Author: Michael Levine
Publisher: John Wiley & Sons
ISBN: 9780471263661
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Table of contents

Author: David W. Guth
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 388

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Book Description
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

Author: Katy McQuaid
Publisher:
ISBN: 9781948512077
Category : Animal sanctuaries
Languages : en
Pages : 66

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Book Description
This book allows readers of all ages to learn how empowering it is to go places when it's just the girls. People and places never stay the same so there's adventure in going to places we've been before. Through Grace and her mommy Katy, lessons are discovered throughout the book about the importance of learning to have courage to do things you want to do and the awareness that people and places change over time.

Author: David Guth
Publisher:
ISBN: 9780205897766
Category : Public relations
Languages : en
Pages : 0

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Book Description
This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556

Author: David H. Maister
Publisher: Simon and Schuster
ISBN: 1471109658
Category : Business & Economics
Languages : en
Pages : 479

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Book Description
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

Author: Richard Evans
Publisher: The History Press
ISBN: 0752497278
Category : Biography & Autobiography
Languages : en
Pages : 311

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Book Description
Sir Basil Clarke was a courageous and intrepid First World War newspaper correspondent. In late 1914 he defied a ban on reporters by living as an 'outlaw' in Dunkirk and by the time he was forced to leave was one of only two remaining journalists near the Front. Later in the war he reported from the Battle of the Somme and caused a global scandal by accusing the government of effectively 'feeding the Germans' by failing to properly enforce its naval blockade. Closer to home, he was the first to publish reports from the Easter Rising. Clarke became the UK's first public relations officer in 1917 and established the first PR firm in 1924. His public relations career included leading British propaganda during the Irish War of Independence, and his official response to Bloody Sunday in 1920 is still controversial today. In this, the first biography of Clarke, Richard Evans expertly portrays the life and character of this extraordinary man − a man who risked his life so that the public had independent news from the war and who became the father of the UK's public relations industry. Richard Evans is a former journalist who has worked in public relations roles in the charity sector and local government for the past eight years. He is currently Head of Media for Diabetes UK and lives in Hertfordshire with his wife and two children. Follow him on Twitter: @richardjaevans

Author: Adam Ritchie
Publisher: Taylor & Francis
ISBN: 1000593606
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.

Author: Craig Hight, ed.
Publisher: Common Ground Research Networks
ISBN: 1863352449
Category : Business & Economics
Languages : en
Pages : 504

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Book Description
This book is a response to the question asked by incoming students of the Creative Industries sector: ‘what can I do in the Creative Industries’. This volume is designed to provide a source of inspiration to readers in imagining their own futures within fields such as musical performance, media production, drawing and illustration, journalism, public relations, filmmaking, design, documentary, dramatic performance, virtual reality and others covered in these chapters. Presented here are pathways through the lived experience of the Creative Industries, from practitioners and theorists, educators and researchers at the University of Newcastle, Australia. Each chapter offers a partly autobiographical account of the author’s journey through their field, engaging with their overall philosophy or the key ideas, the challenges and opportunities that have inspired them in their research and creative practice. Some chapters focus on a singular, pivotal moment or project, while others draw upon the breadth of an entire career. Collectively, these accounts bring to life the career possibilities within a rapidly expanding global sector of creativity and innovation with immense cultural, social, political and economic impact.

Author: Roland Marchand
Publisher: Taylor & Francis US
ISBN: 9780520226883
Category : Business & Economics
Languages : en
Pages : 484

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Book Description
Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.

Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441

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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.