : en
Pages : 262
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Book Description
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
