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Author: Brigitte Jordan
Publisher: Routledge
ISBN: 1315435446
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
Author: Brigitte Jordan
Publisher: Routledge
ISBN: 1315435446
Category : Business & Economics
Languages : en
Pages : 229
Get Book Here
Book Description
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
Author: Brigitte Jordan
Publisher: Routledge
ISBN: 1315435438
Category : Social Science
Languages : en
Pages : 288
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Book Description
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
Author: Rita M Denny
Publisher: Routledge
ISBN: 1315427842
Category : Business & Economics
Languages : en
Pages : 838
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Book Description
The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come.
Author: Maryann McCabe
Publisher: Routledge
ISBN: 131553455X
Category : Social Science
Languages : en
Pages : 191
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Book Description
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
Author: Melissa Cefkin
Publisher: Berghahn Books
ISBN: 9781845457778
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.
Author: Jay Hasbrouck
Publisher: Routledge
ISBN: 1351362488
Category : Social Science
Languages : en
Pages : 167
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Book Description
This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
Author: Terry M. Redding
Publisher: Berghahn Books
ISBN: 1800734670
Category : Social Science
Languages : en
Pages : 332
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Book Description
The book Profiles of Anthropological Praxis is something of a sequel to Anthropological Praxis: Translating Knowledge into Action, published in 1987 (Westview Press). As a casebook of anthropological projects, the new version shares a fascinating breadth of award-winning projects undertaken by applied anthropologists to address the needs of an array of stakeholders and situations. Each chapter will describe a problem and how a project attempted to address it with the following structure: Problem Overview, Project Description, Anthropologist’s Role and Impact, Outcomes, and the Anthropological Difference – that is, how the unique approaches of anthropology were effectively applied to address human problems.
Author: Ali Emrouznejad
Publisher: Springer Nature
ISBN: 3030873048
Category : Technology & Engineering
Languages : en
Pages : 350
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Book Description
This book aims to provide the necessary background to work with big data blockchain by introducing some novel applications in service operations for both academics and interested practitioners, and to benefit society, industry, academia, and government. Presenting applications in a variety of industries, this book intends to cover theory, research, development, and applications of big data and blockchain, as embedded in the fields of mathematics, engineering, computer science, physics, economics, business, management, and life sciences, to help service operations management.
Author: Riall W. Nolan
Publisher: Routledge
ISBN: 135185691X
Category : Social Science
Languages : en
Pages : 229
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Book Description
Anthropologist practitioners work outside the confines of the university, putting their knowledge and skills to work on significant problems in a wide variety of different contexts. The demand for anthropologist practitioners is strong and growing; practice is in many ways the leading edge of anthropology today, and one of the most exciting aspects of the discipline. How can anthropology students prepare themselves to become practitioners? Specifically designed to help students, including those in more traditional training programs, prepare for a career in putting anthropology to work in the world, the book: - provides an introduction to the discipline of anthropology and an exploration of its role and contribution in today’s world; - outlines the shape of anthropological practice – what it is, how it developed historically, and what it looks like today; - describes how students of anthropology can prepare for a career in practice, with emphasis on the relationship between theory, method, and application; - includes short contributions from practitioners, writing on specific aspects of training, practice, and career planning; - sets out a framework for career planning, with specific and detailed discussions of finding and securing employment; - reviews some of the more salient challenges arising in the course of a practitioner career; and - concludes with a discussion of what the future of anthropological practice is likely to be. Using Anthropology in the World is essential reading for students interested in preparing themselves for the challenges and rewards of practice and application.
Author: Keith Evan Green
Publisher: MIT Press
ISBN: 026203395X
Category : Architecture
Languages : en
Pages : 279
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Book Description
How a built environment that is robotic and interactive becomes an apt home to our restless, dynamic, and increasingly digital society. The relationship of humans to computers can no longer be represented as one person in a chair and one computer on a desk. Today computing finds its way into our pockets, our cars, our appliances; it is ubiquitous—an inescapable part of our everyday lives. Computing is even expanding beyond our devices; sensors, microcontrollers, and actuators are increasingly embedded into the built environment. In Architectural Robotics, Keith Evan Green looks toward the next frontier in computing: interactive, partly intelligent, meticulously designed physical environments. Green examines how these “architectural robotic” systems will support and augment us at work, school, and home, as we roam, interconnect, and age. Green tells the stories of three projects from his research lab that exemplify the reconfigurable, distributed, and transfigurable environments of architectural robotics. The Animated Work Environment is a robotic work environment of shape-shifting physical space that responds dynamically to the working life of the people within it; home+ is a suite of networked, distributed “robotic furnishings” integrated into existing domestic and healthcare environments; and LIT ROOM offers a simulated environment in which the physical space of a room merges with the imaginary space of a book, becoming “a portal to elsewhere.” How far beyond workstations, furniture, and rooms can the environments of architectural robotics stretch? Green imagines scaled-up neighborhoods, villages, and metropolises composed of physical bits, digital bytes, living things, and their hybrids. Not global but local, architectural robotics grounds computing in a capacious cyber-physical home.
